{"id":212344,"date":"2023-10-26T13:57:43","date_gmt":"2023-10-26T11:57:43","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=212344"},"modified":"2023-10-27T10:52:34","modified_gmt":"2023-10-27T08:52:34","slug":"bam-organise-la-premiere-edition-de-the-big-marketing-quiz","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bam-organise-la-premiere-edition-de-the-big-marketing-quiz\/","title":{"rendered":"BAM a organis\u00e9 la premi\u00e8re \u00e9dition de The Big Marketing Quiz"},"content":{"rendered":"<p><strong>Le mardi 24 octobre, BAM a organis\u00e9 pour la toute premi\u00e8re fois un grand quiz consacr\u00e9 au marketing. Apr\u00e8s une soir\u00e9e agr\u00e9able dans un endroit splendide, un quatuor de strat\u00e8ges s&rsquo;est finalement impos\u00e9.<\/strong><\/p>\n<p>La premi\u00e8re \u00e9dition de <strong>The Big Marketing Quiz<\/strong> s\u2019est d\u00e9roul\u00e9e dans les bureaux de Publicis Groupe \u00e0 Gare Maritime (Tour &amp; Taxis). Pas moins de 23 \u00e9quipes compos\u00e9es de 4 personnes chacune ont \u00e9tal\u00e9 leurs connaissances en marketing au cours de 10 manches coriaces, entrecoup\u00e9es d\u2019une mission amusante o\u00f9 les participants devaient associer une s\u00e9rie d\u2019\u00e9mojis \u00e0 des noms de marque.<\/p>\n<p>Les partenaires AG Insurance, bpost, Trends Business Information, Google et Publicis Groupe ont \u00e9paul\u00e9 BAM dans l\u2019organisation du quiz. \u00c0 l\u2019issue de l\u2019\u00e9v\u00e9nement, les r\u00e9actions positives ont afflu\u00e9. Tout le monde \u00e9tait plein d\u2019\u00e9loges \u00e0 l\u2019\u00e9gard de l\u2019approche adopt\u00e9e et a v\u00e9cu une soir\u00e9e agr\u00e9able entre coll\u00e8gues et pairs.<\/p>\n<p>L\u2019\u00e9quipe gagnante \u00e9tait compos\u00e9e de <strong>Floris Adriaenssens<\/strong> (Strategic Director LDV United), <strong>Fiona Boyle<\/strong> (Strategist &amp; Connection Planner DDB Brussels), <strong>Berten Peremans<\/strong> (Chief Strategy Officer Publicis Groupe) et <strong>Philippe Gerin<\/strong> (Senior Brand Strategist TBWA), qui ont donc \u00e9t\u00e9 les premiers \u00e0 pouvoir se rendre \u00e0 la table des prix. Gr\u00e2ce \u00e0 la g\u00e9n\u00e9rosit\u00e9 des sponsors des cadeaux \u2013 Wonderbox, Eastpak, Jet Import, Marketing Congress, Edgard &amp; Cooper, Duvel, Signify, Brauzz et Spadel \u2013, toutes les \u00e9quipes sont reparties avec de jolis prix.<\/p>\n<p>Les organisateurs sont satisfaits et tirent un bilan positif de l\u2019\u00e9v\u00e9nement. \u00ab <em>L\u2019ambiance \u00e9tait top, je pense que tout le monde a bien appr\u00e9ci\u00e9<\/em> \u00bb, dit<strong> Joke De Nul<\/strong> (Punchline). \u00ab <em>Le fait que le quiz \u00e9tait d\u00e9j\u00e0 sold out il y a deux semaines prouve qu\u2019en fin de compte les gens \u00e9taient demandeurs d\u2019un tel rendez-vous marketing ludique. Tout ne doit pas toujours \u00eatre si s\u00e9rieux.<\/em> \u00bb \u00ab <em>Ce genre d\u2019\u00e9v\u00e9nement est un peu plus l\u00e9ger, mais en m\u00eame temps on s\u2019immerge dans le m\u00e9tier et on entre en contact avec tout plein de coll\u00e8gues du secteur<\/em> \u00bb, d\u00e9clare <strong>Ilse Van Dyck<\/strong> (UP TO 11). \u00ab<em> Le feedback des participants \u00e9tait en tout cas tr\u00e8s positif.<\/em> \u00bb De Nul vise une deuxi\u00e8me \u00e9dition l\u2019ann\u00e9e prochaine, avec deux fois plus de monde. \u00ab <em>Ce sera un d\u00e9fi d\u2019\u00e9laborer \u00e0 nouveau un quiz aussi amusant, mais nous nous donnerons \u00e0 fond. Un quiz annuel ? Cela a tout d\u2019une belle tradition en devenir.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les gagnants \u00e9taient Floris Adriaenssens (Strategic Director LDV United), Fiona Boyle (Strategist &#038; Connection Planner DDB Brussels), Berten Peremans (Chief Strategy Officer Publicis Groupe) et Philippe Gerin (Senior Brand Strategist TBWA).<\/p>\n","protected":false},"author":4,"featured_media":170513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[8990,19540,14523,19997],"class_list":["post-212344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-bam-belgian-association-of-marketing-fr","tag-ilse-van-dyck-fr","tag-joke-de-nul-fr","tag-the-big-marketing-quiz-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAM a organis\u00e9 la premi\u00e8re \u00e9dition de The Big Marketing Quiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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