{"id":23215,"date":"2017-02-16T12:34:01","date_gmt":"2017-02-16T11:34:01","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=23215\/"},"modified":"2017-03-01T13:50:09","modified_gmt":"2017-03-01T12:50:09","slug":"management-lexperience-client-laurent-deslandres-gagne-le-stima-marketing-book-the-year","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/management-lexperience-client-laurent-deslandres-gagne-le-stima-marketing-book-the-year\/","title":{"rendered":"Management de l\u2019Exp\u00e9rience Client de Laurent Deslandres gagne le STIMA Marketing Book of the Year"},"content":{"rendered":"<p>Apr\u00e8s avoir s\u00e9lectionn\u00e9 pas moins de 10 livres francophones et n\u00e9erlandophones, le jury du Marketing Book of the Year a d\u00e9livr\u00e9 son verdict.<\/p>\n<p>Il s\u2019agit d\u2019une distinction accord\u00e9e annuellement par STIMA \u00e0 un livre marketing r\u00e9dig\u00e9 et publi\u00e9 en n\u00e9erlandais, et \u00e0 un livre marketing r\u00e9dig\u00e9 et publi\u00e9 en fran\u00e7ais.<\/p>\n<p>Par ordre alphab\u00e9tique, les livres suivants sont nomin\u00e9s.<\/p>\n<p><u>Livres francophones<\/u><\/p>\n<ul>\n<li>Management de l&rsquo;exp\u00e9rience client &#8211; Laurent Deslandres<\/li>\n<li>Marketing digital &#8211; Jean-Louis Martinez<\/li>\n<li>L&rsquo;instant mobile &#8211; Pascal Poty<\/li>\n<li>Relevez le d\u00e9fi de l&rsquo;innovation de rupture &#8211; Philippe Silberzahn<\/li>\n<li>Nudge marketing &#8211; Eric Singler<\/li>\n<\/ul>\n<p><u>Livres n\u00e9erlandophones<\/u><\/p>\n<ul>\n<li>Agile marketing &#8211; Adrie Dolman<\/li>\n<li>Disruptive selling, een nieuwe kijk op CRM, sales, marketing en customer service &#8211; Patrick Maes<\/li>\n<li>Marketing met ballen &#8211; Rudy Moenaert<\/li>\n<li>Service excellence &#8211; Jean-Pierre Thomassen<\/li>\n<li>De klantendriehoek &#8211; Philip Van Kelst<\/li>\n<\/ul>\n<p>Le gagnant francophone est: &lsquo;Management de l\u2019exp\u00e9rience client&rsquo; par Laurent Deslandres et \u00e9dit\u00e9 par Pearson.<\/p>\n<p>Pr\u00e9sidente du jury Annie Courbet: <em>\u00ab\u00a0Le livre est au c\u0153ur des pr\u00e9occupations de l&rsquo;entreprise aujourd&rsquo;hui et fait partie int\u00e9grante de la strat\u00e9gie client qui constitue un avantage comp\u00e9titif pour l&rsquo;entreprise. Cet ouvrage explique les enjeux de l&rsquo;exp\u00e9rience client, ainsi que l&rsquo;\u00e9volution du comportement du consommateur. De plus, le sujet traite d\u2019un sujet d\u2019actualit\u00e9 et a une approche pragmatique\u00a0\u00bb<\/em>.<\/p>\n<p>Le gagnant n\u00e9erlandophone est &lsquo;Service excellence&rsquo; par les auteurs Jean-Pierre Thomassen &amp; Eric de Haan et \u00e9dit\u00e9 par\u00a0Vakmedianet.<\/p>\n<p>Pr\u00e9sident du jury Rik Duyck: <em>\u00ab\u00a0Ce livre a quelque chose de Kotlerien: un mod\u00e8le solide, neuf angles qui interagissent en permanence avec de nombreux exemples courts et clairs ainsi que des cases. Aves des pense-b\u00eates que vous pouvez imm\u00e9diatement mettre \u00e0 l\u2019\u00e9preuve. Avec un marketing comme force motrice, mais avec beaucoup de respect pour les autres fonctions de l&rsquo;entreprise\u00a0\u00bb<\/em>.<\/p>\n<p>STIMA organise <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/marketing-book-year-petit-dejeuner-conference\/\">ce 22 mars un petit-d\u00e9jeuner conf\u00e9rence<\/a> o\u00f9 les auteurs viennent pr\u00e9senter leurs livres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le gagnant francophone du STIMA Marketing Book of the Year est Management de l\u2019Exp\u00e9rience Client de Laurent Deslandres. Le gagnant n\u00e9erlandophone est Service Excellence de Jean-Pierre Thomassen et Eric de Haan.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8564,8563,8565],"class_list":["post-23215","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-eric-de-haan-fr","tag-jean-pierre-thomassen-fr","tag-laurent-deslandres-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management de l\u2019Exp\u00e9rience Client de Laurent Deslandres gagne le STIMA Marketing Book of the Year<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/management-lexperience-client-laurent-deslandres-gagne-le-stima-marketing-book-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management de l\u2019Exp\u00e9rience Client de Laurent Deslandres gagne le STIMA Marketing Book of the Year\" \/>\n<meta property=\"og:description\" content=\"Le gagnant francophone du STIMA Marketing Book of the Year est Management de l\u2019Exp\u00e9rience Client de Laurent Deslandres. 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