{"id":212307,"date":"2023-10-25T11:54:52","date_gmt":"2023-10-25T09:54:52","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=212307"},"modified":"2023-10-27T10:26:27","modified_gmt":"2023-10-27T08:26:27","slug":"nouveau-ceo-de-bam-fleur-parnet-commence-a-partir-du-6-novembre","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveau-ceo-de-bam-fleur-parnet-commence-a-partir-du-6-novembre\/","title":{"rendered":"Nouveau CEO de BAM : Fleur Parnet commence \u00e0 partir du 6 novembre"},"content":{"rendered":"<p><strong>BAM a un nouveau CEO. Fleur Parnet peut se pr\u00e9valoir d\u2019une exp\u00e9rience de plus de 20 ans, tant en grandes entreprises qu\u2019au sein de start-ups, notamment dans les domaines du num\u00e9rique et du d\u00e9veloppement durable.<\/strong><\/p>\n<p><strong>Fleur Parnet<\/strong> explique : \u00ab <em>Il y a trois raisons pour lesquelles j\u2019ai choisi BAM : je suis une fervente partisane du meaningful marketing, situ\u00e9 au c\u0153ur de la mission de l\u2019association ; je suis heureuse de pouvoir contribuer \u00e0 la r\u00e9alisation de cette mission gr\u00e2ce \u00e0 mon exp\u00e9rience au sein d\u2019entreprises et de start-ups dans un r\u00f4le plus transversal ; et j\u2019accorde une grande importance \u00e0 la collaboration.<\/em> \u00bb<\/p>\n<p>Le 6\u00a0novembre, elle succ\u00e8dera \u00e0 <strong>Dominique Vercraeye<\/strong> (The Chosen Group), qui a dirig\u00e9 l\u2019association par int\u00e9rim pendant quatre mois. \u00ab\u00a0<em>Le marketing a connu de profondes mutations ces derni\u00e8res ann\u00e9es<\/em>\u00a0\u00bb, souligne-t-elle. \u00ab\u00a0<em>Si l\u2019on ne suit pas le rythme, on est tr\u00e8s vite \u00e0 la tra\u00eene. Pour \u00e9viter cet \u00e9cueil, il faut miser sur les soft skills. D\u2019o\u00f9 l\u2019importance d\u2019avoir une grande ouverture d\u2019esprit et de savoir s\u2019adapter. Une association professionnelle comme BAM aide les personnes qui s\u2019int\u00e9ressent \u00e0 notre profession \u00e0 se rencontrer et \u00e0 s\u2019inspirer mutuellement. C\u2019est d\u2019autant plus n\u00e9cessaire que les consommateurs sont devenus tr\u00e8s impr\u00e9visibles<\/em>.\u00a0\u00bb<\/p>\n<p>Fleur Parnet a <strong>plus de 20 ans d\u2019exp\u00e9rience en marketing<\/strong>, dont plus la moiti\u00e9 chez Danone. Par la suite, elle a travaill\u00e9 chez Exki, mais surtout pour des start-ups. C\u2019est cette combinaison unique qui fait d\u2019elle la personne tout indiqu\u00e9e pour occuper ce poste. \u00ab\u00a0<em>Les grandes entreprises veulent surtout capitaliser sur leurs succ\u00e8s, tandis que les start-ups apprennent de leurs erreurs et \u00e7a les m\u00e8ne au succ\u00e8s<\/em>. <em>Je veux rapprocher ces deux approches et m\u2019assurer que les deux mondes apprennent l\u2019un de l\u2019autre.\u00a0<\/em>\u00bb<\/p>\n<p>\u00ab\u00a0<em>Nous sommes tr\u00e8s heureux que Fleur rejoigne l\u2019\u00e9quipe de BAM\u00a0<\/em>\u00bb, indique le pr\u00e9sident <strong>Kris Michiels<\/strong>. \u00ab\u00a0<em>Elle nous aidera \u00e0 r\u00e9aliser nos ambitions d\u2019embrasser tous les aspects du marketing\u00a0et de guider les marketers du futur sur les sujets les plus importants : MarTech, r\u00e9gulations consommateur, durabilit\u00e9, diversit\u00e9 et l\u2019\u00e9tique. Et ce, de la fa\u00e7on unique qui est la n\u00f4tre\u00a0: en nous appuyant sur notre communaut\u00e9, en d\u00e9veloppant une profonde connaissance du march\u00e9, et avec l\u2019aspiration de d\u00e9velopper \u00e0 la fois les talents et les activit\u00e9s.<\/em>\u00a0\u00bb<\/p>\n<p>\u00ab\u00a0<em>C\u2019est cette <strong>communaut\u00e9<\/strong> qui m\u2019a le plus marqu\u00e9e jusqu\u2019\u00e0 pr\u00e9sent\u00a0<\/em>\u00bb, conclut Fleur Parnet. \u00ab\u00a0<em>Je suis \u00e9merveill\u00e9e de voir le nombre de personnes qui participent \u00e0 la r\u00e9alisation de notre mission\u00a0! Mais en m\u00eame temps, il faut veiller \u00e0 ce que ces volontaires restent suffisamment motiv\u00e9s. Nous devons absolument faire de l\u2019engagement communautaire un atout, tout en poursuivant notre mission de meaningful marketing.<\/em>\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fleur Parnet peut se pr\u00e9valoir d\u2019une exp\u00e9rience de plus de 20 ans, tant en grandes entreprises qu\u2019au sein de start-ups, notamment dans les domaines du num\u00e9rique et du d\u00e9veloppement durable.<\/p>\n","protected":false},"author":4,"featured_media":205830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,7886],"tags":[8990,14433,19989,13276],"class_list":["post-212307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-ongedefinieerd-fr","tag-bam-belgian-association-of-marketing-fr","tag-dominique-vercraeye-fr","tag-fleur-parnet-fr","tag-kris-michiels-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau CEO de BAM : Fleur Parnet commence \u00e0 partir du 6 novembre<\/title>\n<meta name=\"robots\" content=\"index, follow, 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