{"id":223878,"date":"2024-08-24T23:59:50","date_gmt":"2024-08-24T21:59:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=223878"},"modified":"2024-09-03T12:46:34","modified_gmt":"2024-09-03T10:46:34","slug":"produpress-advertising-signe-avec-proxistore-pour-renforcer-son-offre-de-publicite-ciblee","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/produpress-advertising-signe-avec-proxistore-pour-renforcer-son-offre-de-publicite-ciblee\/","title":{"rendered":"Produpress Advertising signe avec Proxistore pour renforcer son offre de publicit\u00e9 cibl\u00e9e"},"content":{"rendered":"<p><strong>Proxistore, adtech dans le domaine de la publicit\u00e9 cibl\u00e9e par g\u00e9olocalisation et data, annonce un partenariat strat\u00e9gique avec Produpress Advertising, r\u00e9gie publicitaire de sites et magazines automobiles (tels que Le Moniteur Automobile, AutoGids, AutoScout24, GP-Inside et Carbu), pour int\u00e9grer ses solutions publicitaires cibl\u00e9es dans les catalogues de la r\u00e9gie belge.<\/strong><\/p>\n<p><strong>Proxistore<\/strong>, forte de son brevet de g\u00e9olocalisation et ses data affinitaires, intentionnistes et comportementales, permet aux annonceurs de <strong>Produpress<\/strong> <strong>Advertising<\/strong> de cibler pr\u00e9cis\u00e9ment leurs campagnes publicitaires locales sur les sites de la r\u00e9gie, renfor\u00e7ant ainsi leur port\u00e9e locale et leur efficacit\u00e9 drive-to-store.<\/p>\n<h3><strong>Une collaboration b\u00e9n\u00e9fique pour les deux parties<\/strong><\/h3>\n<p><strong>Marc Hootel\u00e9<\/strong>, COO de Produpress : \u00ab <em>\u00c0 la rentr\u00e9e, nous lan\u00e7ons un nouveau produit sp\u00e9cialement con\u00e7u pour les concessionnaires, int\u00e9grant la production de contenu, des solutions print et du m\u00e9dia local. Cette collaboration avec Proxistore enrichira notre offre en permettant un ciblage publicitaire encore plus pr\u00e9cis et efficace, garantissant ainsi un meilleur ROI pour nos clients.<\/em> \u00bb<\/p>\n<p><strong>Bruno Van Boucq<\/strong>, fondateur et CEO de Proxistore : \u00ab <em>Notre expertise en publicit\u00e9 g\u00e9olocalis\u00e9e compl\u00e9tera parfaitement les solutions d\u00e9j\u00e0 propos\u00e9es par la r\u00e9gie, offrant \u00e0 leurs clients des possibilit\u00e9s accrues pour atteindre leurs audiences locales efficacement.<\/em> \u00bb<\/p>\n<h3><strong>Des avantages concrets pour les annonceurs<\/strong><\/h3>\n<p>Ce partenariat permettra aux annonceurs de b\u00e9n\u00e9ficier des avantages suivants :<\/p>\n<ul>\n<li>Port\u00e9e \u00e9tendue : En diffusant leurs publicit\u00e9s sur les sites internet de la r\u00e9gie Produpress, les annonceurs touchent une audience massive, de qualit\u00e9 et sp\u00e9cialis\u00e9e dans le contenu automobile.<\/li>\n<li>Ciblage pr\u00e9cis : Gr\u00e2ce aux technologies de ciblage avanc\u00e9es de Proxistore, les annonceurs peuvent atteindre au sein de l\u2019audience de la r\u00e9gie, une cible locale extr\u00eamement pr\u00e9cise.<\/li>\n<li>Optimisation des campagnes : Les donn\u00e9es de haute qualit\u00e9 fournies par Proxistore et son service Customer Success permettent d&rsquo;optimiser les campagnes publicitaires pour un meilleur retour sur investissement.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Proxistore annonce un partenariat strat\u00e9gique avec Produpress Advertising pour int\u00e9grer ses solutions publicitaires cibl\u00e9es dans les catalogues de la r\u00e9gie belge.<\/p>\n","protected":false},"author":25,"featured_media":223879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[21311,21310,9069,20363],"class_list":["post-223878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bruno-van-boucq-fr","tag-marc-hootele","tag-produpress-fr","tag-proxistore-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produpress Advertising signe avec Proxistore pour renforcer son offre de publicit\u00e9 cibl\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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