{"id":220652,"date":"2024-05-08T15:46:38","date_gmt":"2024-05-08T13:46:38","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=220652"},"modified":"2024-05-08T18:04:57","modified_gmt":"2024-05-08T16:04:57","slug":"la-place-dauvio-renforcee-au-sein-de-loffre-video-en-ligne-de-rmb","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/la-place-dauvio-renforcee-au-sein-de-loffre-video-en-ligne-de-rmb\/","title":{"rendered":"La place d’Auvio renforc\u00e9e au sein de l\u2019offre vid\u00e9o en ligne de RMB"},"content":{"rendered":"

Le r\u00f4le d\u2019Auvio devient plus central au sein de l\u2019offre vid\u00e9o en ligne de RMB.<\/p>\n

Le mode de r\u00e9servation de la plateforme BVOD change : Auvio est toujours propos\u00e9 en IO, non plus en \u00ab\u202fsite sp\u00e9cifique\u202f\u00bb, mais exclusivement au sein du RON RMB.<\/p>\n

Ce changement dans le mode d\u2019acc\u00e8s \u00e0 la plateforme s\u2019accompagne d\u2019une bonne nouvelle\u202f: le prix du RON RMB, ainsi qu\u2019Auvio, diminue de 37% passant \u00e0 26\u20ac CPM.<\/p>\n

Par ailleurs, Auvio reste individuellement accessible en programmatique. Avec, comme cons\u00e9quence de l\u2019am\u00e9nagement en IO, un inventaire plus important.<\/p>\n

En bref, quelques am\u00e9nagements qui promettent des effets positifs, parmi un \u2018completion rate\u2019 et une \u2018viewability\u2019 boost\u00e9s en RON, ainsi qu\u2019une optimisation facilit\u00e9e en programmatique.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

RMB apporte quelques am\u00e9nagements \u00e0 Auvio qui promettent des effets positifs, parmi un \u2018completion rate\u2019 et une \u2018viewability\u2019 boost\u00e9s en RON, ainsi qu\u2019une optimisation facilit\u00e9e en programmatique.<\/p>\n","protected":false},"author":7,"featured_media":151642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[10031,7831,8507],"class_list":["post-220652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-auvio-fr","tag-rmb-fr","tag-rtbf-fr"],"acf":[],"yoast_head":"\nLa place d'Auvio renforc\u00e9e au sein de l\u2019offre vid\u00e9o en ligne de RMB<\/title>\n<meta name=\"robots\" content=\"index, follow, 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