{"id":228926,"date":"2024-12-05T14:09:24","date_gmt":"2024-12-05T13:09:24","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=228926"},"modified":"2024-12-06T15:46:00","modified_gmt":"2024-12-06T14:46:00","slug":"faire-sonner-la-fierte-locale-la-sonnette-emblematique-de-foodbag","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/faire-sonner-la-fierte-locale-la-sonnette-emblematique-de-foodbag\/","title":{"rendered":"Faire sonner la fiert\u00e9 locale : La sonnette embl\u00e9matique de Foodbag"},"content":{"rendered":"<p><strong>Chaque semaine, Foodbag livre 15.000 box repas dans toute la Belgique, en mettant un point d\u2019honneur \u00e0 promouvoir une alimentation locale et \u00e9quilibr\u00e9e. <em>\u00ab Nous voulons aider les gens \u00e0 mieux manger, m\u00eame en semaine, quand le temps manque \u00bb<\/em>, explique Bram Elewaut, CMO de Foodbag. Forte de ses racines belges, la marque s\u2019engage pleinement pour la qualit\u00e9 et la proximit\u00e9.<\/strong><\/p>\n<p><strong>La fiert\u00e9 du local<\/strong><\/p>\n<p>Pour Foodbag, simplicit\u00e9 rime avec authenticit\u00e9. \u00c0 contre-courant des g\u00e9ants internationaux, la marque privil\u00e9gie les <strong>ingr\u00e9dients belges<\/strong>, soigneusement s\u00e9lectionn\u00e9s aupr\u00e8s de producteurs locaux. Si ses premi\u00e8res campagnes insistaient sur le confort et la praticit\u00e9, l\u2019accent est aujourd\u2019hui mis sur la fiert\u00e9 de cuisiner avec des produits locaux. <em>\u00ab Nous voulons que nos clients aient la satisfaction de pr\u00e9parer des plats avec des ingr\u00e9dients issus <strong>de leur r\u00e9gion<\/strong> \u00bb<\/em>, souligne Elewaut.<\/p>\n<p><strong>Une sonnette iconique pour marquer les esprits<\/strong><\/p>\n<p>Une sonnette \u00ab dingdong \u00bb toute simple, mais m\u00e9morable, est devenue l\u2019\u00e9l\u00e9ment central de la nouvelle campagne Foodbag. Imagin\u00e9e par <strong>le studio Sonhouse<\/strong>, cette sonnerie incarne la marque de fa\u00e7on subtile et distinctive. Courte et percutante, elle rythme les spots publicitaires et se transforme en un v\u00e9ritable rep\u00e8re sonore pour le public.<\/p>\n<p>\u00c9coutez la sonnette ici.<\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-228926-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Foodbag.mp3?_=1\" \/><a href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Foodbag.mp3\">https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/12\/Foodbag.mp3<\/a><\/audio>\n<p><strong><br \/>\nLa radio, au c\u0153ur de la strat\u00e9gie m\u00e9dia<\/strong><\/p>\n<p>Pour toucher au plus pr\u00e8s les consommateurs, Foodbag combine diff\u00e9rents canaux : TV, vid\u00e9os en ligne, r\u00e9seaux sociaux, SEO et radio. <em>\u00ab <strong>La radio joue un r\u00f4le cl\u00e9<\/strong> : elle nous offre une visibilit\u00e9 imm\u00e9diate et nous permet de rester accessibles \u00bb<\/em>, explique Elewaut. <em>\u00ab De nombreux clients nous d\u00e9couvrent d\u2019ailleurs gr\u00e2ce \u00e0 ce m\u00e9dia. \u00bb<\/em><\/p>\n<p><strong>Cr\u00e9er de l\u2019impact gr\u00e2ce \u00e0 la r\u00e9p\u00e9tition<\/strong><\/p>\n<p>Avec ses campagnes r\u00e9currentes, Foodbag mise sur une pr\u00e9sence continue. <em>\u00ab <strong>La radio est un m\u00e9dia accessible et efficace<\/strong>, mais pour maximiser son impact, il est essentiel de l\u2019int\u00e9grer dans une strat\u00e9gie \u00e0 long terme, avec des vagues r\u00e9p\u00e9t\u00e9es \u00bb<\/em>, conclut Elewaut.<\/p>\n<p><strong>Envie de profiter de la puissance de la radio ?<\/strong><\/p>\n<p><a href=\"https:\/\/www.var.be\/fr\/impact-de-la-radio-contact\">Contactez-nous pour en savoir plus.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[SPONSORED] Chaque semaine, Foodbag livre 15.000 box repas dans la Belgique, en mettant un point d\u2019honneur \u00e0 promouvoir une alimentation locale et \u00e9quilibr\u00e9e. \u00ab Nous voulons aider les gens \u00e0 mieux manger, m\u00eame en semaine \u00bb, explique Bram Elewaut.<\/p>\n","protected":false},"author":7,"featured_media":228924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,6705],"tags":[21931,9785,8860,13824,8510],"class_list":["post-228926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-sponsored-fr","tag-bram-elewaut-fr","tag-foodbag-fr","tag-radio-fr","tag-sonhouse-fr","tag-var-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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