{"id":214877,"date":"2024-01-02T09:10:10","date_gmt":"2024-01-02T08:10:10","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=214877"},"modified":"2024-02-15T15:20:39","modified_gmt":"2024-02-15T14:20:39","slug":"les-ecrans-numeriques-de-lijncom-diffusent-de-la-chaleur-a-la-cote","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/les-ecrans-numeriques-de-lijncom-diffusent-de-la-chaleur-a-la-cote\/","title":{"rendered":"Les \u00e9crans num\u00e9riques de Lijncom diffusent de la chaleur \u00e0 la c\u00f4te"},"content":{"rendered":"<p><strong>\u00c0 l\u2019occasion des f\u00eates de fin d\u2019ann\u00e9e, Lijncom veut r\u00e9chauffer le coeur des habitants des villes c\u00f4ti\u00e8res belges en diffusant les voeux les plus chaleureux via son nouveau r\u00e9seau num\u00e9rique. Dans le cadre de cette initiative, Lijncom a fait appel aux bourgmestres des diff\u00e9rentes communes pour qu\u2019ils soient les premiers \u00e0 diffuser leur message d\u2019espoir et leurs meilleurs voeux pour 2024 via les \u00e9crans Seaside 75i.<\/strong><\/p>\n<p>Fin novembre, la r\u00e9gie publicitaire de <strong>De Lijn<\/strong> a install\u00e9 7 bornes interactives dans les principales villes baln\u00e9aires flamandes et pr\u00e9voit d\u2019en installer 4 de plus d\u00e9but 2024. Pour les promouvoir aupr\u00e8s des administrations communales locales et des habitants, <strong>Lijncom<\/strong> lance l\u2019initiative \u201cWarme Wensen &#8211; Meilleurs Voeux\u201d. Pour lancer l\u2019action, Lijncom invite les habitants \u00e0 cr\u00e9er des voeux anim\u00e9s personnalis\u00e9s et de les partager via les bornes num\u00e9riques.<\/p>\n<p>Tous ces bons voeux seront diffus\u00e9s du 15 d\u00e9cembre 2023 au 15 janvier 2024, dans les villes de La Panne, Oostduinkerke, Nieuport, Bredene, Le Coq et Knokke-Heist.<\/p>\n<p>CEO <strong>Christine Van den Berghe<\/strong> : <em>\u201cEn proposant une plateforme permettant aux habitants d\u2019envoyer leurs meilleurs voeux, nous attirons un maximum d\u2019attention sur les info-bornes interactives de De Lijn. Ces bornes disposent de deux faces utiles : une face interactive avec des informations touristiques en temps r\u00e9el et une face publicitaire \u00e0 l\u2019intention des marques qui aspirent \u00e0 une plus grande visibilit\u00e9 \u00e0 la c\u00f4te belge.\u201d<\/em><\/p>\n<p>Les \u00e9crans <strong>Seaside 75i<\/strong> peuvent \u00eatre r\u00e9serv\u00e9s via programmatic advertising. L\u2019implantation strat\u00e9gique des bornes de ce nouveau r\u00e9seau num\u00e9rique promet une diffusion r\u00e9gionale id\u00e9ale, de fa\u00e7on \u00e0 garantir aux annonceurs une couverture r\u00e9gionale tr\u00e8s int\u00e9ressante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu&rsquo;au 15 janvier, Lijncom veut r\u00e9chauffer le coeur des habitants des villes c\u00f4ti\u00e8res belges en diffusant les voeux les plus chaleureux via les nouveaux \u00e9crans Seaside 75i.<\/p>\n","protected":false},"author":7,"featured_media":215193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[9793,1018,50],"class_list":["post-214877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-christine-van-den-berghe-fr","tag-lijncom","tag-out-of-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les \u00e9crans num\u00e9riques de Lijncom diffusent de la chaleur \u00e0 la c\u00f4te<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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