{"id":235831,"date":"2025-04-24T00:41:05","date_gmt":"2025-04-23T22:41:05","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=235831"},"modified":"2025-04-25T10:06:32","modified_gmt":"2025-04-25T08:06:32","slug":"le-cim-publie-son-rapport-annuel-2024","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-cim-publie-son-rapport-annuel-2024\/","title":{"rendered":"Le CIM publie son rapport annuel 2024 \u00a0"},"content":{"rendered":"<p class=\"x_MsoNormal\"><b><span lang=\"FR-BE\">Le Centre d&rsquo;Information sur les M\u00e9dias (CIM) a publi\u00e9 son rapport annuel 2024. Ce document offre une vue d&rsquo;ensemble sur une ann\u00e9e de changements structurels et de pr\u00e9paration intensive de l&rsquo;avenir de la mesure d&rsquo;audience en Belgique. L&rsquo;\u00e9l\u00e9ment central du rapport est la poursuite du d\u00e9veloppement du projet CIM ONE, qui doit d\u00e9boucher sur une approche de mesure int\u00e9gr\u00e9e et cross-m\u00e9dia avec le consommateur comme point de d\u00e9part.<\/span><\/b><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"FR-BE\">\u00ab\u00a0<i>2024 a \u00e9t\u00e9 la premi\u00e8re ann\u00e9e compl\u00e8te de notre r\u00e9volution copernicienne : une transition d&rsquo;une approche centr\u00e9e sur les m\u00e9dias vers une approche centr\u00e9e sur le consommateur<\/i>\u00a0\u00bb, souligne le directeur g\u00e9n\u00e9ral\u00a0<b>Koenraad Deridder<\/b>\u00a0dans le rapport annuel. \u00ab\u00a0<i>Nous travaillons sur un cadre int\u00e9gr\u00e9 unique o\u00f9 les fronti\u00e8res entre les canaux m\u00e9diatiques s&rsquo;estompent et o\u00f9 le consommateur occupe une place centrale. Les premi\u00e8res bases ont \u00e9t\u00e9 pos\u00e9es, avec notamment la mise en place du ONE Panel<\/i>.\u00a0\u00bb<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"FR-BE\">Le pr\u00e9sident\u00a0<b>Stefan Lameire<\/b>\u00a0revient lui aussi sur une ann\u00e9e riche en progr\u00e8s : \u00ab\u00a0<i>L&rsquo;implication de l&rsquo;ensemble de la tripartite est aujourd&rsquo;hui plus forte que jamais. Le CIM n&rsquo;est plus un club de traitement de chiffres, mais un r\u00e9seau de personnes avec une mission commune. Il y a un cadre clair dans lequel les gens peuvent donner le meilleur d&rsquo;eux-m\u00eames<\/i>.\u00a0\u00bb<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"FR-BE\">Le rapport annuel met en avant les employ\u00e9s du CIM et explique les \u00e9volutions les plus importantes de l&rsquo;ann\u00e9e \u00e9coul\u00e9e :<\/span><\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoListParagraphCxSpFirst\"><span lang=\"FR-BE\">La concr\u00e9tisation du\u00a0<b>projet CIM ONE<\/b>, sur base des contributions des instituts participants.<\/span><\/li>\n<li class=\"x_MsoListParagraphCxSpMiddle\"><span lang=\"FR-BE\">La poursuite du d\u00e9veloppement du\u00a0<b>Panel XMP Cross Media<\/b>, soutenu par le gouvernement flamand, qui constitue une premi\u00e8re \u00e9tape vers le ONE Panel national.<\/span><\/li>\n<li class=\"x_MsoListParagraphCxSpMiddle\"><span lang=\"FR-BE\">Des innovations dans les \u00e9tudes existantes, telles que l&rsquo;introduction d&rsquo;une\u00a0<b>m\u00e9thodologie JAR<\/b>\u00a0actualis\u00e9e dans l&rsquo;\u00e9tude Internet et l&rsquo;extension de l&rsquo;\u00e9tude OOH aux\u00a0<b>points de vente<\/b>.<\/span><\/li>\n<li class=\"x_MsoListParagraphCxSpMiddle\"><span lang=\"FR-BE\">L&rsquo;organisation r\u00e9ussie du tout premier\u00a0<b>State of the Union<\/b>\u00a0du secteur belge des m\u00e9dias et de la publicit\u00e9, avec le m\u00e9morandum qui fournit une orientation concr\u00e8te pour une r\u00e9forme structurelle.<\/span><\/li>\n<li class=\"x_MsoListParagraphCxSpLast\"><span lang=\"FR-BE\">Le renforcement de la coop\u00e9ration et de l&rsquo;\u00e9change de connaissances, notamment gr\u00e2ce \u00e0 de nouveaux contacts avec les universit\u00e9s et les plateformes internationales.<\/span><\/li>\n<\/ul>\n<p class=\"x_MsoNormal\"><strong><span lang=\"FR-BE\">Le rapport annuel complet est \u00e0 d\u00e9couvrir\u00a0<a title=\"https:\/\/www.cim.be\/sites\/default\/files\/CIM_Rapport%20annuel_2024.pdf\" href=\"https:\/\/www.cim.be\/sites\/default\/files\/CIM_Rapport%20annuel_2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">ici<\/a>.<\/span><\/strong><\/p>\n<p><strong>Un r\u00e9sum\u00e9 du rapport annuel est disponible sur <a href=\"https:\/\/www.mediaspecs.be\/fr\/insights\/cim-rapport-annuel-2024\/\">MediaSpecs Insights<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Centre d&rsquo;Information sur les M\u00e9dias (CIM) a publi\u00e9 son rapport annuel pour 2024. Dans ce rapport, CIM donne la parole \u00e0 tous les collaborateurs qui y d\u00e9taillent leurs principaux faits marquants de l\u2019ann\u00e9e ainsi que leurs perspectives pour 2025.<\/p>\n","protected":false},"author":4,"featured_media":235898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[7098,20582,9663,843,20544],"class_list":["post-235831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-cim-fr","tag-cim-one-fr","tag-koenraad-deridder-fr","tag-stefan-lameire","tag-xmp-cross-media-panel-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le CIM publie son rapport annuel 2024 \u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-cim-publie-son-rapport-annuel-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le CIM publie son rapport annuel 2024 \u00a0\" \/>\n<meta property=\"og:description\" content=\"Le Centre d&#039;Information sur les M\u00e9dias (CIM) a publi\u00e9 son rapport annuel pour 2024. 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