{"id":218281,"date":"2024-04-19T13:29:39","date_gmt":"2024-04-19T11:29:39","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=218281"},"modified":"2024-04-19T14:58:48","modified_gmt":"2024-04-19T12:58:48","slug":"double-nomination-pour-trustmedia-aux-native-advertising-awards-internationaux","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/double-nomination-pour-trustmedia-aux-native-advertising-awards-internationaux\/","title":{"rendered":"Double nomination pour Trustmedia aux Native Advertising Awards internationaux"},"content":{"rendered":"<p>Le 18 avril, le <strong>Native Advertising Institute<\/strong>, l&rsquo;association professionnelle internationale de la publicit\u00e9 native, a annonc\u00e9 les nominations des <strong>Native Advertising Awards 2024<\/strong>. <strong>Trustmedia<\/strong>, la branche publicitaire de Mediafin, \u00e9diteur des journaux \u00e9conomiques L&rsquo;Echo et De Tijd a \u00e9t\u00e9 nomm\u00e9e deux fois dans diff\u00e9rentes cat\u00e9gories. Le 12 juin 2024 , les laur\u00e9ats seront annonc\u00e9s lors des Native Advertising Days 2024 au Danemark.<\/p>\n<p>La premi\u00e8re nomination revient \u00e0 <strong>ESG District<\/strong> dans la cat\u00e9gorie Strategy pour Best Use of Artifical Intelligence. ESG District est une plateforme sur lecho.be et tijd.be qui rassemble toutes les informations sur les efforts de durabilit\u00e9 des entreprises. La plateforme met \u00e0 disposition l\u2019Assistant IA qui permet d&rsquo;obtenir rapidement et efficacement toutes les informations n\u00e9cessaires. Le projet est soutenu par des partenaires locaux, notamment KPMG et BNP Paribas Fortis.<\/p>\n<p>Dans la cat\u00e9gorie Channel, le <strong>format native stitch<\/strong> innovant a obtenu la deuxi\u00e8me nomination pour Best Use of Podcast. En 2022, Trustmedia a men\u00e9 une \u00e9tude sur le pouvoir des podcasts, en collaboration avec Ipsos et l&rsquo;Universit\u00e9 d&rsquo;Anvers. Les conclusions de cette \u00e9tude ont conduit au d\u00e9veloppement d&rsquo;un nouveau format de podcast : le native stitch. Avec un native stitch, le contenu de marque est int\u00e9gr\u00e9 de mani\u00e8re transparente \u00e0 la fin d&rsquo;un \u00e9pisode de podcast \u00e9ditorial. En 2023, Trustmedia a ainsi int\u00e9gr\u00e9 l&rsquo;expertise du consultant EY sur l&rsquo;IA dans les podcasts \u00e9ditoriaux \u00ab\u00a0De AIonauten\u00a0\u00bb par De Tijd et \u00ab\u00a0En clair : l&rsquo;intelligence artificielle\u00a0\u00bb par L&rsquo;Echo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 18 avril, le Native Advertising Institute a annonc\u00e9 les nominations des Native Advertising Awards 2024. Le 12 juin , les laur\u00e9ats seront annonc\u00e9s lors des Native Advertising Days au Danemark.<\/p>\n","protected":false},"author":4,"featured_media":218279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[19323,20546,8311],"class_list":["post-218281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-native-advertising-awards-fr","tag-native-advertising-institute","tag-trustmedia-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double nomination pour Trustmedia aux Native Advertising Awards internationaux<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/double-nomination-pour-trustmedia-aux-native-advertising-awards-internationaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Double nomination pour Trustmedia aux Native Advertising Awards internationaux\" \/>\n<meta property=\"og:description\" content=\"Le 18 avril, le Native Advertising Institute a annonc\u00e9 les nominations des Native Advertising Awards 2024. 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