{"id":224593,"date":"2024-09-06T14:41:54","date_gmt":"2024-09-06T12:41:54","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=224593"},"modified":"2024-09-06T16:23:09","modified_gmt":"2024-09-06T14:23:09","slug":"nouveau-chez-bpost-une-offre-paid-media-dans-les-bureaux-de-poste","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveau-chez-bpost-une-offre-paid-media-dans-les-bureaux-de-poste\/","title":{"rendered":"Nouveau chez bpost : une offre paid media dans les bureaux de poste"},"content":{"rendered":"<p><strong>bpost, qui peut compter sur un large r\u00e9seau de bureaux de poste, toujours proche des citoyennes et des citoyens, lance une nouvelle offre paid media permettant aux annonceurs priv\u00e9s et publics de diffuser leurs messages via des \u00e9crans digitaux strat\u00e9giquement plac\u00e9s pr\u00e8s des guichets. Ce nouveau canal de communication propose des spots de 15 secondes sans support sonore dans une boucle de 2 minutes, avec des options de ciblage g\u00e9ographique.<\/strong><\/p>\n<p>91% de la population belge vit \u00e0 moins de 5 km d\u2019un bureau de poste. En effet, bpost a au moins un bureau de poste dans chacune des 581 communes. Les diff\u00e9rents services postaux, bancaires et de distribution de paquets drainent plus de 32.000.000 de contacts par an dans le r\u00e9seau national.<\/p>\n<p>Plus de 430 bureaux de poste sont \u00e9quip\u00e9s d&rsquo;\u00e9crans digitaux qui diffusent actuellement des informations sur les produits et services de bpost et de ses partenaires exclusifs. D\u00e9sormais, ce canal de communication est \u00e9galement ouvert aux annonceurs cherchant \u00e0 toucher un large public de mani\u00e8re locale et cibl\u00e9e. Les spots publicitaires de 15 secondes sont diffus\u00e9s dans une boucle de 2 minutes tout au long des heures d\u2019ouverture des bureaux (y compris le samedi matin pour plus de 80% des bureaux).<\/p>\n<p>Le digital signage de bpost permet aussi de r\u00e9aliser des campagnes plus cibl\u00e9es par r\u00e9gion, province ou commune. En compl\u00e9ment du message vid\u00e9o, bpost propose de renforcer la campagne avec des displays de d\u00e9pliants aux comptoirs des guichets, dispos\u00e9s tous les deux guichets pour une p\u00e9riode de 15 jours, \u00e9galement avec des options de ciblage g\u00e9ographique.<\/p>\n<p><a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:medium\/7074)\"><span class=\"HwtZe\" lang=\"fr\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Les annonceurs trouveront toutes les informations n\u00e9cessaires dans la base de donn\u00e9es MediaSpecs.<\/span><\/span><\/span><\/a><\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.uc.assets.prezly.com\/d238e931-28c9-47cb-98d1-3264a49a7e03\/-\/resize\/1108x\/-\/quality\/best\/-\/format\/auto\/\" alt=\"https:\/\/cdn.uc.assets.prezly.com\/d238e931-28c9-47cb-98d1-3264a49a7e03\/-\/resize\/1108x\/-\/quality\/best\/-\/format\/auto\/\" \/>\n","protected":false},"excerpt":{"rendered":"<p>bpost lance une offre paid media permettant aux annonceurs priv\u00e9s et publics de diffuser leurs messages via des \u00e9crans digitaux strat\u00e9giquement plac\u00e9s pr\u00e8s des guichets.<\/p>\n","protected":false},"author":7,"featured_media":216411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[8520,7601,50],"class_list":["post-224593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-bpost-fr","tag-dooh-digital-out-of-home-fr","tag-out-of-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau chez bpost : une offre paid media dans les 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