{"id":216089,"date":"2024-02-16T14:36:52","date_gmt":"2024-02-16T13:36:52","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=216089"},"modified":"2024-02-16T14:36:52","modified_gmt":"2024-02-16T13:36:52","slug":"un-vent-nouveau-souffle-sur-publicis-groupe-davy-caluwaerts-presente-sa-nouvelle-equipe","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/un-vent-nouveau-souffle-sur-publicis-groupe-davy-caluwaerts-presente-sa-nouvelle-equipe\/","title":{"rendered":"Un vent nouveau souffle sur Publicis Groupe : Davy Caluwaerts pr\u00e9sente sa nouvelle \u00e9quipe"},"content":{"rendered":"<p><strong>Un vent nouveau souffle sur Publicis Groupe, caract\u00e9ris\u00e9 par l\u2019ambition et l\u2019enthousiasme. Aujourd\u2019hui, Davy Caluwaerts, CEO de Publicis Groupe Belgique, pr\u00e9sente sa nouvelle \u00e9quipe compos\u00e9e d\u2019un Executive Management et d\u2019un Expert Board.<\/strong><\/p>\n<p>L\u2019Executive Management se compose de Davy Caluwaerts, Jean-Louis Fauvel, Nathalie Tavernier, Sascha Van der Borght et Berten Peremans.<\/p>\n<p>L\u2019Expert Board se compose de Berten Peremans (Chief Strategy Officer), Matthias Langenaeker (Head of Strategy, Planning &amp; Data), Astrid Mattelaer (Head of PR &amp; Influence), Joyce Poelmans (Head of Content), Sascha Van der Borght (Chief Growth Officer), Eduardo Marques (Chief Creative Officer), Jean-Louis Fauvel (Head of Finance), Livy Beenens (Head of PMX), Nathalie Tavernier (Head of Talent) et Nejwa Jacobs (Head of Operations).<\/p>\n<p><strong>Davy Caluwaerts<\/strong> : <em>\u00ab D\u00e8s ma nomination en tant que CEO, j\u2019ai tout de suite su que je voulais bien m\u2019entourer. J\u2019ai d\u00e9lib\u00e9r\u00e9ment choisi une structure horizontale. Nous sommes dans une situation exceptionnelle de transformation o\u00f9 il est important de garder le pouls de notre activit\u00e9, de nos clients et de nos \u00e9quipes. L\u2019Expert Board est donc une \u00e9quipe diversifi\u00e9e o\u00f9 toutes les expertises sont repr\u00e9sent\u00e9es au sein de l\u2019agence. Sa mission : relayer rapidement l\u2019information afin de prendre collectivement des d\u00e9cisions \u00e9clair\u00e9es et dynamiques pour le fonctionnement op\u00e9rationnel de l\u2019agence. Mais aussi de continuer \u00e0 construire notre r\u00e9putation de \u00ab Great Place To Work \u00bb, aspect sur lequel nous avons beaucoup travaill\u00e9 ces derni\u00e8res ann\u00e9es. Cette nouvelle organisation est une garantie que nous continuerons \u00e0 \u00eatre \u00e0 la hauteur de notre culture \u00ab People Obsessed \u00bb. People Obsessed n\u2019est d\u2019ailleurs pas seulement une m\u00e9thode de travail pour nos clients, mais \u00e9galement le fil rouge de l\u2019environnement que nous souhaitons cr\u00e9er pour nos coll\u00e8gues et \u00e9quipes. \u00bb<\/em><\/p>\n<p>Publicis Groupe Belgique se lance pleinement dans le ROI en s\u2019inspirant de la data et en les activant au travers de contenus cr\u00e9atifs adapt\u00e9s \u00e0 la culture locale, \u00e0 la production et aux m\u00e9dias. 2024 sera l\u2019ann\u00e9e de la data, de la technologie et de l\u2019IA. L\u2019accent est mis sur la synergie des nombreux domaines d\u2019expertise de Publicis : la strat\u00e9gie et la data sont plus centrales que jamais, la cr\u00e9ativit\u00e9 restant la v\u00e9ritable raison d\u2019\u00eatre.<\/p>\n<p>Une \u00e9volution importante dans l\u2019organisation de Publicis Groupe est la poursuite de l\u2019int\u00e9gration des m\u00e9dias. L\u2019\u00e9quipe Media Planning rejoint alors l\u2019\u00e9quipe Strategy &amp; Data, dirig\u00e9e par <strong>Matthias Langenaeker<\/strong> et <strong>Berten Peremans<\/strong>. Cette derni\u00e8re compte d\u00e9sormais 45 personnes.<\/p>\n<p>Les Expertises M\u00e9dia (Broadcast, Publishing, Programmatic, Search, Social et Adops) seront organis\u00e9es sous l\u2019\u00e9gide de PMX (Publicis Media Exchange), sous l\u2019impulsion de <strong>Livy Beenens<\/strong>, nouvelle Head of PMX.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un vent nouveau souffle sur Publicis Groupe, caract\u00e9ris\u00e9 par l\u2019ambition et l\u2019enthousiasme. Davy Caluwaerts, CEO de Publicis Groupe Belgique, pr\u00e9sente sa nouvelle \u00e9quipe compos\u00e9e d\u2019un Executive Management et d\u2019un Expert Board.<\/p>\n","protected":false},"author":7,"featured_media":216087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706],"tags":[20374,10908,10909,9575,8409],"class_list":["post-216089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","tag-berten-peremans-fr","tag-davy-caluwaerts-fr","tag-livy-beenens-fr","tag-matthias-langenaeker-fr","tag-publicis-groupe-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un vent nouveau souffle sur Publicis Groupe : Davy Caluwaerts pr\u00e9sente sa nouvelle \u00e9quipe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/un-vent-nouveau-souffle-sur-publicis-groupe-davy-caluwaerts-presente-sa-nouvelle-equipe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un vent nouveau souffle sur Publicis Groupe : Davy Caluwaerts pr\u00e9sente sa nouvelle \u00e9quipe\" \/>\n<meta property=\"og:description\" content=\"Un vent nouveau souffle sur Publicis Groupe, caract\u00e9ris\u00e9 par l\u2019ambition et l\u2019enthousiasme. 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