{"id":223434,"date":"2024-08-02T10:01:15","date_gmt":"2024-08-02T08:01:15","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=223434"},"modified":"2024-08-02T11:12:20","modified_gmt":"2024-08-02T09:12:20","slug":"altice-vend-teads-a-outbrain-pour-1-milliard-de-dollars","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/altice-vend-teads-a-outbrain-pour-1-milliard-de-dollars\/","title":{"rendered":"Altice vend Teads \u00e0 Outbrain pour 1 milliard de dollars"},"content":{"rendered":"<p><strong>Le groupe fran\u00e7ais Altice a vendu Teads \u00e0 Outbrain pour environ 1 milliard de dollars.<\/strong><\/p>\n<p><strong>Outbrain<\/strong>, sp\u00e9cialis\u00e9e dans les liens sponsoris\u00e9s, d\u00e9boursera 725 millions de dollars en esp\u00e8ces, 25 millions en paiement diff\u00e9r\u00e9, et \u00e9mettra 35 millions d\u2019actions \u00e9valu\u00e9es \u00e0 169 millions de dollars pour cette acquisition.<\/p>\n<p><strong>Altice<\/strong>\u00a0avait acquis\u00a0<strong>Teads<\/strong>\u00a0en 2017 pour 305 millions de dollars. Cette vente s\u2019inscrit dans la strat\u00e9gie de d\u00e9sendettement de la maison m\u00e8re de\u00a0<strong>SFR<\/strong>.<\/p>\n<p>Outbrain\u00a0a annonc\u00e9 que l\u2019op\u00e9ration, approuv\u00e9e par les conseils d\u2019administration des deux soci\u00e9t\u00e9s, sera finalis\u00e9e au premier trimestre 2025.<\/p>\n<p><strong>David Kostman<\/strong>, PDG d\u2019Outbrain, deviendra PDG de la nouvelle entit\u00e9 issue de la fusion.<\/p>\n<p>La fusion cr\u00e9era l\u2019une des plus grandes plateformes de publicit\u00e9 num\u00e9rique, combinant les atouts de la vid\u00e9o et du branding de Teads avec la performance d\u2019Outbrain.<\/p>\n<p>Cette entit\u00e9 combin\u00e9e couvrira plus de 50 march\u00e9s et atteindra plus de 2 milliards de consommateurs par mois.<\/p>\n<p>Les synergies devraient g\u00e9n\u00e9rer entre 50 et 60 millions de dollars d\u2019EBITDA ajust\u00e9 par an, renfor\u00e7ant ainsi la position des deux entreprises dans le secteur de la publicit\u00e9 digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe fran\u00e7ais Altice avait acquis Teads en 2017 pour 305 millions de dollars. Cette vente s\u2019inscrit dans la strat\u00e9gie de d\u00e9sendettement de la maison m\u00e8re de SFR.<\/p>\n","protected":false},"author":4,"featured_media":223436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[16],"tags":[21028,11775,11778,21029,13954],"class_list":["post-223434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-altice","tag-david-kostman-fr","tag-outbrain-fr","tag-sfr","tag-teads-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Altice vend Teads \u00e0 Outbrain pour 1 milliard de dollars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/altice-vend-teads-a-outbrain-pour-1-milliard-de-dollars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altice vend Teads \u00e0 Outbrain pour 1 milliard de dollars\" \/>\n<meta property=\"og:description\" content=\"Le groupe fran\u00e7ais Altice avait acquis Teads en 2017 pour 305 millions de dollars. 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