{"id":237131,"date":"2025-06-01T15:23:47","date_gmt":"2025-06-01T13:23:47","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=237131"},"modified":"2025-06-10T10:26:50","modified_gmt":"2025-06-10T08:26:50","slug":"a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/","title":{"rendered":"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques"},"content":{"rendered":"<p class=\"\" data-start=\"72\" data-end=\"338\"><em><strong data-start=\"72\" data-end=\"154\">\u00ab\u00a073% des marques pourraient dispara\u00eetre sans que personne ne s\u2019en aper\u00e7oive.\u00a0\u00bb<\/strong><\/em><br data-start=\"154\" data-end=\"157\" \/>Un constat saisissant qui soul\u00e8ve une question urgente : les marques peuvent-elles vraiment contribuer \u00e0 un monde meilleur, ou cherchent-elles avant tout \u00e0 se prot\u00e9ger elles-m\u00eames ?<\/p>\n<p class=\"\" data-start=\"340\" data-end=\"630\">La <strong data-start=\"343\" data-end=\"351\">BMMA (<\/strong><strong>Belgian Management &amp; Marketing Association)<\/strong>, une plateforme d&rsquo;inspiration, de d\u00e9bat et de connexion dans le monde du marketing et du management depuis de nombreuses ann\u00e9es, vous invite le <strong data-start=\"532\" data-end=\"543\">17 juin<\/strong> \u00e0 un <strong>\u00e9v\u00e9nement en direct, approfondi et percutant<\/strong>, consacr\u00e9 au <strong data-start=\"607\" data-end=\"629\">marketing soci\u00e9tal<\/strong>.<\/p>\n<p class=\"\" data-start=\"632\" data-end=\"911\">Nous vivons une \u00e9poque de transition radicale. Le climat, la technologie, l\u2019\u00e9conomie et la g\u00e9opolitique \u00e9voluent simultan\u00e9ment. Les certitudes classiques sont mises \u00e0 mal, tandis que les entreprises et les marques cherchent leur pertinence dans un monde en constante r\u00e9invention.<\/p>\n<p class=\"\" data-start=\"913\" data-end=\"1190\">Suite \u00e0 l\u2019enthousiasme suscit\u00e9 par les pr\u00e9c\u00e9dentes \u00e9ditions autour des <em>Meaningful Brands<\/em>, du <em>marketing \u00e9thique<\/em> et du <em>Brand Purpose<\/em>, la BMMA va cette ann\u00e9e un pas plus loin :<strong> ces engagements sont-ils port\u00e9s par une v\u00e9ritable volont\u00e9 de changement, ou bien s\u2019agit-il d\u2019un simple vernis strat\u00e9gique <\/strong>?<\/p>\n<p class=\"\" data-start=\"1192\" data-end=\"1270\">Cinq experts monteront sur sc\u00e8ne pour un d\u00e9bat :<\/p>\n<ul>\n<li class=\"\" data-start=\"1272\" data-end=\"1338\">\n<p class=\"\" data-start=\"1274\" data-end=\"1338\"><strong data-start=\"1274\" data-end=\"1288\">Hugues Rey<\/strong> \u2013 CEO de Havas Belgique et pr\u00e9sident de la BMMA<\/p>\n<\/li>\n<li class=\"\" data-start=\"1339\" data-end=\"1448\">\n<p class=\"\" data-start=\"1341\" data-end=\"1448\"><strong data-start=\"1341\" data-end=\"1362\">Ad\u00e9la\u00efde Charlier<\/strong> \u2013 Militante pour le climat et les droits humains, cofondatrice de Youth for Climate<\/p>\n<\/li>\n<li><strong>Anne-Catherine Trinon<\/strong> \u2013 Managing Director de CAP Conseil<\/li>\n<li class=\"\" data-start=\"1449\" data-end=\"1526\">\n<p class=\"\" data-start=\"1451\" data-end=\"1526\"><strong data-start=\"1451\" data-end=\"1468\">Fons Van Dyck<\/strong> \u2013 Strat\u00e8ge, professeur en strat\u00e9gie de marque et auteur<\/p>\n<\/li>\n<li class=\"\" data-start=\"1527\" data-end=\"1601\">\n<p class=\"\" data-start=\"1529\" data-end=\"1601\"><strong data-start=\"1529\" data-end=\"1555\">Olivier Van Cauwelaert<\/strong> \u2013 Expert en entrepreneuriat durable et social<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"160\" data-end=\"318\">La mod\u00e9ration de cet \u00e9v\u00e9nement est assur\u00e9e et pr\u00e9par\u00e9e par <strong data-start=\"219\" data-end=\"234\">Alain Mayn\u00e9<\/strong> (strat\u00e8ge en transition) et <strong data-start=\"263\" data-end=\"284\">Stephan Salberter <\/strong>(cofondateur de Society Agency).<\/p>\n<p class=\"\" data-start=\"320\" data-end=\"405\">Vous trouverez plus d\u2019informations sur cet \u00e9v\u00e9nement dans notre <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/bmma-in-action-societal-marketing-flop-revolution-or-illusion\/\">agenda<\/a>.<\/p>\n<p data-start=\"320\" data-end=\"405\"><img decoding=\"async\" src=\"https:\/\/bmma.be\/wp-content\/uploads\/2025\/04\/BMMA_Final2-1-1536x512.jpg\" alt=\"https:\/\/bmma.be\/wp-content\/uploads\/2025\/04\/BMMA_Final2-1-1536x512.