{"id":2340,"date":"2012-06-25T06:15:34","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2017-01-17T16:20:09","modified_gmt":"2017-01-17T15:20:09","slug":"premiere-sanoma-media-parade-avec-plus-de-300-participants","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/premiere-sanoma-media-parade-avec-plus-de-300-participants\/","title":{"rendered":"Premi\u00e8re Sanoma Media Parade avec plus de 300 participants"},"content":{"rendered":"<p>Au d\u00e9marrage de l&rsquo;\u00e9t\u00e9, le 21 juin, <strong>Sanoma Media Belgium<\/strong> a rassembl\u00e9 plus de 300 pros des m\u00e9dias pour un programme de 30 sessions dans 6 salles. Les visiteurs ont eu droit \u00e0 des pr\u00e9sentations sur le media research international, les nouvelles techniques de brand activation et customer loyalty, des applications publicitaires cr\u00e9atives, les derni\u00e8res tendances customer et les strat\u00e9gies cross-m\u00e9dias.<br \/>\nOn y a aussi parl\u00e9 de politique de marques propres de <strong>Libelle\/Femmes d`Aujourd`hui<\/strong>, <strong>Flair<\/strong> et <strong>Story<\/strong>, de social media et de community.<\/p>\n<p>&nbsp;<\/p>\n<p>Les CEO ont eu la parole \u00e0 l&rsquo;heure du midi. <strong>Aim\u00e9 Van Hecke<\/strong> (CEO Sanoma Media Belgium) et <strong>Harri-Pekka Kaukonen<\/strong> (Pr\u00e9sident et CEO de Sanoma) ont confirm\u00e9 que Sanoma sera dans le futur plus que jamais actif dans les multi-m\u00e9dias et continuera \u00e0 construire, via toutes les plates-formes disponibles, ses marques m\u00e9dias.<\/p>\n<p>&nbsp;<\/p>\n<p>La <strong>Sanoma Media Parade<\/strong> \u00e9tait d\u00e9j\u00e0 une formule \u00e0 succ\u00e8s aux Pays Bas. La premi\u00e8re en Belgique est certainement \u00e0 refaire, avec ou sans la pr\u00e9sence des visiteurs du festival de Cannes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au d\u00e9marrage de l&rsquo;\u00e9t\u00e9, le 21 juin, Sanoma Media Belgium a rassembl\u00e9 plus de 300 pros des m\u00e9dias pour un programme de 30 sessions dans 6 salles. Les visiteurs ont eu droit \u00e0 des pr\u00e9sentations sur le media research international, les nouvelles techniques de brand activation et customer loyalty, des applications publicitaires cr\u00e9atives, les derni\u00e8res [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[1332,9496],"class_list":["post-2340","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-sanoma-media-belgium","tag-sanoma-media-parade-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premi\u00e8re Sanoma Media Parade avec plus de 300 participants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/premiere-sanoma-media-parade-avec-plus-de-300-participants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premi\u00e8re Sanoma Media Parade avec plus de 300 participants\" \/>\n<meta property=\"og:description\" content=\"Au d\u00e9marrage de l&rsquo;\u00e9t\u00e9, le 21 juin, Sanoma Media Belgium a rassembl\u00e9 plus de 300 pros des m\u00e9dias pour un programme de 30 sessions dans 6 salles. 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