{"id":221353,"date":"2024-06-10T01:02:44","date_gmt":"2024-06-09T23:02:44","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=221353"},"modified":"2024-06-10T10:02:51","modified_gmt":"2024-06-10T08:02:51","slug":"roularta-advertising-aux-amma-one-team-one-family-one-planet","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/roularta-advertising-aux-amma-one-team-one-family-one-planet\/","title":{"rendered":"Roularta Advertising aux AMMA : One Team, One Family, One Planet"},"content":{"rendered":"

Quels \u00e9taient les d\u00e9fis et les points forts de vos dossiers AMMA ?<\/strong><\/p>\n

En 2023, Roularta Advertising a concentr\u00e9 ses efforts sur quatre piliers principaux : Luxe, News & Business, Women et Health. Nous avons suivi une approche syst\u00e9matique avec des enqu\u00eates \u00e0 grande \u00e9chelle, des packages cross-m\u00e9dias, des masterclasses internes, des whitepapers et une communication cibl\u00e9e vers tous les publics. Cette m\u00e9thodologie a renforc\u00e9 notre expertise et notre leadership dans ces segments, offrant aux annonceurs et aux agences des opportunit\u00e9s cibl\u00e9es pour transmettre leur message efficacement.<\/p>\n

Notre engagement envers nos parties prenantes a \u00e9t\u00e9 crucial. Nous avons organis\u00e9 des s\u00e9minaires autour de nos quatre piliers, o\u00f9 nous avons partag\u00e9 des insights pr\u00e9cieux et form\u00e9 notre \u00e9quipe commerciale \u00e0 les utiliser. Cette approche personnelle et approfondie refl\u00e8te notre slogan \u00ab\u00a0We make it personal\u00a0\u00bb.<\/p>\n

Les points forts de nos dossiers AMMA sont l’approche strat\u00e9gique des piliers principaux, un engagement fort des parties prenantes, nos initiatives durables comme l\u2019enveloppement en papier et notre focus sur les innovations digitales.<\/p>\n

Pensez-vous qu’un AMMA vous aidera dans votre business futur ?<\/strong><\/p>\n

Absolument. L\u2019organisation des AMMA offre une plateforme unique pour rendre visibles nos r\u00e9alisations et nos solutions publicitaires aupr\u00e8s de nos parties prenantes. Cela accro\u00eet notre visibilit\u00e9 au sein de la communaut\u00e9 UMA et nous aide \u00e0 \u00e9tablir des connexions avec de nouveaux professionnels de la communication gr\u00e2ce \u00e0 des initiatives pr\u00e9cieuses comme la comp\u00e9tition YMCA, o\u00f9 des jeunes \u00e9quipes d\u00e9couvrent nos solutions publicitaires.<\/p>\n

\u00c0 qui d\u00e9dicacez-vous ces prix ?<\/strong><\/p>\n

Nous d\u00e9dions ces AMMAs \u00e0 nos clients. Nos deux prix d’argent (dans les cat\u00e9gories \u00ab\u00a0Media Saleshouse of the Year – Challengers\u00a0\u00bb et \u00ab\u00a0Media Sustainability Award\u00a0\u00bb) sont pour nous une reconnaissance du jury, compos\u00e9 d’experts des annonceurs, des agences m\u00e9dias et de nos concurrents.<\/p>\n

Un AMMA est pour nous une cons\u00e9cration de tous les contacts et interactions pr\u00e9cieux que nous avons avec nos clients. Les troph\u00e9es occuperont une place de choix dans notre espace de travail, o\u00f9 ils serviront d’inspiration quotidienne pour notre \u00e9quipe \u00e0 toujours viser l’am\u00e9lioration, en collaboration avec et pour nos clients.<\/p>\n

Bien entendu, nous voulons \u00e9galement d\u00e9dier ces prix \u00e0 toute notre \u00e9quipe. Nos succ\u00e8s en mati\u00e8re de durabilit\u00e9 et d’initiatives strat\u00e9giques seraient impossibles sans l’engagement de tous les coll\u00e8gues de Roularta Advertising et de Roularta Media Group. Notre slogan r\u00e9sume parfaitement cela : \u00ab\u00a0One Team, One Family, One Planet\u00a0\u00bb.<\/p>\n\"\"\n\"\"\n","protected":false},"excerpt":{"rendered":"

[Sponsored] \u00ab\u00a0Les points forts de nos dossiers AMMA sont l’approche strat\u00e9gique des piliers principaux, un engagement fort des parties prenantes, nos initiatives durables comme l\u2019enveloppement en papier et notre focus sur les innovations digitales.\u00a0\u00bb<\/p>\n","protected":false},"author":7,"featured_media":212970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,7886],"tags":[8489,54,43],"class_list":["post-221353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-ongedefinieerd-fr","tag-amma-awards-fr","tag-roularta-advertising-fr","tag-roularta-media-group"],"acf":[],"yoast_head":"\nRoularta Advertising aux AMMA : One Team, One 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