{"id":234779,"date":"2025-03-28T16:15:10","date_gmt":"2025-03-28T15:15:10","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=234779"},"modified":"2025-03-31T09:52:40","modified_gmt":"2025-03-31T07:52:40","slug":"amma-research-innovation-session-presentation-des-differents-cas-27-mars-2025","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/amma-research-innovation-session-presentation-des-differents-cas-27-mars-2025\/","title":{"rendered":"AMMA Research &#038; Innovation Session &#8211; pr\u00e9sentation des diff\u00e9rents cas &#8211; 27 mars 2025"},"content":{"rendered":"<p>Le jeudi 27 mars, les diff\u00e9rentes \u00e9quipes de recherche ont pr\u00e9sent\u00e9 leurs cas <strong>AMMA<\/strong> au <em>White Cinema<\/em>, une initiative de <strong>CommPass<\/strong>.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1308\" height=\"784\" class=\"alignnone size-full wp-image-234761\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/cases.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/cases.jpg 1308w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/cases-185x111.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/cases-768x460.jpg 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/cases-88x53.jpg 88w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\" \/>\n<p><strong>Bernard Scheray<\/strong> (Amplifications) a anim\u00e9 la session en r\u00e9sumant les principaux enseignements cl\u00e9s :<\/p>\n<ul>\n<li>Research focusing in how to reinforce brands taking into account Belgian and key cultural values through the right leverage through local media brands.<\/li>\n<li>Focusing on sport as a catalysator of sport and emotions reinforcing brand value.<\/li>\n<li>Combining different data sources like GPS locations and panel data.<\/li>\n<li>Focusing on innovations like DOOH. And also podcast listening taking into account their impact on radio listening. And the evolution of video streaming.<\/li>\n<li>Not forgetting about ROI and the balance between investments and ROI. Or the boost of advertising on search.<\/li>\n<li>And taking into account the environment with an investigation on greenwashing ads.<\/li>\n<li>Turning big data into insights is key.<\/li>\n<li>Capture first party data through non-intrusive seamless ads.<\/li>\n<li>Using the full power of CTV by combining reach and impact or real time brand lift measurement.<\/li>\n<li>Making attention planning more tangible with big data by taking viewing time into consideration.<\/li>\n<li>Enriching first party data at scale by linking visitors of websites with 7.500 consumer interests.<\/li>\n<li>A combination of digital photo uploads with DOOH.<\/li>\n<li>Simplifying programmatic buying by using Gen AI.<\/li>\n<li>Unlocking consumer insights by a Reddit research agent.<\/li>\n<li>Increasing contextual suitability by usage of contextual targeting.<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"898\" class=\"alignnone size-full wp-image-234753\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/commpass-Q2.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/commpass-Q2.jpg 1280w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/commpass-Q2-185x130.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/commpass-Q2-768x539.jpg 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/03\/commpass-Q2-88x62.jpg 88w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n<p><strong>Ann Hoer\u00e9e<\/strong> a encourag\u00e9 tous les participants \u00e0 suivre les prochaines activit\u00e9s de CommPass.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le jeudi 27 mars, les diff\u00e9rentes \u00e9quipes de recherche ont pr\u00e9sent\u00e9 leurs cas AMMA au White Cinema, une initiative de CommPass.<\/p>\n","protected":false},"author":4,"featured_media":226230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8489,10806,8581,9728],"class_list":["post-234779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-amma-awards-fr","tag-ann-hoeree-fr","tag-bernard-scheray-fr","tag-commpass-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMMA Research &amp; 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