{"id":234785,"date":"2025-03-28T00:01:37","date_gmt":"2025-03-27T23:01:37","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=234785"},"modified":"2025-04-04T13:32:07","modified_gmt":"2025-04-04T11:32:07","slug":"reminder","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/reminder\/","title":{"rendered":"REMINDER : Date limite pour les dossiers AMMA le 8 avril &#8211; Appel de Max Brouns"},"content":{"rendered":"<p><strong>Plus que 10 jours avant la date limite des AMMA : soumettez \u00e0 temps vos meilleurs dossiers de 2024 !<\/strong><\/p>\n<p>La date limite pour les dossiers AMMA est fix\u00e9e au <strong>8 avril \u00e0 minuit<\/strong>. Vous disposez encore d\u2019un peu plus d\u2019une semaine pour soumettre vos meilleurs dossiers de 2024 dans 12 cat\u00e9gories.<\/p>\n<p>Cette semaine, lors de la session annuelle Research &amp; Innovation, tous les dossiers AMMA soumis dans les cat\u00e9gories Media Research of the Year et Innovation &amp; Development of the Year ont \u00e9t\u00e9 pr\u00e9sent\u00e9s au public de CommPass et aux membres du jury AMMA.<\/p>\n<p><a href=\"https:\/\/commpass.media\/fr\/amma-2025-deadline-dossiers-in-12-categories\/\">Pour toutes les autres cat\u00e9gories, les dossiers peuvent encore \u00eatre t\u00e9l\u00e9charg\u00e9s jusqu\u2019au 8 avril \u00e0 minuit.<\/a> Ces cat\u00e9gories couvrent chacune un domaine sp\u00e9cifique de l\u2019expertise m\u00e9dia :<\/p>\n<ul>\n<li>Best Media Strategy<\/li>\n<li>Best Long-term Media Strategy<\/li>\n<li>Best Use of Data<\/li>\n<li>Best Creative Media Use<\/li>\n<li>Best Use of Performance Marketing<\/li>\n<li>Best Use of Native &amp; Content<\/li>\n<li>Best Use of 1 Medium<\/li>\n<li>Media Brand of the Year<\/li>\n<li>Media Sustainable Development Award<\/li>\n<li>Media Saleshouse of the Year<\/li>\n<li>Media Advertiser of the Year<\/li>\n<li>Media Agency of the Year<\/li>\n<\/ul>\n<p><em>\u00ab Il est recommand\u00e9 de r\u00e9diger un r\u00e9sum\u00e9 ex\u00e9cutif du cas sur la premi\u00e8re page du dossier, \u00e9ventuellement \u00e0 l\u2019aide de l\u2019IA \u00bb,<\/em> d\u00e9clare <strong>Max B. Brouns<\/strong>, coordinateur des AMMA. <em>\u00ab Cela aide les membres du jury \u00e0 identifier les points forts du dossier. De plus, pour les r\u00e9dacteurs, la version retravaill\u00e9e par l\u2019IA peut jeter une lumi\u00e8re nouvelle sur certains \u00e9l\u00e9ments du cas. \u00bb<\/em><\/p>\n<p>Aucune autre modification n\u2019est \u00e0 signaler dans les cat\u00e9gories AMMA, \u00e0 l\u2019exception de l\u2019expansion de la cat\u00e9gorie large <strong>Best Use of 1 Medium<\/strong>. Dans cette cat\u00e9gorie, des prix peuvent d\u00e9sormais \u00eatre d\u00e9cern\u00e9s par point de contact, et la liste des touchpoints utilis\u00e9s dans des campagnes monom\u00e9dia ou multim\u00e9dia s\u2019allonge continuellement. Pensez \u00e0 toutes les campagnes o\u00f9 vous avez utilis\u00e9 un touchpoint de mani\u00e8re excellente, innovante ou audacieuse. <strong>Cela peut inclure la Vid\u00e9o, l\u2019Audio, le Cin\u00e9ma, l\u2019OOH, la Presse, l\u2019In-home, les R\u00e9seaux Sociaux (avec ou sans Influenceurs), les Touchpoints Num\u00e9riques, le Gaming, le Retail Media, etc.<\/strong><\/p>\n<p>Nous souhaitons \u00e9galement attirer votre attention sur une cat\u00e9gorie sp\u00e9ciale qui met en lumi\u00e8re les forces et la dynamique des marques m\u00e9dias locales : <strong>Media Brand of the Year<\/strong>. Ces dossiers sont d\u2019abord \u00e9valu\u00e9s par les jeunes professionnels des m\u00e9dias de Club33, qui nominent 5 marques m\u00e9dias. Ensuite, ce jury sp\u00e9cial d\u2019experts d\u00e9signe une marque m\u00e9dia au sein de cette cat\u00e9gorie pour recevoir le prix sp\u00e9cial \u00ab <strong>Future Proof Award<\/strong> \u00bb.<\/p>\n<p>Les jurys d\u2019experts, compos\u00e9s de plus de 180 professionnels des m\u00e9dias, se r\u00e9uniront les 24, 25 et 30 avril pour s\u00e9lectionner 5 nomin\u00e9s dans 10 cat\u00e9gories. Les nomin\u00e9s de 7 cat\u00e9gories seront pr\u00e9sent\u00e9s au jury final et au public le 14 mai, lors de l\u2019<a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/uma-best-media-campaigns-2025\/\"><strong>UMA Get Together \u00e0 Dolce La Hulpe<\/strong><\/a>. Le jury final, sous la direction du pr\u00e9sident du jury <strong>Gaetano Palermo<\/strong> (Media Advertiser of the Year 2024), se r\u00e9unira le 16 mai.<\/p>\n<p><strong>Les gagnants de la 20e \u00e9dition des AMMA seront annonc\u00e9s sur sc\u00e8ne dans le grand studio Flagey le <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/commpass-amma-ceremony-2025\/\">12 juin<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La date limite pour les dossiers AMMA est fix\u00e9e au 8 avril \u00e0 minuit. Vous disposez encore d\u2019un peu plus d\u2019une semaine pour soumettre vos meilleurs dossiers de 2024 dans 12 cat\u00e9gories.<\/p>\n","protected":false},"author":4,"featured_media":234449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[8489,13813,9728,12196,15531,15535],"class_list":["post-234785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-amma-awards-fr","tag-club-33-fr","tag-commpass-fr","tag-gaetano-palermo-fr","tag-max-brouns-fr","tag-uma-get-together-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REMINDER : Date limite pour les dossiers AMMA le 8 avril - Appel de Max Brouns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/reminder\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REMINDER : Date limite pour les dossiers AMMA le 8 avril - Appel de Max Brouns\" \/>\n<meta property=\"og:description\" content=\"La date limite pour les dossiers AMMA est fix\u00e9e au 8 avril \u00e0 minuit. 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