{"id":231135,"date":"2025-02-03T16:53:02","date_gmt":"2025-02-03T15:53:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=231135"},"modified":"2025-09-05T17:45:02","modified_gmt":"2025-09-05T15:45:02","slug":"ipm-advertising-innove-en-etant-les-premiers-a-deployer-lidentifiant-first-id-en-belgique","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ipm-advertising-innove-en-etant-les-premiers-a-deployer-lidentifiant-first-id-en-belgique\/","title":{"rendered":"IPM Advertising impl\u00e9mente l&rsquo;identification First-id"},"content":{"rendered":"<p>Dans un environnement num\u00e9rique qui \u00e9volue rapidement vers un monde sans cookies tiers, <span style=\"font-weight: bold;\">IPM <\/span>se positionne \u00e0 la pointe de l&rsquo;innovation publicitaire en devenant le premier groupe m\u00e9dia belge \u00e0 d\u00e9ployer la solution d&rsquo;identification <a href=\"http:\/\/first-id.fr\"><span style=\"font-weight: bold;\">First-id<\/span><\/a>, qui est d\u00e9j\u00e0 en train de changer le march\u00e9 fran\u00e7ais.<\/p>\n<p>Cette collaboration strat\u00e9gique marque une \u00e9tape importante pour <span style=\"font-weight: bold;\">IPM Advertising<\/span> qui va pouvoir unifier ses donn\u00e9es \u00e0 travers tous les points de contact avec ses utilisateurs et ainsi offrir aux annonceurs un acc\u00e8s \u00e0 des audiences importantes, authentifi\u00e9es et segment\u00e9es.<\/p>\n<p>D\u00e9j\u00e0 pr\u00e9sent chez plus de 30 groupes m\u00e9dias en France et \u00e0 l\u2019international, First-id va \u00e9galement accompagner tous les sites et apps du groupe IPM, dont <strong>Lavenir.net<\/strong>,<strong> Parismatch.be<\/strong>, <strong>DH.be<\/strong>, <strong>Lalibre.be<\/strong>, <strong>Moustique.be<\/strong>,<strong> LN24.be<\/strong>, <strong>Cinebel.be <\/strong>en <strong>LeJDE.be<\/strong>.<\/p>\n<p>La r\u00e9gie publicitaire<span style=\"font-weight: bold;\"> IPM Advertising<\/span> disposera de son propre identifiant d\u00e9terministe pour :<\/p>\n<ul>\n<li><span style=\"font-weight: bold;\">Identifier des audiences en cross domaines<\/span> et maintenir la tra\u00e7abilit\u00e9 entre ses marques, afin\u00a0\u00a0 d&rsquo;avoir une image compl\u00e8te de la consommation de contenu de son audience. D&rsquo;un point de vue publicitaire, cela se traduit par une am\u00e9lioration de la pr\u00e9cision des campagnes.<\/li>\n<li><span style=\"font-weight: bold;\">Am\u00e9liorer la diffusion sur tous les navigateurs<\/span>, y compris Safari et Firefox, gr\u00e2ce \u00e0 l&rsquo;utilisation d&rsquo;un identifiant bas\u00e9 sur des donn\u00e9es de premi\u00e8re partie.<\/li>\n<li><span style=\"font-weight: bold;\">Optimiser la valeur<\/span> de son inventaire en donnant une identification plus pr\u00e9cise et en augmentant la compatibilit\u00e9 avec des plateformes telles que Open RTB, Prebid et Google PPID qui permettra une synchronisation plus efficace sans cookies tiers.<\/li>\n<\/ul>\n<p><strong>Sophie Vanderwinkel<\/strong>, General Manager &#8211; IPM Advertising \u00ab <em>Nous sommes tr\u00e8s heureux de d\u00e9marrer cette collaboration qui confirme les ambitions d\u2019innovations qui nous drivent chaque jour. First-ID compl\u00e8te notre adtech d\u2019un \u00e9l\u00e9ment crucial. C\u2019\u00e9tait la couche technique qu\u2019il manquait \u00e0 notre strat\u00e9gie ambitieuse de First-party data et cookieless. Nous pouvons maintenant r\u00e9concilier techniquement nos surfeurs anonymes en cross-devices, cross-websites, cross-apps et am\u00e9liorer le reach de nos first-party data pour les surfeurs identifi\u00e9s. Nos partenaires et annonceurs pourront profiter pleinement de cette int\u00e9gration sur notre r\u00e9seau, quel que soit leur canal d\u2019achat pr\u00e9f\u00e9r\u00e9.<\/em> \u00bb<\/p>\n<p><strong>David Folgueira<\/strong>, CEO &#8211; First-id \u00ab <em>Nous sommes fiers de lancer First-id en Belgique au c\u00f4t\u00e9 de IPM Advertising, un acteur \u00e0 la pointe des innovations technologiques. Le nouveau monde sans cookies tiers est l&rsquo;occasion pour les \u00e9diteurs de reprendre le contr\u00f4le de leurs donn\u00e9es pour valoriser leurs contenus et leurs marques face aux grandes plateformes am\u00e9ricaines.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPM Advertising se positionne \u00e0 la pointe de l&rsquo;innovation publicitaire en devenant le premier groupe m\u00e9dia belge \u00e0 d\u00e9ployer la solution d&rsquo;identification First-id, qui est d\u00e9j\u00e0 en train de changer le march\u00e9 fran\u00e7ais. <\/p>\n","protected":false},"author":4,"featured_media":231136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[22210,22208,10041,22209,8375,75,10040,2141,17881,22241,10725,8376,10717],"class_list":["post-231135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-cinebel-be-fr","tag-david-folgueira","tag-dh-be-fr","tag-first-id","tag-ipm-advertising-fr","tag-ipm-group","tag-lalibre-be-fr","tag-lavenir-net","tag-lejde-be-fr","tag-ln24-be-fr","tag-moustique-be-fr","tag-parismatch-be-fr","tag-sophie-vanderwinkel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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