{"id":229353,"date":"2024-12-12T10:42:05","date_gmt":"2024-12-12T09:42:05","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=229353"},"modified":"2024-12-13T15:03:04","modified_gmt":"2024-12-13T14:03:04","slug":"nouveau-partenariat-strategique-entre-guidooh-et-fline","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveau-partenariat-strategique-entre-guidooh-et-fline\/","title":{"rendered":"Nouveau partenariat strat\u00e9gique entre Guidooh et Fline"},"content":{"rendered":"<p><strong>Guidooh<\/strong> annonce un nouveau partenariat avec <strong>Fline<\/strong>, le cr\u00e9ateur de la <strong>Flinebox<\/strong>, la premi\u00e8re borne \u00e9thylotest interactive et connect\u00e9e.<\/p>\n<p>Fline introduit une innovation unique dans le paysage publicitaire : les Flinebox, des bornes \u00e9thylotests interactives d\u00e9ploy\u00e9es dans 125 bars et clubs en Belgique. Ces dispositifs vont bien au-del\u00e0 de leur fonction de pr\u00e9vention : ils offrent aux marques un nouveau canal m\u00e9dia strat\u00e9gique, au c\u0153ur des lieux festifs et directement connect\u00e9 \u00e0 un public cibl\u00e9, dans un environnement convivial et d\u00e9contract\u00e9.<\/p>\n<p>Gr\u00e2ce \u00e0 son \u00e9cran 24 pouces, la borne connect\u00e9e permet d&rsquo;offrir aux annonceurs une visibilit\u00e9 qualitative et garantie tout en continuant \u00e0 assurer son service initial : le contr\u00f4le de l&rsquo;alcool\u00e9mie \u00e0 l&rsquo;aide d&#8217;embouts \u00e0 usage unique int\u00e9gr\u00e9s \u00e0 la Flinebox.<\/p>\n<h3>Deux moments d\u2019affichage au service de la visibilit\u00e9 et de l\u2019impact<\/h3>\n<p>La Flinebox propose un mod\u00e8le publicitaire in\u00e9dit gr\u00e2ce \u00e0 son \u00e9cran digital :<\/p>\n<ul>\n<li>L\u2019affichage d\u2019\u00e9cran de veille diffuse en continu dans des lieux de passages des campagnes visibles par tous les clients, assurant une exposition maximale.<\/li>\n<li>L\u2019affichage utilis\u00e9 pendant le test capte l\u2019attention exclusive des utilisateurs, garantissant une connexion directe et m\u00e9morable avec le message publicitaire.<\/li>\n<\/ul>\n<p>Cette approche compl\u00e9mentaire multiplie la m\u00e9morisation des campagnes, tout en ancrant la marque dans une d\u00e9marche engageante et responsable. Elle permet de capturer l\u2019attention d\u2019un public jeune et actif.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"759\" class=\"size-full wp-image-229358 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Screenshot_15-1.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Screenshot_15-1.jpg 496w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Screenshot_15-1-121x185.jpg 121w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Screenshot_15-1-88x135.jpg 88w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/>\u00a9LouiseDeMaet<\/p>\n<h3>Le futur de la publicit\u00e9 responsable<\/h3>\n<p><strong>Adelin Jacques de Dixmude<\/strong>, co-fondateur de Fline : \u00ab <em>Le placement optimal en plein c\u0153ur des caf\u00e9s permet visibilit\u00e9 et une r\u00e9p\u00e9tition garanties aux messages. Dans un contexte o\u00f9 les consommateurs pl\u00e9biscitent les marques engag\u00e9es, les Flinebox offrent une solution unique pour allier efficacit\u00e9 publicitaire et impact soci\u00e9tal positif. <\/em>\u00bb<\/p>\n<p>En prenant part \u00e0 ce projet, Guidooh \u00e9tend son r\u00e9seau digital aux \u00e9tablissements horeca, avec l&rsquo;insertion de publicit\u00e9s sur 125 \u00e9crans d\u00e9j\u00e0 install\u00e9s par Fline. <em>\u00ab De cette fa\u00e7on, Guidooh confirme sa strat\u00e9gie de digitalisation indoor entam\u00e9e depuis quelques ann\u00e9es \u00bb<\/em>, explique <strong>Kristof Van Goethem<\/strong>, Managing Director de Guidooh.<\/p>\n<p>Actuellement, ce sont donc plus de 600 \u00e9crans digitaux qui sont g\u00e9r\u00e9s par Guidooh dans toute la Belgique, lui permettant d&rsquo;\u00eatre actif dans 5 contextes diff\u00e9rents et comp\u00e9titifs: les cin\u00e9mas (avec les r\u00e9seaux <strong>Face2Face Digital<\/strong>, <strong>Welcome <\/strong>et<strong> Foyer<\/strong>), les campus (<strong>Campus Digital<\/strong>), les clubs de fitness (<strong>Oxygen Digital<\/strong>), les a\u00e9roports (<strong>Face2Face Aero Digital<\/strong>) et d\u00e9sormais les \u00e9tablissements horeca (<strong>Fline Face2Face Digital<\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guidooh annonce un nouveau partenariat avec Fline, le cr\u00e9ateur de la Flinebox, la premi\u00e8re borne \u00e9thylotest interactive et connect\u00e9e.<\/p>\n","protected":false},"author":4,"featured_media":224803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[21991,7601,21992,21993,8124,12629],"class_list":["post-229353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-adelin-jacques-de-dixmude-fr","tag-dooh-digital-out-of-home-fr","tag-fline-fr","tag-flinebox-fr","tag-guidooh-fr","tag-kristof-van-goethem-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau partenariat strat\u00e9gique entre Guidooh et Fline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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