{"id":235494,"date":"2025-04-16T11:51:25","date_gmt":"2025-04-16T09:51:25","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=235494"},"modified":"2025-04-22T12:14:11","modified_gmt":"2025-04-22T10:14:11","slug":"trustmedia-les-nouveaux-chiffres-du-cim-aod-montrent-le-succes-des-podcasts-de-7-de-tijd-et-le-brief-lecho","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/trustmedia-les-nouveaux-chiffres-du-cim-aod-montrent-le-succes-des-podcasts-de-7-de-tijd-et-le-brief-lecho\/","title":{"rendered":"Trustmedia : Les nouveaux chiffres du CIM AOD montrent le succ\u00e8s des podcasts &lsquo;De 7&rsquo; (De Tijd) et &lsquo;Le Brief&rsquo; (L&rsquo;Echo)"},"content":{"rendered":"<p>En mars, &lsquo;<strong>De 7<\/strong>&lsquo; et &lsquo;<strong>Le Brief<\/strong>&lsquo; ont totalis\u00e9 ensemble pr\u00e8s d\u2019un million de t\u00e9l\u00e9chargements par mois, comme il ressort de la derni\u00e8re publication du <strong>CIM<\/strong>. Les deux podcasts sont entre-temps entr\u00e9s dans les habitudes quotidiennes d\u2019un public d\u2019auditeurs fid\u00e8le et en forte croissance. En trois ans, &lsquo;Le Brief &lsquo;et &lsquo;De 7&rsquo; sont devenus la r\u00e9f\u00e9rence parmi les podcasts d\u2019actualit\u00e9s et comptent parmi les podcasts les plus \u00e9cout\u00e9s en Belgique. &lsquo;De 7&rsquo; est le podcast le plus \u00e9cout\u00e9 en Flandre, tandis que &lsquo;Le Brief&rsquo; occupe la deuxi\u00e8me place parmi les podcasts francophones.<\/p>\n<p>Dans leur ensemble, les podcasts forment aujourd\u2019hui une composante indispensable d\u2019une strat\u00e9gie m\u00e9dia performante. Des \u00e9tudes montrent qu\u2019ils r\u00e9ussissent \u00e0 maintenir durablement l\u2019attention, ce qui se traduit par un brand uplift solide pour les annonceurs. Le succ\u00e8s rencontr\u00e9 par &lsquo;Le Brief&rsquo; et &lsquo;De 7&rsquo; est d\u00fb \u00e0 la combinaison unique de l\u2019ADN r\u00e9dactionnel de L\u2019Echo et De Tijd et des solutions publicitaires performantes.<\/p>\n<p>\u00ab\u00a0<em>En raison de la forte demande, seuls trois mois sont encore disponibles en 2025 pour les annonceurs qui cherchent \u00e0 capitaliser sur le succ\u00e8s de Le Brief et De 7<\/em>\u00ab\u00a0, dit Dominique Van Santfoort, Business Development Manager chez <strong>Trustmedia<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 15 avril, le CIM a publi\u00e9 les nouveaux chiffres de l&rsquo;Audio on Demand pour le mois de mars. Ces chiffres montrent que les podcasts de De Tijd et de L&rsquo;Echo, en r\u00e9gie chez Trustmedia, sont tr\u00e8s populaires.<\/p>\n","protected":false},"author":4,"featured_media":218279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7098,22472,17803,9708,17804,8274,8311],"class_list":["post-235494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-cim-fr","tag-cim-audio-on-demand-fr","tag-de-7-fr","tag-dominique-van-santfoort-fr","tag-le-brief-fr","tag-mediafin-fr","tag-trustmedia-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trustmedia : Les nouveaux chiffres du CIM AOD montrent le succ\u00e8s des podcasts &#039;De 7&#039; (De Tijd) et &#039;Le Brief&#039; (L&#039;Echo)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/trustmedia-les-nouveaux-chiffres-du-cim-aod-montrent-le-succes-des-podcasts-de-7-de-tijd-et-le-brief-lecho\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trustmedia : Les nouveaux chiffres du CIM AOD montrent le succ\u00e8s des podcasts &#039;De 7&#039; (De Tijd) et &#039;Le Brief&#039; (L&#039;Echo)\" \/>\n<meta property=\"og:description\" content=\"Le 15 avril, le CIM a publi\u00e9 les nouveaux chiffres de l&#039;Audio on Demand pour le mois de mars. 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