{"id":212165,"date":"2023-10-20T12:20:19","date_gmt":"2023-10-20T10:20:19","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=212165"},"modified":"2023-10-20T12:20:19","modified_gmt":"2023-10-20T10:20:19","slug":"semetis-et-proximus-grands-gagnants-des-iab-mixx-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/semetis-et-proximus-grands-gagnants-des-iab-mixx-awards\/","title":{"rendered":"Semetis et Proximus grands gagnants des IAB Mixx Awards"},"content":{"rendered":"<p><strong>Avec cinq prix chacun, Semetis et Proximus sont les grands gagnants des <a href=\"https:\/\/www.marketing.be\/fr\/awards\/mixx-awards\/\">IAB MIXX Awards<\/a>. L\u2019agence Wunderman Thompson a quant \u00e0 elle \u00e9t\u00e9 r\u00e9compens\u00e9e \u00e0 quatre reprises. Au total, les jurys ont d\u00e9cern\u00e9 32 prix dans 11 cat\u00e9gories. Ils ont en outre \u00e9lu la Digital Agency of the Year et le Digital Advertiser of the Year.<\/strong><\/p>\n<p>Au total, 10 Gold, 11 Silver et 11 Bronze ont \u00e9t\u00e9 d\u00e9cern\u00e9s. Ainsi, <strong>Proximus<\/strong> a remport\u00e9 trois Gold. La soci\u00e9t\u00e9 de t\u00e9l\u00e9com a remport\u00e9 son premier Gold dans la cat\u00e9gorie \u2018Digital CX and Craft &#8211; Digital Craft\u2019 pour Fortnite Fiber Hyper Run. Cette campagne lui a \u00e9galement valu un Gold dans la cat\u00e9gorie \u2018Media &#8211; Best Media Engagement\u2019. Enfin, dans la cat\u00e9gorie \u2018Digital CX and Craft &#8211; Experience Design : Multiplatform\u2019, l\u2019entreprise a de nouveau d\u00e9croch\u00e9 un Gold pour Rejuvenating Brand Engagement with the first vitual Pukkelpop.<\/p>\n<p>Dans la cat\u00e9gorie \u2018Digital Communication &#8211; Best Campaign &#8211; Commercial\u2019, Proximus a obtenu un Silver, \u00e9galement pour sa campagne Fortnite. Ce jury a d\u00e9cern\u00e9 son Gold \u00e0 Springbok pour sa campagne Ethias #FailBetter. Cerise sur le g\u00e2teau, le sp\u00e9cialiste des t\u00e9l\u00e9coms s\u2019est vu attribuer le titre de Digital Advertiser of the Year 2023.<\/p>\n<p>L\u2019autre grand gagnant des IAB MIXX Awards est <strong>Semetis<\/strong>. L\u2019entreprise a rafl\u00e9 le Gold dans la cat\u00e9gorie \u2018Media &#8211; Best Use of Marketing Technology Campaign\u2019 pour Unlocking Collect&amp;Go&rsquo;s full potential : harnessing attention time for optimal campaign impact. Dans la cat\u00e9gorie \u2018Martech &#8211; Best Use of Data Technology\u2019, l\u2019agence a remport\u00e9 un Silver pour Ardennes-\u00e9tape : An automated decision tree as performance accelerator. L\u00e0, le Gold a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Space et AdSomeNoise pour la campagne Samsung &#8211; Video Intelligence.<\/p>\n<p>Semetis a \u00e9galement remport\u00e9 un Silver dans les cat\u00e9gories \u2018Media &#8211; Best E-Commerce Media Campaign\u2019 et \u2018Media &#8211; Best Media Engagement\u2019, avec les campagnes KitchenAid &#8211; Uplifting our media potential with modeled conversions et Infrabel: Winning the Talent Race in Belgium with The Strongest Team. Dans ces cat\u00e9gories, les Gold sont all\u00e9s \u00e0 Clicktrust pour Scaling a Family-Owned Business: Jeune Premier&rsquo;s Long-Term Strategy for Global Expansion, et \u00e0 Proximus (voir plus haut). Enfin, Semetis a \u00e9galement \u00e9t\u00e9 \u00e9lue Digital Agency of the Year.<\/p>\n<p><strong>Wunderman Thompson<\/strong> a quant \u00e0 elle re\u00e7u quatre prix. Pour sa campagne OK Groomer, elle a remport\u00e9 trois Silver dans les cat\u00e9gories \u2018Digital CX et Craft &#8211; Experience Design : Multi-Platform\u2019, \u2018Digital CX and Craft &#8211; Digital Craft\u2019 et \u2018Digital Communication &#8211; Best Campaign Non Commercial\u2019. L\u00e0, les Gold ont \u00e9t\u00e9 d\u00e9cern\u00e9s \u00e0 Proximus (voir plus haut) et \u00e0 Mortierbrigade pour Respect. Wunderman Thompson a \u00e9galement re\u00e7u un Bronze pour A.IRAN dans le cat\u00e9gorie Digital Craft.<\/p>\n<p><a href=\"https:\/\/www.marketing.be\/fr\/awards\/mixx-awards\/\">Vous trouverez la liste de tous les gagnants sur le site web des IAB MIXX Awards.<\/a><\/p>\n<p>Pour rappel, les IAB Mixx Awards couronnent les meilleures campagnes belges de marketing digital. Les prix ont \u00e9t\u00e9 remis lors d\u2019une c\u00e9r\u00e9monie organis\u00e9e \u00e0 Tour &amp; Taxis.<\/p>\n<p>Les quatre jur\u00e9s \u00e9taient pr\u00e9sid\u00e9s par Dhan Claes (Digital Communication), Hubert de Cartier (Universum), Jonathan Jacoby (Digital Marketing Technology) et Tim Wolfs (Digital CX and Craft).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec cinq prix chacun, Semetis et Proximus sont les grands gagnants des IAB MIXX Awards. L\u2019agence Wunderman Thompson a quant \u00e0 elle \u00e9t\u00e9 r\u00e9compens\u00e9e \u00e0 quatre reprises. Au total, les jurys ont d\u00e9cern\u00e9 32 prix dans 11 cat\u00e9gories.<\/p>\n","protected":false},"author":7,"featured_media":194933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706],"tags":[9192,9138,12056,15691],"class_list":["post-212165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","tag-mixx-awards-fr","tag-proximus-fr","tag-semetis-fr","tag-wunderman-thompson-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Semetis et Proximus grands gagnants des IAB Mixx Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/semetis-et-proximus-grands-gagnants-des-iab-mixx-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semetis et Proximus grands gagnants des IAB Mixx Awards\" \/>\n<meta property=\"og:description\" content=\"Avec cinq prix chacun, Semetis et Proximus sont les grands gagnants des IAB MIXX Awards. 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