{"id":221695,"date":"2024-06-10T14:18:42","date_gmt":"2024-06-10T12:18:42","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=221695"},"modified":"2024-07-18T14:01:18","modified_gmt":"2024-07-18T12:01:18","slug":"via-lance-le-soniq-sweet-spot-pour-remplacer-les-soniq-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/via-lance-le-soniq-sweet-spot-pour-remplacer-les-soniq-awards\/","title":{"rendered":"VIA lance le Soniq Sweet Spot pour remplacer les Soniq Awards"},"content":{"rendered":"<p><strong>Le Soniq Sweet Spot r\u00e9compense chaque trimestre un nouveau spot radio qui allie originalit\u00e9, cr\u00e9ativit\u00e9, valeur de production et clart\u00e9. <\/strong><\/p>\n<p><strong>Apr\u00e8s 5 ans de Soniq Awards, VIA choisit pour un format diff\u00e9rent pour mettre la publicit\u00e9 audio \u00e0 l&rsquo;honneur.<\/strong><\/p>\n<p>La publicit\u00e9 audio est un m\u00e9tier \u00e0 part enti\u00e8re et c\u2019est un grand d\u00e9fi de construire des territoires auditifs tout en \u00e9tant cr\u00e9atif et frais. Avec la nouvelle interpr\u00e9tation de Soniq, VIA veut rechercher des cr\u00e9ations qui peuvent \u00eatre un exemple et une source d\u2019inspiration pour d\u2019autres cr\u00e9ateurs audio. Dans cette optique, VIA souhaite attribuer un spot trimestriel dans chaque zone linguistique qui se distingue et m\u00e9rite d\u2019\u00eatre mis en avant.<\/p>\n<p>Chaque mois, une moyenne de 390 nouvelles cr\u00e9ations (FR+NL) sont r\u00e9alis\u00e9es et diffus\u00e9es \u00e0 la radio. Il peut s\u2019agir de nouvelles campagnes (souvent avec diff\u00e9rentes versions de spots) ou de campagnes existantes avec une version renouvel\u00e9e d\u2019un spot.<\/p>\n<p>Les deux zones linguistiques sont jug\u00e9es s\u00e9par\u00e9ment. Il est donc possible qu\u2019une m\u00eame campagne soit r\u00e9compens\u00e9e dans les deux langues nationales, mais il peut \u00e9galement s\u2019agir de deux annonceurs\/campagnes diff\u00e9rents.<\/p>\n<p>Le jury est compos\u00e9 de cr\u00e9atifs, de professionnels des maisons de production et de journalistes.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"transparent aligncenter\" src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/06\/sweetspot-1.png\" alt=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/06\/sweetspot-1.png\" width=\"269\" height=\"262\" \/>\n<p><strong>Processus de s\u00e9lection<\/strong><\/p>\n<ul>\n<li>VIA fait la s\u00e9lection dans Addwizz de Nielsen.<\/li>\n<li>Une premi\u00e8re pr\u00e9s\u00e9lection est effectu\u00e9e en r\u00e9duisant la r\u00e9colte \u00e0 25 spots NL et 25 spots FR.<\/li>\n<li>Cette longue liste est soumise au vote des membres de VIA qui s\u2019occupent de l\u2019audio (DPG Media, Var et RMB). Ce vote r\u00e9duit la longue liste \u00e0 une liste restreinte de 10 NL et 10 FR.<\/li>\n<li>Le jury principal d\u00e9termine le gagnant final en votant sur une plateforme sp\u00e9cialement d\u00e9velopp\u00e9e \u00e0 cet effet.<\/li>\n<\/ul>\n<p><strong>Conditions<\/strong><\/p>\n<ul>\n<li>Seuls les nouveaux spots ou versions de spots seront s\u00e9lectionn\u00e9s. Pour ce faire, on utilise le filtre \u00ab new to the market \u00bb dans Addwizz de Nielsen.<\/li>\n<li>La longueur du spot doit \u00eatre d\u2019au moins 15 secondes.<\/li>\n<li>Les secteurs des m\u00e9dias, manifestations, manifestations associ\u00e9 et de l\u2019\u00e9dition sont exclus.<\/li>\n<li>La cr\u00e9ation doit avoir \u00e9t\u00e9 pr\u00e9sente au cours de la p\u00e9riode sur au moins 2 radios nationales avec au moins 20 spots. Ce crit\u00e8re s\u2019applique s\u00e9par\u00e9ment au Nord et au Sud.<\/li>\n<\/ul>\n<p><strong>Membres du jury<\/strong><\/p>\n<ul>\n<li>Pierre-Etienne Bonnet (Radio Director \/ Podcast Producer, Sonhouse)<\/li>\n<li>Debby De Ridder (Creative Content Director, Happiness)<\/li>\n<li>Toon Jansegers (Audio Music Producer \/ Audio Director, Raygun)<\/li>\n<li>Wesley Kuystermans (Creative Director, LDV United)<\/li>\n<li>Alison Luca (Project Manager, Lezarts Urbains)<\/li>\n<li>Arnaud Pitz (Creative Director, Egghunter)<\/li>\n<li>Benoit Pirson (Manager, Bleu Nuit)<\/li>\n<li>Leen Renders (R\u00e9alisatrice, Geluidshuis)<\/li>\n<li>Merouane Saadi (Music &amp; Podcast Advertising Lead Europe, Nextbroadcast)<\/li>\n<li>R\u00e9gine Smetz (Copywriter, TBWA)<\/li>\n<li>Paul Wauters (Chief Creative Officer, Accenture Song)<\/li>\n<li>Griet Byl (Editor in Chief, MM)<\/li>\n<li>Damien Lemaire (Chief Editor, MM)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le Soniq Sweet Spot r\u00e9compense chaque trimestre un nouveau spot radio qui allie originalit\u00e9, cr\u00e9ativit\u00e9, valeur de production et clart\u00e9. Apr\u00e8s 5 ans de Soniq Awards, VIA choisit pour un format diff\u00e9rent pour mettre la publicit\u00e9 audio \u00e0 l&rsquo;honneur.<\/p>\n","protected":false},"author":7,"featured_media":221693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[13288,20685,12790],"class_list":["post-221695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-soniq-awards-fr","tag-soniq-sweet-spot-fr","tag-via-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIA lance le Soniq Sweet Spot pour remplacer les Soniq Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/via-lance-le-soniq-sweet-spot-pour-remplacer-les-soniq-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIA lance le Soniq Sweet Spot pour remplacer les Soniq Awards\" \/>\n<meta property=\"og:description\" content=\"Le Soniq Sweet Spot r\u00e9compense chaque trimestre un nouveau spot radio qui allie originalit\u00e9, cr\u00e9ativit\u00e9, valeur de production et clart\u00e9. 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