{"id":230703,"date":"2025-01-21T16:55:08","date_gmt":"2025-01-21T15:55:08","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=230703"},"modified":"2025-01-27T10:48:24","modified_gmt":"2025-01-27T09:48:24","slug":"frederic-martins-a-la-tete-du-digital-chez-rmb","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/frederic-martins-a-la-tete-du-digital-chez-rmb\/","title":{"rendered":"Fr\u00e9d\u00e9ric Martins \u00e0 la t\u00eate du Digital chez RMB"},"content":{"rendered":"<p><strong>RMB<\/strong>\u00a0annonce l\u2019arriv\u00e9e de <strong>Fr\u00e9d\u00e9ric Martins<\/strong> en tant que Digital Director. RMB est le repr\u00e9sentant commercial pour la vente des espaces vid\u00e9o et\/ou audio d\u2019une multitude de marques digitales : <strong>RTBF Actus<\/strong>, <strong>Auvio<\/strong>, <strong>Tarmac<\/strong>, <strong>RTBF<\/strong> <strong>iXP\u00e9<\/strong>, <strong>AB3<\/strong>, <strong>ABXPLORE<\/strong>, <strong>NRJ<\/strong>, <strong>LN24<\/strong>, <strong>FUN<\/strong> <strong>Radio<\/strong>, les sites de la division <strong>Sellbranch<\/strong> <strong>d\u2019Azerion<\/strong> (<strong>Le Figaro<\/strong>, <strong>Dailymotion<\/strong>, <strong>Allocin\u00e9<\/strong>, etc), de <strong>France TV<\/strong>, de <strong>Radio<\/strong> <strong>France<\/strong> et du groupe <strong>NRJ France<\/strong>.<\/p>\n<p>D\u00e8s le 3 f\u00e9vrier prochain, Fr\u00e9d\u00e9ric Martins prendra les r\u00eanes des activit\u00e9s digitales de la r\u00e9gie couvrant les volets Strat\u00e9gie, Technologie, Marketing, Sales et Ad Operations. Il rapportera directement \u00e0 la Direction G\u00e9n\u00e9rale et assurera la gestion et la coordination d\u2019une \u00e9quipe d\u00e9di\u00e9e, afin de concr\u00e9tiser les ambitions strat\u00e9giques digitales de RMB.<\/p>\n<p><strong>Massimo Papa<\/strong> : \u00ab <em>Nous sommes heureux d\u2019annoncer l\u2019arriv\u00e9e de Fr\u00e9d\u00e9ric Martins ! Cette nomination marque le d\u00e9but d\u2019une nouvelle \u00e8re dans notre d\u00e9veloppement digital et notre engagement \u00e0 mieux servir nos clients et \u00e9diteurs. Nous recherchions un visionnaire, connect\u00e9 au march\u00e9, capable de combiner innovation, strat\u00e9gie et ex\u00e9cution avec une grande intelligence marketing. Nous sommes convaincus que Fred est la personne id\u00e9ale pour accomplir cette mission. Son principal objectif sera de placer le digital en amont de nos strat\u00e9gies, en positionnant nos solutions locales comme incontournables pour r\u00e9pondre aux besoins de nos divers clients<\/em> \u00bb.<\/p>\n<p><strong>Fr\u00e9d\u00e9ric Martins<\/strong> : \u00ab <em>Je suis ravi de revenir dans le secteur des m\u00e9dias, un univers \u00e0 la fois dynamique et innovant qui m\u2019a toujours passionn\u00e9. Je suis honor\u00e9 de rejoindre RMB, une entreprise locale au service de marques embl\u00e9matiques. Le professionnalisme des \u00e9quipes et les valeurs humaines et soci\u00e9tales qui animent l\u2019entreprise m\u2019ont imm\u00e9diatement convaincu. Je suis enthousiaste \u00e0 l\u2019id\u00e9e de relever le d\u00e9fi d\u2019acc\u00e9l\u00e9rer le digital, en m\u2019appuyant sur des \u00e9quipes talentueuses et sur l\u2019\u00e9cosyst\u00e8me solide mis en place par St\u00e9phane, dont je reconnais pleinement l\u2019expertise<\/em> \u00bb.<\/p>\n<p>La responsabilit\u00e9 de Digital Director \u00e9tait jusqu\u2019ici assum\u00e9e par <strong>St\u00e9phane Lucien<\/strong>, CEO de Root, filiale de RMB.<\/p>\n<p>Massimo Papa : \u00ab <em>Nous tenons \u00e0 remercier St\u00e9phane pour son accompagnement au cours des 4 derni\u00e8res ann\u00e9es o\u00f9 nous avons accompli ensemble des pas de g\u00e9ant. Les d\u00e9veloppements de notre filiale en Belgique et \u00e0 l\u2019\u00e9tranger n\u00e9cessitent d\u00e9sormais qu\u2019il y consacre plus de temps, et nous lui sommes reconnaissants pour le travail accompli. Root continuera par ailleurs \u00e0 jouer un r\u00f4le de partenaire cl\u00e9, en soutenant RMB pendant cette transition digitale et au-del\u00e0<\/em> \u00bb.<\/p>\n<p><strong>St\u00e9phane Lucien<\/strong> : \u00ab<em> Je suis ravi de ces 4 ann\u00e9es pass\u00e9es comme Directeur Digital de RMB. Le projet de cr\u00e9ation d\u2019un d\u00e9partement digital au sein d\u2019une des plus importantes r\u00e9gies du pays \u00e9tait un challenge tr\u00e8s enrichissant. Avoir pu structurer, mettre en place les process, cr\u00e9er des produits digitaux uniques sur le march\u00e9, et acc\u00e9l\u00e9rer le d\u00e9veloppement digital de RMB a \u00e9t\u00e9 une exp\u00e9rience humaine et professionnelle passionnante. La confiance des \u00e9quipes de RMB, des \u00e9diteurs ainsi que de nos clients a \u00e9t\u00e9 sans faille, et je tiens \u00e0 les en remercier. Le digital de RMB \u00e9tant d\u00e9sormais une activit\u00e9 p\u00e9renne, je suis tr\u00e8s confiant dans le choix de la r\u00e9gie d\u2019accueillir Fred, dont je connais l\u2019expertise depuis tr\u00e8s longtemps, pour me succ\u00e9der \u00e0 ce r\u00f4le. C\u2019est le c\u0153ur lourd que je quitterai mes fonctions \u00e0 la fin mars, mais il est temps pour moi de me consacrer pleinement aux activit\u00e9s de Root<\/em> \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RMB\u00a0annonce l\u2019arriv\u00e9e de Fr\u00e9d\u00e9ric Martins en tant que Digital Director. D\u00e8s le 3 f\u00e9vrier prochain, il prendra les r\u00eanes des activit\u00e9s digitales de la r\u00e9gie couvrant les volets Strat\u00e9gie, Technologie, Marketing, Sales et Ad Operations. <\/p>\n","protected":false},"author":4,"featured_media":225652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[17349,7828,7831,2625],"class_list":["post-230703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-frederic-martins-fr","tag-massimo-papa-fr","tag-rmb-fr","tag-stephane-lucien"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fr\u00e9d\u00e9ric Martins \u00e0 la t\u00eate du Digital chez RMB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/frederic-martins-a-la-tete-du-digital-chez-rmb\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fr\u00e9d\u00e9ric Martins \u00e0 la t\u00eate du Digital chez RMB\" \/>\n<meta property=\"og:description\" content=\"RMB\u00a0annonce l\u2019arriv\u00e9e de Fr\u00e9d\u00e9ric Martins en tant que Digital Director. 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