{"id":225781,"date":"2024-10-01T12:44:05","date_gmt":"2024-10-01T10:44:05","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=225781"},"modified":"2024-10-01T14:27:01","modified_gmt":"2024-10-01T12:27:01","slug":"nouveau-acco-offre-des-opportunites-uniques-pour-atteindre-les-etudiants","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveau-acco-offre-des-opportunites-uniques-pour-atteindre-les-etudiants\/","title":{"rendered":"Nouveau : Acco offre des opportunit\u00e9s uniques pour atteindre les \u00e9tudiants"},"content":{"rendered":"<p><strong>Evy Ceustermans<\/strong> (ex-Mindshare) a r\u00e9cemment \u00e9t\u00e9 nomm\u00e9e responsable marketing chez <strong>Acco<\/strong>.<\/p>\n<p><em>\u00ab\u00a0Nous proposons d\u00e9sormais des formats uniques pour atteindre les \u00e9tudiants par le biais de <strong>la publicit\u00e9 dans nos magasins<\/strong>. Nous disposons \u00e9galement d&rsquo;une vaste base de donn\u00e9es d&rsquo;\u00e9tudiants que nous pouvons atteindre par le biais de <strong>dedicated mails<\/strong>. Il existe de nombreuses options de ciblage, par domaine d&rsquo;\u00e9tudes, par r\u00e9gion. Tous les nouveaux \u00e9tudiants\/actionnaires re\u00e7oivent un totebag, ce qui constitue une forme d&rsquo;<strong>\u00e9chantillonnage<\/strong> tr\u00e8s cibl\u00e9e.\u00a0\u00bb<\/em><\/p>\n<p>Acco est une coop\u00e9rative universitaire qui compte 250.000 actionnaires et coll\u00e8gues Acco qui poss\u00e8dent r\u00e9ellement une part d&rsquo;Acco.<\/p>\n<p><em>\u00ab\u00a0Les \u00e9tudiants ach\u00e8tent une part et investissent imm\u00e9diatement en eux-m\u00eames et dans une \u00e9ducation plus d\u00e9mocratique. Car non seulement ils b\u00e9n\u00e9ficient de r\u00e9ductions \u00e0 vie dans toutes les boutiques (web) Acco, mais ils font \u00e9galement partie d&rsquo;un collectif puissant qui rend l&rsquo;apprentissage plus abordable pour tout le monde.\u00a0\u00bb<\/em><\/p>\n<p><em>\u00ab\u00a0Cette id\u00e9e d\u00e9mocratique est la raison de notre existence. Dans les ann\u00e9es 1950, un mouvement \u00e9tudiant de Louvain a vu le jour avec un fort engagement social. Il fait campagne pour la d\u00e9mocratisation de l&rsquo;enseignement sup\u00e9rieur en Belgique. L&rsquo;une de leurs principales initiatives pour rendre les \u00e9tudes sup\u00e9rieures moins ch\u00e8res consiste \u00e0 r\u00e9duire le co\u00fbt du mat\u00e9riel d&rsquo;\u00e9tude. Ces racines particuli\u00e8res expliquent pourquoi, aujourd&rsquo;hui encore, il est si important pour nous de cr\u00e9er des opportunit\u00e9s pour chaque \u00e9tudiant. En offrant des r\u00e9ductions, en concluant des partenariats et en organisant des promotions suppl\u00e9mentaires pour les \u00e9tudiants, nous restons d\u00e9termin\u00e9s \u00e0 offrir une exp\u00e9rience \u00e9tudiante abordable.\u00a0\u00bb<\/em><\/p>\n<p>Toutes les informations d\u00e9taill\u00e9es sont disponibles dans la base de donn\u00e9es MediaSpecs : <a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:medium\/7101)\">POS <\/a>et <a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:medium\/7102)\">dedicated mail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evy Ceustermans a r\u00e9cemment \u00e9t\u00e9 nomm\u00e9e responsable marketing chez Acco : \u00ab\u00a0Nous proposons d\u00e9sormais des formats uniques pour atteindre les \u00e9tudiants par le biais de la publicit\u00e9 dans nos librairies, courrier d\u00e9di\u00e9 et \u00e9chantillonnage.\u00a0\u00bb<\/p>\n","protected":false},"author":4,"featured_media":225793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[20637,21511,50,21512],"class_list":["post-225781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-acco-fr","tag-evy-ceustermans-fr","tag-out-of-home","tag-sampling-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau : Acco offre des opportunit\u00e9s uniques pour atteindre les \u00e9tudiants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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