{"id":234747,"date":"2025-03-28T14:51:45","date_gmt":"2025-03-28T13:51:45","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=234747"},"modified":"2025-03-28T16:11:32","modified_gmt":"2025-03-28T15:11:32","slug":"rossel-advertising-lance-context4good","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/rossel-advertising-lance-context4good\/","title":{"rendered":"Rossel Advertising lance l’offre publicitaire durable Context4Good"},"content":{"rendered":"

Rossel Advertising<\/strong> lance Context4Good, une offre publicitaire permettant aux annonceurs d\u2019int\u00e9grer leurs campagnes display et vid\u00e9o dans des contextes \u00e9ditoriaux align\u00e9s avec les th\u00e9matiques ESG\/RSE.<\/p>\n

4 raisons de choisir Context4Good\u202f:<\/strong><\/h3>\n
    \n
  • Aligner la communication avec des valeurs fortes : Vos campagnes sont int\u00e9gr\u00e9es au plus pr\u00e8s des contenus r\u00e9dactionnels en lien avec les th\u00e9matiques environnementales, soci\u00e9tales et d\u2019\u00e9conomie durable, offrant ainsi une coh\u00e9rence naturelle avec les engagements de votre marque.<\/li>\n
  • Maximiser l\u2019engagement de l\u2019audience : En s\u2019int\u00e9grant \u00e0 des articles traitant des enjeux environnementaux, de la transition \u00e9nerg\u00e9tique ou encore de la mobilit\u00e9 douce, vous captez une audience d\u00e9j\u00e0 sensibilis\u00e9e et r\u00e9ceptive \u00e0 ces th\u00e9matiques.<\/li>\n
  • B\u00e9n\u00e9ficier d\u2019un environnement r\u00e9dactionnel de confiance : Tous les contenus propos\u00e9s dans Context4Good sont issus des m\u00e9dias de Rossel Advertising (Le Soir, Sudinfo, RTL Info, etc.), produits par plus de 300 journalistes professionnels, garantissant ainsi une information fiable, v\u00e9rifi\u00e9e et \u00e9thique.<\/li>\n
  • \u00c9viter les contenus inappropri\u00e9s : Gr\u00e2ce \u00e0 des technologies avanc\u00e9es comme Integral Ad Science et Rossel IA, les campagnes sont diffus\u00e9es uniquement dans des environnements brand-safe, \u00e9vitant ainsi toute association avec des sujets sensibles ou pol\u00e9miques.<\/li>\n<\/ul>\n

    Une solution publicitaire 100% cookieless, performante et \u00e9thique<\/strong><\/h3>\n

    Avec l\u2019entr\u00e9e en vigueur de nouvelles r\u00e9glementations sur la protection des donn\u00e9es personnelles, le paysage digital est en train de changer radicalement. 95% des internautes sont d\u00e9sormais plus m\u00e9fiants quant au partage de leurs donn\u00e9es personnelles et refusent d\u2019\u00eatre suivis par des cookies tiers.<\/p>\n

    Context4Good apporte une r\u00e9ponse pertinente \u00e0 ce monde sans cookies avec un ciblage hyper-contextuel qui repose sur l\u2019analyse s\u00e9mantique et non sur l\u2019exploitation des donn\u00e9es personnelles. Une approche qui garantit un respect de la vie priv\u00e9e puisqu\u2019aucune donn\u00e9e personnelle n\u2019est collect\u00e9e ni exploit\u00e9e.<\/p>\n

    Quant \u00e0 l\u2019impact publicitaire, il est maximis\u00e9 par l\u2019analyse automatique des articles et vid\u00e9os avec les technologies Integral Ad Science et Rossel IA. Cet alignement du message de la marque avec un contexte de lecture en assure une parfaite m\u00e9morisation.<\/p>\n

    Des segments hyper-contextuels adapt\u00e9s aux enjeux soci\u00e9taux<\/strong><\/h3>\n

    En plus des segments standards, Context4Good propose des segments de ciblage uniques et adapt\u00e9s aux grandes pr\u00e9occupations soci\u00e9tales actuelles :<\/p>\n

      \n
    • ESG<\/strong> : L\u2019opportunit\u00e9 de valoriser tout engagement en faveur du d\u00e9veloppement durable, de la diversit\u00e9 et de l\u2019innovation responsable.<\/li>\n
    • Mobilit\u00e9<\/strong> : Une visibilit\u00e9 sp\u00e9cifique dans des contenus abordant la mobilit\u00e9 douce, les transports en commun, les v\u00e9hicules \u00e9lectriques et les infrastructures durables.<\/li>\n
    • Bien manger<\/strong> : Un ciblage autour des nouvelles tendances alimentaires ax\u00e9es sur la sant\u00e9, la consommation responsable et la production \u00e9thique.<\/li>\n
    • Bien-\u00eatre<\/strong> : Une int\u00e9gration au sein des contenus d\u00e9di\u00e9s \u00e0 la sant\u00e9 mentale, au bien-\u00eatre physique et \u00e0 l\u2019\u00e9quilibre de vie.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Rossel Advertising lance Context4Good, une offre publicitaire permettant aux annonceurs d\u2019int\u00e9grer leurs campagnes display et vid\u00e9o dans des contextes \u00e9ditoriaux align\u00e9s avec les th\u00e9matiques ESG\/RSE.<\/p>\n","protected":false},"author":4,"featured_media":222311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[22496,19607,56],"class_list":["post-234747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-context4good-fr","tag-durabilite","tag-rossel-advertising"],"acf":[],"yoast_head":"\nRossel Advertising lance l'offre publicitaire durable Context4Good<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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