{"id":232301,"date":"2025-02-26T14:31:56","date_gmt":"2025-02-26T13:31:56","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=232301"},"modified":"2025-02-27T12:19:51","modified_gmt":"2025-02-27T11:19:51","slug":"commpass-academy-cycles-2025","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/commpass-academy-cycles-2025\/","title":{"rendered":"CommPass Academy : Deux cycles \u00e0 partir de mars"},"content":{"rendered":"<p><strong>CommPass<\/strong> organisera deux cycles d&rsquo;Academy \u00e0 partir de mars : <strong>Advanced Comms Strategy<\/strong> et <strong>Market Essentials<\/strong>.<\/p>\n<h3><span style=\"background: white;\">Advanced Communication Strategy Management<\/span><\/h3>\n<p><span style=\"background: white;\">Le d\u00e9veloppement d\u2019une strat\u00e9gie exige donc une connaissance de plus en plus \u00e9tendue de toutes les facettes de la communication. Le consommateur en mutation doit \u00eatre totalement convaincu. Il n\u2019est plus fid\u00e8le depuis longtemps et est surtout de mieux en mieux inform\u00e9. Quel effet cela a-t-il sur la construction et le d\u00e9veloppement d\u2019une marque ? Quelles cons\u00e9quences pour la distribution ? Comment obtenir \u201cl\u2019engagement\u201d de ce consommateur, afin qu\u2019\u00e0 son tour il joue un r\u00f4le dans la communication ? Comment optimiser le funnel digital, avec un impact maximis\u00e9 et des action et interaction les plus \u00e9lev\u00e9es possibles ?<\/span><\/p>\n<p><span style=\"background: white;\">\u00ab<em> D\u00e9fier le status quo !<\/em> \u00bb est le th\u00e8me central du cycle, ou \u00ab <em>comment sortir des sentiers battus et oser de nouvelles pistes ?<\/em> \u00bb. Relever ce d\u00e9fi demande une meilleure connaissance de donn\u00e9es essentielles telles que la marque et le consommateur, abord\u00e9es dans les diff\u00e9rents cours par des orateurs r\u00e9put\u00e9s, avec en fil conducteur, les cas pratiques pour illustrer et rendre concrets leurs visions et conseils.<\/span><\/p>\n<p><span style=\"background: white;\">Cette formation s\u2019adresse \u00e0 tout professionnel de la communication. Minimum pr\u00e9requis pour ce cycle : avoir suivi au minimum le cycle Market Essentials, Media Essentials et\/ou Mediabytes ou avoir 5 ans d\u2019exp\u00e9rience dans les m\u00e9dias.<\/span><\/p>\n<p><strong>Orateurs\u00a0<\/strong><\/p>\n<p><strong>Bruno Liesse<\/strong> (Space),<strong> Fons Van Dyck<\/strong> (Expert), <strong>Bart De Pauw<\/strong> (Choreograph),<strong> Christina Linden<\/strong> &amp; <strong>Kelly Maes<\/strong> (Space), <strong>Hugues Rey<\/strong> (Havas), <strong>Danny Devriendt<\/strong> (Mediabrands), <strong>Veerle De Vos<\/strong> (Faith In Fools),<strong> Matthias Langenaeker<\/strong> (Publicis Groupe) et <strong>Wim Vermeulen<\/strong> (Bubka).<\/p>\n<p><span style=\"background: white;\">Plus d&rsquo;infos <a href=\"https:\/\/commpass.media\/fr\/academy-advanced-comms-strategy\/\">ici<\/a>. <\/span><\/p>\n<h3><span style=\"background: white;\">Market Essentials<\/span><\/h3>\n<p><span style=\"background: white;\">Les marques m\u00e9dias fortes sont essentielles pour transmettre les messages publicitaires aux consommateurs. Ces marques sont commercialis\u00e9es comme espaces publicitaires par des r\u00e9gies internes ou externes aupr\u00e8s des agences m\u00e9dias et d\u2019autres acteurs.<\/span><\/p>\n<p><span style=\"background: white;\">Les agences m\u00e9dias ne se contentent pas d\u2019acheter des espaces publicitaires ; elles fournissent \u00e9galement des conseils ind\u00e9pendants sur la strat\u00e9gie et l\u2019utilisation optimale des diff\u00e9rents types de m\u00e9dias.<\/span><\/p>\n<p><span style=\"background: white;\">Et bien s\u00fbr, les annonceurs sont au c\u0153ur de cet \u00e9cosyst\u00e8me \u2013 quelles sont leurs attentes ?<\/span><\/p>\n<p><span style=\"background: white;\">Les cours sont dispens\u00e9s par des professionnels exp\u00e9riment\u00e9s. Ils partagent leurs connaissances et leur expertise pratique pour expliquer clairement la dynamique du march\u00e9. Cette formation s\u2019adresse \u00e0 toute personne travaillant dans la communication et impliqu\u00e9e, d\u2019une mani\u00e8re ou d\u2019une autre, dans le media trading, quel que soit son parcours.<\/span><\/p>\n<p><strong>Orateurs\u00a0<\/strong><\/p>\n<p><strong>Val\u00e9rie Morfitis<\/strong> (Unilever), <strong>Koenraad Deridder<\/strong> (CIM &amp; Dekoder), <strong>Christine Jean<\/strong> (Brocom), <strong>Claudia Pacitti<\/strong> (Mindshare) et <strong>Koen Van Rhijn<\/strong> (Billups).<\/p>\n<p><span style=\"background: white;\">Plus d&rsquo;infos <a href=\"https:\/\/commpass.media\/fr\/save-the-date-academy-market-essentials\/\">ici<\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CommPass organisera deux cycles d&rsquo;Academy \u00e0 partir de mars : Advanced Comms Strategy et Market Essentials.<\/p>\n","protected":false},"author":4,"featured_media":226230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9994,10035,22323,10536,8344,9728,12974,11863,1599,22322,8022,9663,9575,9153,22324,13439],"class_list":["post-232301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bart-de-pauw-fr","tag-bruno-liesse-fr","tag-christina-linden","tag-christine-jean-fr","tag-claudia-pacitti-fr","tag-commpass-fr","tag-danny-devriendt-fr","tag-fons-van-dyck-fr","tag-hugues-rey","tag-kelly-maes","tag-koen-van-rhijn-fr","tag-koenraad-deridder-fr","tag-matthias-langenaeker-fr","tag-valerie-morfitis-fr","tag-veerle-de-vos-fr","tag-wim-vermeulen-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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