{"id":231771,"date":"2025-02-14T14:12:22","date_gmt":"2025-02-14T13:12:22","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=231771"},"modified":"2025-02-17T14:58:49","modified_gmt":"2025-02-17T13:58:49","slug":"ads-data-breidt-pre-roll-reclame-voor-opgenomen-programmas-nu-ook-uit-naar-proximus-netwerk","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ads-data-breidt-pre-roll-reclame-voor-opgenomen-programmas-nu-ook-uit-naar-proximus-netwerk\/","title":{"rendered":"Ads &#038; Data \u00e9tend la publicit\u00e9 pre-roll aux programmes enregistr\u00e9s via le r\u00e9seau Proximus"},"content":{"rendered":"<p>En plus des publicit\u00e9s pre-roll non skippables d\u00e9j\u00e0 li\u00e9es aux enregistrements et au replay sur diverses plateformes, <strong>Ads &amp; Data<\/strong> offre d\u00e9sormais aussi la possibilit\u00e9 d\u2019y ajouter les enregistrements Play Media effectu\u00e9s via les d\u00e9codeurs <strong>Proximus<\/strong> (en plus des possibilit\u00e9s d\u00e9j\u00e0 offertes via les d\u00e9codeurs Telenet). Cet ajout augmente non seulement l\u2019inventaire publicitaire disponible, mais \u00e9galement l\u2019impact des campagnes publicitaires en t\u00e9l\u00e9vision de rattrapage.<\/p>\n<p>Proximus utilise d\u00e9j\u00e0 la publicit\u00e9 non skippable sur les cha\u00eenes de <strong>DPG Media<\/strong> et appliquera bient\u00f4t ce principe aux cha\u00eenes de la <strong>VRT<\/strong>.<\/p>\n<p>Ads &amp; Data, la r\u00e9gie publicitaire de Play Media, propose d\u00e9sormais cette nouvelle option sur les d\u00e9codeurs Proximus, permettant ainsi aux annonceurs d&rsquo;optimiser la couverture et l\u2019efficacit\u00e9 des campagnes diffus\u00e9es au sein du paysage vid\u00e9o belge.<\/p>\n<p><span style=\"font-style: italic;\">\u00ab Cette innovation nous permet de r\u00e9pondre \u00e0 l&rsquo;\u00e9volution des habitudes de visionnage et de veiller \u00e0 ce que les marques restent visibles et pertinentes, \u00e9galement en t\u00e9l\u00e9vision de rattrapage. En tant qu\u2019acteur local, cette \u00e9volution cadre avec les efforts continus mis en \u0153uvre pour offrir \u00e0 nos partenaires des opportunit\u00e9s publicitaires int\u00e9ressantes autour de contenus de qualit\u00e9, et ce sur le plus grand nombre de plateformes possible \u00bb<\/span>, a d\u00e9clar\u00e9 <span style=\"font-weight: bold;\">Bart Demeulenaere<\/span>, CCO Ads &amp; Data.<\/p>\n<p><span style=\"font-style: italic;\">\u00ab Chez Proximus, nous sommes ravis d&rsquo; int\u00e9grer les cha\u00eenes de Play Media dans notre r\u00e9seau pre-roll via nos d\u00e9codeurs car la num\u00e9risation de la publicit\u00e9 TV nous aide \u00e0 soutenir davantage l&rsquo;\u00e9cosyst\u00e8me publicitaire local. Les cha\u00eenes locales sont ainsi mieux \u00e9quip\u00e9es pour r\u00e9pondre \u00e0 la concurrence des plateformes internationales et le budget publicitaire est investi dans notre propre pays, ce qui permet le financement de contenu local premium \u00bb<\/span>, explique <span style=\"font-weight: bold;\">Bart Swimberghe<\/span>, Chapter Lead Content Partnership Management chez Proximus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En plus des publicit\u00e9s pre-roll non skippables d\u00e9j\u00e0 li\u00e9es aux enregistrements et au replay sur diverses plateformes, Ads &#038; Data offre d\u00e9sormais aussi la possibilit\u00e9 d\u2019y ajouter les enregistrements Play Media effectu\u00e9s via les d\u00e9codeurs Proximus. <\/p>\n","protected":false},"author":4,"featured_media":226189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706],"tags":[16125,7998,13735,19128,9138,7533],"class_list":["post-231771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","tag-ads-data-fr","tag-bart-demeulenaere-fr","tag-bart-swimberghe-fr","tag-play-media-fr","tag-proximus-fr","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads &amp; 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