{"id":224650,"date":"2024-09-08T20:13:11","date_gmt":"2024-09-08T18:13:11","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=224650"},"modified":"2024-09-09T10:08:15","modified_gmt":"2024-09-09T08:08:15","slug":"le-budget-media-multi-billion-dollar-damazon-en-europe-revient-a-groupm-wpp","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-budget-media-multi-billion-dollar-damazon-en-europe-revient-a-groupm-wpp\/","title":{"rendered":"Le budget m\u00e9dia \u00ab Multi-Billion Dollar \u00bb d&rsquo;Amazon revient en Europe \u00e0 GroupM (WPP)"},"content":{"rendered":"<p><span class=\"HwtZe\" lang=\"fr\"><span class=\"jCAhz\"><span class=\"ryNqvb\">Le pitch m\u00e9dia pour l&rsquo;activit\u00e9 grand public d&rsquo;Amazon, lanc\u00e9 \u00e0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, a eu trois gagnants : OMG pour les Am\u00e9riques et GroupM pour la r\u00e9gion EMEA et APAC, ainsi que l&rsquo;agence mondiale sortante Initiative (IPG Mediabrands).<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">En Belgique, ce budget m\u00e9dia sera g\u00e9r\u00e9 par GroupM. <\/span><\/span><\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"fr\"><span class=\"jCAhz\"><span class=\"ryNqvb\">Amazon est l&rsquo;un des plus grands annonceurs internationaux, avec un budget annuel de plus de 20 milliards de dollars, dont 14 milliards de dollars hors des \u00c9tats-Unis. <\/span><\/span><\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"fr\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">IPG reste le partenaire m\u00e9dia mondial d&rsquo;Amazon pour Amazon Web Services, Amazon Business et Amazon Ads.<br \/>\n<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pitch m\u00e9dia concernant les activit\u00e9s grand public d&rsquo;Amazon compte trois gagnants : OMG pour les Am\u00e9riques et GroupM pour la r\u00e9gion EMEA et APAC. En Belgique, ce budget m\u00e9dia sera g\u00e9r\u00e9 par GroupM.<\/p>\n","protected":false},"author":4,"featured_media":216447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[9479,8227,7139,8231],"class_list":["post-224650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-amazon-fr","tag-groupm-fr","tag-pitch-fr","tag-wpp-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le budget m\u00e9dia \u00ab Multi-Billion Dollar \u00bb d&#039;Amazon revient en Europe \u00e0 GroupM (WPP)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-budget-media-multi-billion-dollar-damazon-en-europe-revient-a-groupm-wpp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le budget m\u00e9dia \u00ab Multi-Billion Dollar \u00bb d&#039;Amazon revient en Europe \u00e0 GroupM (WPP)\" \/>\n<meta property=\"og:description\" content=\"Le pitch m\u00e9dia concernant les activit\u00e9s grand public d&#039;Amazon compte trois gagnants : OMG pour les Am\u00e9riques et GroupM pour la r\u00e9gion EMEA et APAC. 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