{"id":226653,"date":"2024-10-18T11:33:08","date_gmt":"2024-10-18T09:33:08","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=226653"},"modified":"2024-10-18T12:59:17","modified_gmt":"2024-10-18T10:59:17","slug":"akqa-grande-gagnante-aux-iab-mixx-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/akqa-grande-gagnante-aux-iab-mixx-awards\/","title":{"rendered":"AKQA, grande gagnante aux IAB MIXX Awards"},"content":{"rendered":"<p>Avec pas moins de 16 troph\u00e9es et son titre de Digital Media Agency of the Year, <strong>AKQA<\/strong> sort grande gagnante des <strong>IAB MIXX Awards<\/strong> de cette ann\u00e9e. Au total, les quatre jurys ont d\u00e9cern\u00e9 50 prix dans 20 cat\u00e9gories. Rien d\u2019\u00e9tonnant \u00e0 cela, puisque les IAB MIXX Awards ont re\u00e7u pour cette \u00e9dition un nombre record de 177 dossiers.<\/p>\n<p>Pas moins de <em>17 Gold, 18 Silver et 15 Bronze Awards<\/em> ont \u00e9t\u00e9 d\u00e9cern\u00e9s lors de la remise des prix \u00e0 <strong>Tour &amp; Taxis<\/strong>. Mais tous les yeux \u00e9taient braqu\u00e9s sur le champion AQKA. L\u2019agence num\u00e9rique a rafl\u00e9 dix Gold Awards, quatre Silver Awards et deux Bronze Awards. Elle a notamment remport\u00e9 des Gold Awards dans les cat\u00e9gories <em>Brand Advertising Campaign<\/em> (pour Constructiv &#8211; Nous construisons demain), <em>Branded Content<\/em> (pour Veolia &#8211; Pulse of Nature) et <em>Influencer Marketing<\/em> (pour Proximus &#8211; TMF comeback). La coop\u00e9ration avec <strong>Veolia<\/strong> s\u2019est av\u00e9r\u00e9e particuli\u00e8rement fructueuse, puisqu\u2019elle lui a valu d\u2019obtenir \u00e9galement des Gold Awards dans les cat\u00e9gories <em>Sustainability Campaign<\/em>, <em>Effective Use of Data \/ Dashboarding et Digital OOH Advertising<\/em>.<\/p>\n<p>Mais la collaboration d\u2019AKQA avec <strong>Proximus<\/strong> s\u2019est aussi r\u00e9v\u00e9l\u00e9 payante, avec quatre Silver Awards dans les cat\u00e9gories <em>Brand Advertising Campaign<\/em> et <em>Branded Content<\/em> (pour Console Swap) et dans les cat\u00e9gories <em>Social Media<\/em> et <em>Video Advertising<\/em> (pour Techlab). Enfin, AKQA a remport\u00e9 deux Bronze Awards dans les cat\u00e9gories <em>Ecommerce<\/em> (pour Aperol &#8211; Spritz Fanshop) et <em>Branded Content<\/em> (pour Techlab). En guise de cerise sur le g\u00e2teau, AKQA a \u00e9t\u00e9 couronn\u00e9e <em>Digital Agency of the Year<\/em>.<\/p>\n<p>D\u2019autres agences sont reparties avec plusieurs r\u00e9compenses et m\u00e9ritent qu\u2019on les mentionne ici. <strong>AdSomeNoise<\/strong> et <strong>Space<\/strong> ont toutes deux d\u00e9croch\u00e9 trois troph\u00e9es.<\/p>\n<p>AdSomeNoise a remport\u00e9 un Gold Award dans la cat\u00e9gorie <em>Product Innovation<\/em> avec la campagne Flip the Wave: Push the Boundaries of Innovation with Samsung pour Samsung Belgium. L\u2019agence peut aussi se pr\u00e9valoir de deux Silver Awards, dans les cat\u00e9gories <em>Digital OOH Advertising<\/em> (pour Samsung Belgium &#8211; Flip the Wave: Samsung\u2019s Olympic Triumph) et <em>Virtual &amp; Augmented Reality \/ New Technos<\/em> (pour M Leuven &#8211; Triviale Vraegen).<\/p>\n<p>Space a quant \u00e0 elle ajout\u00e9 un Gold Award \u00e0 son palmar\u00e8s, et ce dans la cat\u00e9gorie <em>Native Advertising<\/em> (pour Spa \/ Spadel &#8211; SPA Fruit &#8211; #SlashTheFruits). Par ailleurs, l\u2019agence a remport\u00e9 deux Bronze Awards dans les cat\u00e9gories <em>Influencer Marketing<\/em> (pour Samsung &#8211; Out of Phone) et <em>Search Advertising<\/em> (pour Samsung &#8211; Samsung SEA Unpacked).<\/p>\n<p><strong>Mediabrands<\/strong>, <strong>Wavemaker<\/strong>, <strong>UM<\/strong>, <strong>EssenceMediacom<\/strong> et <strong>Semetis<\/strong> se sont vu d\u00e9cerner chacune 2 MIXX Awards.<\/p>\n<p><a href=\"https:\/\/www.marketing.be\/awards\/mixx-awards\">D\u00e9couvrez ici tous les gagnants des MIXX Awards.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec pas moins de 16 troph\u00e9es et son titre de Digital Media Agency of the Year, AKQA sort grande gagnante des IAB MIXX Awards de cette ann\u00e9e. Au total, les quatre jurys ont d\u00e9cern\u00e9 50 prix dans 20 cat\u00e9gories.<\/p>\n","protected":false},"author":4,"featured_media":226648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,7886],"tags":[12244,21420,19039,9192,103,9138,12056,7594,1843,21632,10216],"class_list":["post-226653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-ongedefinieerd-fr","tag-adsomenoise-fr","tag-akqa-brussels-fr","tag-essencemediacom-fr","tag-mixx-awards-fr","tag-mediabrands","tag-proximus-fr","tag-semetis-fr","tag-space-fr","tag-um-universal-media","tag-veolia-fr","tag-wavemaker-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AKQA, grande gagnante aux IAB MIXX Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/akqa-grande-gagnante-aux-iab-mixx-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AKQA, grande gagnante aux IAB MIXX Awards\" \/>\n<meta property=\"og:description\" content=\"Avec pas moins de 16 troph\u00e9es et son titre de Digital Media Agency of the Year, AKQA sort grande gagnante des IAB MIXX Awards de cette ann\u00e9e. 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