{"id":217883,"date":"2024-04-10T10:17:09","date_gmt":"2024-04-10T08:17:09","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=217883"},"modified":"2024-04-11T15:33:29","modified_gmt":"2024-04-11T13:33:29","slug":"amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/","title":{"rendered":"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories"},"content":{"rendered":"<p>L&rsquo;\u00e9dition 2024 des <strong>AMMA (Annual Master in Media Awards)<\/strong> a une fois de plus \u00e9tabli un nouveau record. Pas moins de 185 dossiers ont \u00e9t\u00e9 soumis dans 14 cat\u00e9gories, chacune se rapportant \u00e0 un domaine sp\u00e9cifique de l&rsquo;expertise m\u00e9dia.<\/p>\n<p><em>\u00ab\u00a0Ce succ\u00e8s prouve que les AMMA gagnent encore en prestige dans tous les segments du secteur des m\u00e9dias\u00a0\u00bb<\/em>, constate <strong>Max Brouns<\/strong>, coordinateur des AMMA. <em>\u00ab\u00a0Preuve en est l&rsquo;augmentation du nombre d&rsquo;entreprises participantes. Les 185 dossiers ont \u00e9t\u00e9 soumis par 51 entreprises diff\u00e9rentes, dont des annonceurs, des agences de publicit\u00e9, des agences de m\u00e9dias, des instituts de recherche, des associations professionnelles, des \u00e9diteurs et des r\u00e9gies publicitaires.\u00a0\u00bb<\/em><\/p>\n<p>\u00ab\u00a0Nous sommes plus qu\u2019agr\u00e9ablement surpris par encore une augmentation du nombre de dossiers soumis malgr\u00e9 une cat\u00e9gorie de moins que l&rsquo;ann\u00e9e derni\u00e8re\u00a0\u00bb, se r\u00e9jouit le pr\u00e9sident du jury <strong>Jos\u00e9 Fernandez<\/strong>, Chief Customer Experience, Marketing &amp; Digital Officer chez D\u2019Ieteren. <em>\u00ab\u00a0Le jury, compos\u00e9 de pas moins de 150 membres, s\u2019est mis au travail pour \u00e9valuer tous les dossiers.\u00a0\u00bb <\/em><\/p>\n<p>L&rsquo;attribution des AMMA se d\u00e9roule en deux \u00e9tapes. Ainsi, les dossiers des cat\u00e9gories Best Media Strategy, Best Creative Media Use, Best Use of Performance Marketing, Innovation &amp; Development of the Year, Best Use of Data, Best Use of Native &amp; Content, Media Research of the Year, Media Sustainable Development Award et Best Use of 1 Medium sont examin\u00e9s lors de neuf sessions de jury d\u2019experts qui s\u00e9lectionnent les 5 meilleurs dossiers par cat\u00e9gorie afin d\u2019\u00eatre soumis au jugement du jury final.<\/p>\n<p>Les jurys d&rsquo;experts se r\u00e9unissent les 17 et 18 avril. Les 5 dossiers nomin\u00e9s par cat\u00e9gorie seront pr\u00e9snt\u00e9s au public de CommPass et au jury final le 15 mai lors du <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/uma-get-together-best-media-campaigns-2024\/\">UMA Get Together<\/a> \u00e0 Dolce La Hulpe. Le jury final se r\u00e9unit le 17 mai pour attribuer les prix.<\/p>\n<p>Les gagnants des AMMA Gold, Silver et Bronze seront annonc\u00e9s le 6 juin lors de la <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/amma-ceremony-gala-2024\/\">c\u00e9r\u00e9monie des AMMA<\/a> \u00e0 l&rsquo;Auditorium 2000 de Brussels Expo au Heysel.<\/p>\n<p><a href=\"https:\/\/commpass.media\/fr\/\">Inscriptions sur le site web de CommPass.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le jury, compos\u00e9 de 150 professionnels des m\u00e9dias, a entam\u00e9 l&rsquo;\u00e9valuation des dossiers. Les awards seront d\u00e9cern\u00e9s lors de la c\u00e9r\u00e9monie des AMMA le 6 juin.<\/p>\n","protected":false},"author":4,"featured_media":189820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[8489,9728,13435,15531,15535],"class_list":["post-217883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-amma-awards-fr","tag-commpass-fr","tag-jose-fernandez-fr","tag-max-brouns-fr","tag-uma-get-together-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories\" \/>\n<meta property=\"og:description\" content=\"Le jury, compos\u00e9 de 150 professionnels des m\u00e9dias, a entam\u00e9 l&#039;\u00e9valuation des dossiers. Les awards seront d\u00e9cern\u00e9s lors de la c\u00e9r\u00e9monie des AMMA le 6 juin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-10T08:17:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T13:33:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories\",\"datePublished\":\"2024-04-10T08:17:09+00:00\",\"dateModified\":\"2024-04-11T13:33:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\"},\"wordCount\":360,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg\",\"keywords\":[\"AMMA Awards\",\"CommPass\",\"Jos\u00e9 Fernandez\",\"Max Brouns\",\"UMA Get Together\"],\"articleSection\":[\"Ongedefinieerd\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\",\"name\":\"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg\",\"datePublished\":\"2024-04-10T08:17:09+00:00\",\"dateModified\":\"2024-04-11T13:33:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg\",\"width\":600,\"height\":623},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/","og_locale":"fr_FR","og_type":"article","og_title":"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories","og_description":"Le jury, compos\u00e9 de 150 professionnels des m\u00e9dias, a entam\u00e9 l'\u00e9valuation des dossiers. Les awards seront d\u00e9cern\u00e9s lors de la c\u00e9r\u00e9monie des AMMA le 6 juin.","og_url":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/","og_site_name":"MediaSpecs","article_published_time":"2024-04-10T08:17:09+00:00","article_modified_time":"2024-04-11T13:33:29+00:00","og_image":[{"width":600,"height":623,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg","type":"image\/jpeg"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories","datePublished":"2024-04-10T08:17:09+00:00","dateModified":"2024-04-11T13:33:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/"},"wordCount":360,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg","keywords":["AMMA Awards","CommPass","Jos\u00e9 Fernandez","Max Brouns","UMA Get Together"],"articleSection":["Ongedefinieerd"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/","url":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/","name":"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg","datePublished":"2024-04-10T08:17:09+00:00","dateModified":"2024-04-11T13:33:29+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/AMMA-awards.jpg","width":600,"height":623},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/amma-2024-un-nombre-record-de-dossiers-soumis-185-dossiers-dans-les-14-categories-amma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Nombre record de dossiers pour AMMA 2024 : 185 dossiers dans 14 cat\u00e9gories"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/217883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=217883"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/217883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/189820"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=217883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=217883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=217883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}