{"id":230688,"date":"2025-01-21T16:33:56","date_gmt":"2025-01-21T15:33:56","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=230688"},"modified":"2025-01-21T16:33:56","modified_gmt":"2025-01-21T15:33:56","slug":"jean-vianney-philippe-aux-commandes-de-media-marketing","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/jean-vianney-philippe-aux-commandes-de-media-marketing\/","title":{"rendered":"Jean-Vianney Philippe aux commandes de Media Marketing"},"content":{"rendered":"<p><strong>Jean-Vianney Philippe<\/strong> reprend la direction op\u00e9rationnelle de<strong> Media Marketing<\/strong> avec l\u2019accompagnement strat\u00e9gique de <strong>Gabriel Goldberg<\/strong> et <strong>Nicolas Debray<\/strong>. Le trio acquiert la majorit\u00e9 des parts de <strong>Marcom World<\/strong>, l\u2019\u00e9diteur de Media Marketing, aux c\u00f4t\u00e9s de <strong>Serge De Schryver<\/strong> et <strong>Fred Bouchar<\/strong>, actionnaires minoritaires. L\u2019op\u00e9ration s\u2019accompagne de la sortie d\u2019<strong>Azerion<\/strong> Belgium.<\/p>\n<p><strong>Serge De Schryver<\/strong> accompagnera Jean-Vianney Philippe dans cette transition avant de se retirer progressivement. Il n&rsquo;y a pas de changement au niveau des \u00e9quipes \u00e9ditoriale et commerciale : outre <strong>Fred Bouchar<\/strong>, <strong>Griet Byl<\/strong>, <strong>Damien Lemaire<\/strong>, <strong>Patrick Steinfort<\/strong> et <strong>Margaux De Schryver<\/strong> restent en place dans leur fonction respective.<\/p>\n<p>\u00ab <em>Depuis 40 ans, Media Marketing occupe une place centrale dans l\u2019\u00e9cosyst\u00e8me belge des m\u00e9dias et du marketing. Gr\u00e2ce au travail de Serge De Schryver, Fred Bouchar et leur \u00e9quipe, MM s\u2019est impos\u00e9 comme un acteur incontournable. La qualit\u00e9 \u00e9ditoriale, leurs \u00e9v\u00e9nements f\u00e9d\u00e9rateurs ont permis \u00e0 l\u2019entreprise de cimenter les relations entre les diff\u00e9rents stakeholders du secteur<\/em> \u00bb, explique <strong>Jean-Vianney Philippe<\/strong>.<\/p>\n<p>\u00ab <em>Aujourd\u2019hui, le contexte business, culturel, politique et g\u00e9n\u00e9rationnel offre l\u2019opportunit\u00e9 d\u2019aller plus loin : transformer ce ciment en un v\u00e9ritable pont, capable d\u2019apporter encore plus de valeur au secteur. Nous avons l\u2019ambition de poursuivre dans la continuit\u00e9 de ce qui a \u00e9t\u00e9 construit tout en ouvrant une nouvelle page pour MM<\/em> \u00bb, ajoute-t-il.<\/p>\n<p>La vision de Media Marketing s\u2019articulera autour de trois axes prioritaires : renforcer la communaut\u00e9 MM et consolider les liens entre les membres actifs ; maintenir l\u2019excellence \u00e9ditoriale et d\u00e9velopper de nouveaux formats ; et enfin, \u00e9largir le spectre des parties prenantes en mettant notamment l\u2019accent sur la jeune g\u00e9n\u00e9ration avec des initiatives adapt\u00e9es pour les former et les int\u00e9grer pleinement dans le secteur.<\/p>\n<p>Jean-Vianney Philippe : \u00ab <em>Transversalement, deux priorit\u00e9s guideront toutes nos actions : la durabilit\u00e9, pour accompagner le secteur vers des pratiques plus responsables, et l\u2019inclusion, afin de refl\u00e9ter la diversit\u00e9 de la soci\u00e9t\u00e9 dans toutes nos activit\u00e9s.<\/em> \u00bb<\/p>\n<p>Dans le pass\u00e9, Jean-Vianney Philippe a co-fond\u00e9 <strong>Broadkat<\/strong>, une agence digitale cr\u00e9ative bas\u00e9e sur la data qu\u2019il a revendue \u00e0 <strong>Virtuology<\/strong>. Par la suite, il a dirig\u00e9 la communication du <strong>MR<\/strong>, dont il a structur\u00e9 le d\u00e9partement d\u00e9di\u00e9 du parti et modernis\u00e9 la strat\u00e9gie digitale. Entre 2021 et 2024, il a occup\u00e9 les fonctions de Senior Vice President chez <strong>Weber Shandwick<\/strong> (IPG), o\u00f9 il a introduit des concepts novateurs comme le Programmatic PR et pilot\u00e9 des projets digitaux internationaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jean-Vianney Philippe reprend la direction op\u00e9rationnelle de Media Marketing avec l\u2019accompagnement strat\u00e9gique de Gabriel Goldberg et Nicolas Debray.<\/p>\n","protected":false},"author":4,"featured_media":230686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[13240,22133,11793,9589,22135,10005,22136,9590,21926,9117,11177,22134,9340,1175,22132,10261],"class_list":["post-230688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-azerion-fr","tag-broadkat-fr","tag-damien-lemaire-fr","tag-fred-bouchar-fr","tag-gabriel-goldberg-fr","tag-griet-byl-fr","tag-jean-vianney-philippe-fr","tag-marcom-world-fr","tag-margaux-de-schryver-fr","tag-media-marketing-fr","tag-mr","tag-nicolas-debray-fr","tag-patrick-steinfort-fr","tag-serge-de-schryver","tag-virtuology-fr","tag-weber-shandwick-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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