{"id":237204,"date":"2025-05-22T09:59:33","date_gmt":"2025-05-22T07:59:33","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=237204"},"modified":"2025-05-23T11:10:25","modified_gmt":"2025-05-23T09:10:25","slug":"trustmedia-lance-industry-insights-podcast-le-vol-a-destination-de-demain","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/trustmedia-lance-industry-insights-podcast-le-vol-a-destination-de-demain\/","title":{"rendered":"Trustmedia lance le podcast &lsquo;Industry Insights&rsquo; : le vol \u00e0 destination de demain"},"content":{"rendered":"<p><strong>Trustmedia<\/strong>, la r\u00e9gie derri\u00e8re <strong>L\u2019Echo<\/strong> et <strong>De Tijd,<\/strong> lance <em>Industry Insights<\/em> : une nouvelle s\u00e9rie de podcasts natifs qui se projette vers l\u2019\u00e9conomie de demain. Pas de conversations classiques ici, mais des analyses pointues, des tendances intersectorielles et des cas inspirants &#8211; chaque mardi \u00e0 partir du 20 mai.<\/p>\n<h3>Une machine \u00e0 remonter le temps auditive<\/h3>\n<p><em>Industry Insights<\/em> est un podcast hebdomadaire o\u00f9 les animateurs <strong>Albert Derasse<\/strong> (FR) et <strong>Ben Roelants<\/strong> (NL) \u00e9changent avec des entreprises avant-gardistes qui repensent leur secteur \u00e0 travers le prisme de l\u2019innovation. De la sant\u00e9 au recyclage des emballages : cette s\u00e9rie ne s\u2019int\u00e9resse pas aux personnalit\u00e9s, mais bien aux produits, processus et positions dans un paysage en mutation.<\/p>\n<p>\u00ab\u202fQue se passe-t-il \u00e0 l\u2019\u00e9tranger ? Comment les entreprises belges peuvent-elles y r\u00e9pondre ? Quelles sont les tendances durables d\u00e9j\u00e0 perceptibles aujourd\u2019hui, et que nous r\u00e9serve l\u2019avenir dans cinq ans ?\u202f\u00bb <em>Industry Insights<\/em> explore ces questions, secteur par secteur.<\/p>\n<h3>\u00c9pisode 1 : Fost Plus ouvre la marche<\/h3>\n<p>Le premier \u00e9pisode est en ligne depuis le mardi 20 mai, avec <strong>Fost Plus<\/strong> en tant que partenaire. Forts de leur expertise en mati\u00e8re de recyclage des emballages, ils contribuent \u00e0 fa\u00e7onner le th\u00e8me central de la s\u00e9rie : comment construisons-nous d\u00e9j\u00e0 aujourd\u2019hui un monde circulaire ?<\/p>\n<p>\u00c9coutez la version <a href=\"https:\/\/www.lecho.be\/connect\/industry-insights\">FR<\/a> et la version <a href=\"https:\/\/www.tijd.be\/connect\/industry-insights.html\">NL<\/a>. Apr\u00e8s Fost Plus, d\u2019autres entreprises telles que Becton Dickinson, Bebat, Valipac et Biotalys prendront le relais.<\/p>\n<h3>Un format \u00e0 fort impact, sans barri\u00e8re \u00e0 l\u2019entr\u00e9e<\/h3>\n<p>Pour les annonceurs, cette s\u00e9rie offre une opportunit\u00e9 unique : sans devoir lancer leur propre podcast, ils peuvent s\u2019associer \u00e0 un format centr\u00e9 sur le contenu et la cr\u00e9dibilit\u00e9. Chaque \u00e9pisode b\u00e9n\u00e9ficie de campagnes d\u2019activation cibl\u00e9es, aussi bien autour du partenaire sp\u00e9cifique que de l\u2019ensemble de la s\u00e9rie.<\/p>\n<p>\u00ab\u202f<em>Notre \u00e9tude The Power of Podcast montre que les podcasts natifs sont per\u00e7us comme tr\u00e8s cr\u00e9dibles\u202f<\/em>\u00bb, d\u00e9clare <strong>Dominique Van Santfoort<\/strong>, Audio &amp; Video Advertising Lead chez Trustmedia.<\/p>\n<p>\u00ab\u202f<em>Le public de De Tijd et de L\u2019Echo \u00e9coute les podcasts avec un esprit curieux : ils veulent comprendre, approfondir et anticiper. Industry Insights r\u00e9pond \u00e0 cette attente et cr\u00e9e un cadre d\u2019\u00e9coute intime dans lequel les marques peuvent partager leur vision de mani\u00e8re authentique &#8211; avec attention et impact.<\/em>\u202f\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trustmedia lance &lsquo;Industry Insights&rsquo;, une s\u00e9rie de podcasts hebdomadaires sur l&rsquo;innovation et les tendances durables dans divers secteurs. Les entreprises partagent leurs points de vue sur l&rsquo;\u00e9conomie de demain. <\/p>\n","protected":false},"author":4,"featured_media":218279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[3095,18323,9708,18630,11611,8311],"class_list":["post-237204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-albert-derasse","tag-ben-roelants-fr","tag-dominique-van-santfoort-fr","tag-fost-plus-fr","tag-podcast-fr","tag-trustmedia-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trustmedia lance le podcast &#039;Industry Insights&#039; : le vol \u00e0 destination de demain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/trustmedia-lance-industry-insights-podcast-le-vol-a-destination-de-demain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trustmedia lance le podcast &#039;Industry Insights&#039; : le vol \u00e0 destination de demain\" \/>\n<meta property=\"og:description\" content=\"Trustmedia lance &#039;Industry Insights&#039;, une s\u00e9rie de podcasts hebdomadaires sur l&#039;innovation et les tendances durables dans divers secteurs. 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