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La BMMA organise le 17 juin un \u00e9v\u00e9nement en direct sur le marketing soci\u00e9tal, un th\u00e8me cl\u00e9 dans le paysage marketing actuel. Cinq experts y d\u00e9battront du r\u00f4le des marques dans une soci\u00e9t\u00e9 en pleine transition.<\/p>\n","protected":false},"author":4,"featured_media":200905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[13227,12426,22752,9062,11863,1599,22671,14236],"class_list":["post-237131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-adelaide-charlier-fr","tag-alain-mayne-fr","tag-anne-catherine-trinon-fr","tag-bmma-fr","tag-fons-van-dyck-fr","tag-hugues-rey","tag-olivier-van-cauwelaert-fr","tag-stephan-salberter-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques\" \/>\n<meta property=\"og:description\" content=\"La BMMA organise le 17 juin un \u00e9v\u00e9nement en direct sur le marketing soci\u00e9tal, un th\u00e8me cl\u00e9 dans le paysage marketing actuel. Cinq experts y d\u00e9battront du r\u00f4le des marques dans une soci\u00e9t\u00e9 en pleine transition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T13:23:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T08:26:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"471\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques\",\"datePublished\":\"2025-06-01T13:23:47+00:00\",\"dateModified\":\"2025-06-10T08:26:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\"},\"wordCount\":304,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png\",\"keywords\":[\"Ad\u00e9la\u00efde Charlier\",\"Alain Mayn\u00e9\",\"Anne-Catherine Trinon\",\"BMMA\",\"Fons Van Dyck\",\"Hugues Rey\",\"Olivier Van Cauwelaert\",\"St\u00e9phan Salberter\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\",\"name\":\"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png\",\"datePublished\":\"2025-06-01T13:23:47+00:00\",\"dateModified\":\"2025-06-10T08:26:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png\",\"width\":471,\"height\":468},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques","og_description":"La BMMA organise le 17 juin un \u00e9v\u00e9nement en direct sur le marketing soci\u00e9tal, un th\u00e8me cl\u00e9 dans le paysage marketing actuel. Cinq experts y d\u00e9battront du r\u00f4le des marques dans une soci\u00e9t\u00e9 en pleine transition.","og_url":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/","og_site_name":"MediaSpecs","article_published_time":"2025-06-01T13:23:47+00:00","article_modified_time":"2025-06-10T08:26:50+00:00","og_image":[{"width":471,"height":468,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques","datePublished":"2025-06-01T13:23:47+00:00","dateModified":"2025-06-10T08:26:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/"},"wordCount":304,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png","keywords":["Ad\u00e9la\u00efde Charlier","Alain Mayn\u00e9","Anne-Catherine Trinon","BMMA","Fons Van Dyck","Hugues Rey","Olivier Van Cauwelaert","St\u00e9phan Salberter"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/","url":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/","name":"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png","datePublished":"2025-06-01T13:23:47+00:00","dateModified":"2025-06-10T08:26:50+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/12\/BMMA.png","width":471,"height":468},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/a-travers-son-seminaire-societal-marketing-la-bmma-interroge-la-responsabilite-sociale-des-marques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00c0 travers son s\u00e9minaire Societal Marketing, la BMMA interroge la responsabilit\u00e9 sociale des marques"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/237131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=237131"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/237131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/200905"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=237131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=237131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=237131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}