{"id":225306,"date":"2024-09-19T14:26:29","date_gmt":"2024-09-19T12:26:29","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=225306"},"modified":"2024-09-20T09:31:50","modified_gmt":"2024-09-20T07:31:50","slug":"luba-lance-une-toute-nouvelle-serie-de-podcasts-cmo-voices","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/luba-lance-une-toute-nouvelle-serie-de-podcasts-cmo-voices\/","title":{"rendered":"L&rsquo;UBA lance la nouvelle s\u00e9rie de podcasts CMO voices"},"content":{"rendered":"<p>L&rsquo;<strong>UBA<\/strong> lance une nouvelle s\u00e9rie de podcasts intitul\u00e9e <a href=\"https:\/\/www.ubabelgium.be\/fr\/cmo-voices\"><strong>CMO voices<\/strong><\/a>, en collaboration avec <strong>Trustmedia<\/strong>. Le concept ? Des CMO innovants et inspirants prennent la parole.<\/p>\n<p>Avouons-le, qu&rsquo;est-ce qui enflamme plus l&rsquo;imagination que des personnes qui rendent les marques grandes ? Comment y parviennent-ils ? D&rsquo;o\u00f9 tirent-ils leur inspiration ? Qu&rsquo;est-ce qu&rsquo;ils jugent fondamental dans le monde du marketing ? Quelles campagnes de leurs concurrents auraient-ils aim\u00e9 avoir con\u00e7ues eux-m\u00eames ? Nous explorons les secrets derri\u00e8re les plus belles marques et ce qui les rend si sp\u00e9ciales.<\/p>\n<p><strong>Luc Suykens<\/strong>, CEO UBA : \u00ab <em>Un bon marketing repose sur le storytelling. C&rsquo;est \u00e0 nous, en tant que professionnels du marketing et de la communication, de faire rayonner la puissance de notre m\u00e9tier aupr\u00e8s de la communaut\u00e9 business au sens large. CMO voices offre une plateforme pour les histoires des top marketeurs. En diffusant leurs r\u00e9cits, nous esp\u00e9rons inspirer de nombreuses personnes et d\u00e9montrer la puissance du marketing dans la construction de marques durables. \u00bb<\/em><\/p>\n<p>Par mois, on lancera un podcast n\u00e9erlandais et fran\u00e7ais. Deux CMO marquants, <strong>Aude Mayence<\/strong> (VP Marketing &amp; Digital \u2013 <em>Delhaize Belgium<\/em>) et <strong>Ewoud Van Der Heyden<\/strong> (Marketing Director \u2013 <em>BMW Group Belux<\/em>), donnent le coup d\u2019envoi. Les podcasts seront disponibles sur le site de l\u2019UBA, <strong>De Tijd<\/strong> et<strong> L\u2019Echo<\/strong>, ainsi que sur les services de streaming <strong>Spotify<\/strong> et<strong> Apple Podcasts<\/strong>.<\/p>\n<p>UBA a choisi Trustmedia comme partenaire pour la r\u00e9alisation de cette s\u00e9rie. Trustmedia est devenue une v\u00e9ritable sp\u00e9cialiste des podcasts ces derni\u00e8res ann\u00e9es. Gr\u00e2ce \u00e0 leur expertise en production, ils sont le leader du march\u00e9 des podcasts qui s&rsquo;adressent aux d\u00e9cideurs et entrepreneurs.<\/p>\n<p><strong>Hans De Rore<\/strong>, CCO Mediafin : \u00ab <em>Avec le lancement de CMO voices, nous plongeons dans les secrets des plus belles marques et nous r\u00e9v\u00e9lons ce qui motive les marketeurs de ces marques. Les podcasts sont le medium id\u00e9al pour raconter ces histoires en profondeur. Nous sommes heureux d&rsquo;\u00eatre le partenaire d&rsquo;UBA pour la r\u00e9alisation de CMO voices. Avec nos dailies De 7 et Le Brief de De Tijd et L\u2019Echo, nous avons un moteur tr\u00e8s puissant pour g\u00e9n\u00e9rer de la port\u00e9e sur les podcasts natifs que nous concevons et produisons pour nos partenaires commerciaux. Nous mettons volontiers notre expertise en podcasts \u00e0 disposition pour faire de cette initiative UBA une r\u00e9f\u00e9rence sur le march\u00e9<\/em>. \u00bb<\/p>\n<h3>CMO voices community \u2013 le rendez-vous des marketing decisison makers<\/h3>\n<p>En plus de la s\u00e9rie de podcasts, l\u2019UBA a \u00e9galement lanc\u00e9 plus t\u00f4t cette ann\u00e9e la CMO voices Community, une communaut\u00e9 exclusive sur invitation sp\u00e9cifiquement pour les membres marques de l&rsquo;UBA. L\u2019UBA rassemble des CMO pour discuter, apprendre les uns des autres, se remettre en question et s&rsquo;inspirer mutuellement. Les CMO y rencontrent leurs pairs lors de plusieurs \u00e9v\u00e9nements organis\u00e9s tout au long de l&rsquo;ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;UBA lance une nouvelle s\u00e9rie de podcasts intitul\u00e9e CMO voices, en collaboration avec Trustmedia. Le concept ? Des CMO innovants et inspirants prennent la parole.<\/p>\n","protected":false},"author":4,"featured_media":225304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[11135,21439,21440,9827,11611,8311,14656],"class_list":["post-225306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-aude-mayence-fr","tag-cmo-voices-fr","tag-ewoud-van-der-heyden-fr","tag-luc-suykens-fr","tag-podcast-fr","tag-trustmedia-fr","tag-uba-united-brands-association-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;UBA lance la nouvelle s\u00e9rie de podcasts CMO voices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/luba-lance-une-toute-nouvelle-serie-de-podcasts-cmo-voices\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;UBA lance la nouvelle s\u00e9rie de podcasts CMO voices\" \/>\n<meta property=\"og:description\" content=\"L&#039;UBA lance une nouvelle s\u00e9rie de podcasts intitul\u00e9e CMO voices, en collaboration avec Trustmedia. 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