{"id":214710,"date":"2023-12-22T09:50:59","date_gmt":"2023-12-22T08:50:59","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=214710"},"modified":"2023-12-22T09:50:59","modified_gmt":"2023-12-22T08:50:59","slug":"les-departements-media-data-et-it-de-rmb-diriges-par-valerie-janssens","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/les-departements-media-data-et-it-de-rmb-diriges-par-valerie-janssens\/","title":{"rendered":"Les d\u00e9partements Media, Data et IT de RMB dirig\u00e9s par Val\u00e9rie Janssens"},"content":{"rendered":"<p>Pour \u00eatre plus agile dans sa capacit\u00e9 \u00e0 produire de la valeur pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me publicitaire, <strong>RMB<\/strong> a d\u00e9cid\u00e9 de rassembler ses p\u00f4les media, data et technologie sous une m\u00eame direction. Ce d\u00e9fi a \u00e9t\u00e9 confi\u00e9 \u00e0 <strong>Val\u00e9rie Janssens<\/strong>, Development Director de RMB, qui rassemblera d\u00e9sormais sous une m\u00eame entit\u00e9 la gestion quotidienne et le d\u00e9veloppement strat\u00e9gique du capital m\u00e9dia, data et technologique de la r\u00e9gie.<\/p>\n<p>Val\u00e9rie Janssens, qui a une exp\u00e9rience de plus de vingt ans dans le secteur des m\u00e9dias, dont 13 ans chez RMB au cours desquels elle a pu notamment piloter de nombreuses innovations technologiques, le processus de transformation digitale ainsi que la strat\u00e9gie sustainable de RMB, sera \u00e0 la man\u0153uvre d\u00e8s janvier 2024 pour r\u00e9aliser la fusion de l\u2019\u00e9quipe IT pr\u00e9c\u00e9demment dirig\u00e9e par <strong>Alain Leroy<\/strong>, de l\u2019\u00e9quipe Data dirig\u00e9e ad interim par <strong>Massimo Papa<\/strong> et du d\u00e9partement D\u00e9veloppement dont elle avait d\u00e9j\u00e0 la charge.<\/p>\n<p><strong>Yves G\u00e9rard<\/strong>, CEO de RMB : <em>\u201cDans un monde publicitaire caract\u00e9ris\u00e9 par une acc\u00e9l\u00e9ration de la digitalisation et une int\u00e9gration de plus en plus \u00e9vidente de la data et de la technologie dans tous les processus m\u00e9tiers, RMB prend une fois encore un parti-pris innovant en consid\u00e9rant que la cr\u00e9ation de valeur pour ses clients viendra d\u2019une alchimie optimale entre les possibilit\u00e9s offertes par les m\u00e9dias de son portefeuille, le levier que repr\u00e9sentent les datas et les perspectives de d\u00e9veloppement offertes par la technologie. Traiter de ces mati\u00e8res au sein d\u2019une m\u00eame direction va permettre de lever les approches en silo pour favoriser les interactions entre ces piliers strat\u00e9giques qui pr\u00e9sident au d\u00e9veloppement de solutions marketing performantes pour les annonceurs.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour \u00eatre plus agile dans sa capacit\u00e9 \u00e0 produire de la valeur pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me publicitaire, RMB a d\u00e9cid\u00e9 de rassembler ses p\u00f4les media, data et technologie sous une m\u00eame direction. Ce d\u00e9fi a \u00e9t\u00e9 confi\u00e9 \u00e0 Val\u00e9rie Janssens.<\/p>\n","protected":false},"author":7,"featured_media":199802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706],"tags":[20231,7828,7831,15650,7850],"class_list":["post-214710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","tag-alain-leroy-fr","tag-massimo-papa-fr","tag-rmb-fr","tag-valerie-janssens-fr","tag-yves-gerard-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les d\u00e9partements Media, Data et IT de RMB dirig\u00e9s par Val\u00e9rie Janssens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/les-departements-media-data-et-it-de-rmb-diriges-par-valerie-janssens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les d\u00e9partements Media, Data et IT de RMB dirig\u00e9s par Val\u00e9rie Janssens\" \/>\n<meta property=\"og:description\" content=\"Pour \u00eatre plus agile dans sa capacit\u00e9 \u00e0 produire de la valeur pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me publicitaire, RMB a d\u00e9cid\u00e9 de rassembler ses p\u00f4les media, data et technologie sous une m\u00eame direction. 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