{"id":222285,"date":"2024-06-25T16:20:12","date_gmt":"2024-06-25T14:20:12","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=222285"},"modified":"2024-06-25T16:20:12","modified_gmt":"2024-06-25T14:20:12","slug":"clear-channel-renforce-son-offre-programmatique-dooh-avec-lintegration-du-ssp-vistar-media","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-renforce-son-offre-programmatique-dooh-avec-lintegration-du-ssp-vistar-media\/","title":{"rendered":"Clear Channel renforce son offre programmatique DOOH avec l\u2019int\u00e9gration du SSP Vistar Media"},"content":{"rendered":"<p><strong>Clear Channel annonce un partenariat strat\u00e9gique avec Vistar Media, visant \u00e0 enrichir le d\u00e9ploiement de son outil programmatique multi-SSP LaunchPAD. L\u2019objectif ? Faciliter de nouvelles connexions \u00e0 son inventaire DOOH pour atteindre une audience toujours plus large.<\/strong><\/p>\n<p>Ce partenariat marque une nouvelle \u00e9tape dans le d\u00e9veloppement programmatique digital out-of-home (pDOOH) de Clear Channel. Dans un effort continu pour enrichir son offre programmatique et la rendre toujours plus accessible, la r\u00e9gie a int\u00e9gr\u00e9 le SSP de Vistar Media \u00e0 son outil multi-SSP LaunchPAD.<\/p>\n<p>Les annonceurs belges et internationaux, les agences et les plateformes omnichannel acc\u00e8dent aux capacit\u00e9s programmatiques avanc\u00e9es pour planifier, activer et mesurer des campagnes cibl\u00e9es sur plus de 1.000 \u00e9crans digitaux \u00e0 travers le pays, notamment en gares et en rue, et sur plus de 12.000 \u00e9crans \u00e0 l\u2019\u00e9chelle europ\u00e9enne.<\/p>\n<p>Ce syst\u00e8me garantit une connexion rapide, facile et fiable \u00e0 l\u2019inventaire DOOH, offrant une flexibilit\u00e9 in\u00e9gal\u00e9e pour atteindre diverses audiences.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"320\" class=\"size-full wp-image-222281 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/06\/clear-channel-dooh.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/06\/clear-channel-dooh.jpg 609w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/06\/clear-channel-dooh-185x97.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/06\/clear-channel-dooh-88x46.jpg 88w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Dans un effort continu pour enrichir son offre programmatique et la rendre toujours plus accessible, Clear Channel a int\u00e9gr\u00e9 le SSP de Vistar Media \u00e0 son outil multi-SSP LaunchPAD.<\/p>\n","protected":false},"author":7,"featured_media":222278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[7999,17739,19293,20729],"class_list":["post-222285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-clear-channel-belgium-fr","tag-launchpad-fr","tag-pdooh","tag-vistar-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clear Channel renforce son offre programmatique DOOH avec l\u2019int\u00e9gration du SSP Vistar Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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