{"id":212067,"date":"2023-10-17T22:03:58","date_gmt":"2023-10-17T20:03:58","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=212067"},"modified":"2023-10-23T15:28:55","modified_gmt":"2023-10-23T13:28:55","slug":"deuxieme-edition-reussie-du-blue-screen","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/deuxieme-edition-reussie-du-blue-screen\/","title":{"rendered":"Deuxi\u00e8me \u00e9dition r\u00e9ussie du Blue Screen"},"content":{"rendered":"<p><strong>Apr\u00e8s le succ\u00e8s de la premi\u00e8re \u00e9dition en mars, RMB a relanc\u00e9 l\u2019op\u00e9ration Blue Screen en septembre dernier. L\u2019\u00e9cran publicitaire, diffus\u00e9 sur La Une, et qui a pour vocation d\u2019offrir une plus grande visibilit\u00e9 aux organisations et produits r\u00e9pondant \u00e0 des crit\u00e8res d\u2019\u00e9coresponsabilit\u00e9, a accueilli deux nouveaux annonceurs : ONE et Chocolaterie Galler.<\/strong><\/p>\n<p>Le\u202fBlue Screen est un\u202f\u00e9cran publicitaire d\u00e9di\u00e9 \u00e0 la promotion d\u2019organisations et de produits r\u00e9pondant \u00e0 des crit\u00e8res stricts en mati\u00e8re de durabilit\u00e9.\u202fCe produit commercial, inaugur\u00e9 en mars 2023, traduit la volont\u00e9 de RMB (et celle de la RTBF) de s\u2019engager en tant que promoteur majeur de l\u2019\u00e9coresponsabilit\u00e9 dans notre \u00e9cosyst\u00e8me publicitaire.<\/p>\n<p>Les atouts du Blue Screen sont multiples :<\/p>\n<ul>\n<li>L\u2019\u00e9cran publicitaire est diffus\u00e9 sur La Une, durant une semaine compl\u00e8te, trois fois par jour, \u00e0 des heures de forte audience : juste avant les JT de 13h et de 19h30, ainsi qu\u2019entre le JT de 19h30 et la m\u00e9t\u00e9o.<\/li>\n<li>L\u2019\u00e9cran publicitaire est introduit par un jingle sp\u00e9cifique et rev\u00eat un habillage sp\u00e9cial afin de capter l\u2019attention du t\u00e9l\u00e9spectateur. Il y est clairement mentionn\u00e9 que l\u2019\u00e9cran est r\u00e9serv\u00e9 \u00e0 la promotion d\u2019organisations et de produits r\u00e9pondant \u00e0 des crit\u00e8res d\u2019\u00e9coresponsabilit\u00e9.<\/li>\n<li>Afin de guider les annonceurs, RMB a \u00e9labor\u00e9 une charte d\u2019\u00e9ligibilit\u00e9 bas\u00e9e sur plusieurs crit\u00e8res et labels. Seuls les annonces pouvant justifier des crit\u00e8res \u00e9tablis dans la charte sont \u00e9ligibles \u00e0 l\u2019\u00e9cran Blue Screen. <a href=\"https:\/\/rmb.be\/uploaded\/sustainability_charter_20230310.pdf\">La charte est consultable ici.<\/a><\/li>\n<\/ul>\n<p>La deuxi\u00e8me \u00e9dition du Blue Screen s\u2019est d\u00e9roul\u00e9e du 25 septembre au 1er octobre 2023. Deux nouveaux annonceurs ont choisi de communiquer via cet espace privil\u00e9gi\u00e9 : ONE (Office de la Naissance et de l&rsquo;Enfance) pour son site Myone.be et Chocolaterie Galler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RMB a relanc\u00e9 l\u2019op\u00e9ration Blue Screen en septembre dernier. L\u2019\u00e9cran publicitaire, diffus\u00e9 sur La Une, a pour vocation d\u2019offrir une plus grande visibilit\u00e9 aux organisations et produits r\u00e9pondant \u00e0 des crit\u00e8res d\u2019\u00e9coresponsabilit\u00e9.<\/p>\n","protected":false},"author":7,"featured_media":212071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7886],"tags":[19220,19607,9083,7831,8507],"class_list":["post-212067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-blue-screen-fr","tag-durabilite","tag-la-une-fr","tag-rmb-fr","tag-rtbf-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deuxi\u00e8me \u00e9dition r\u00e9ussie du Blue Screen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/deuxieme-edition-reussie-du-blue-screen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deuxi\u00e8me \u00e9dition r\u00e9ussie du Blue Screen\" \/>\n<meta property=\"og:description\" content=\"RMB a relanc\u00e9 l\u2019op\u00e9ration Blue Screen en septembre dernier. L\u2019\u00e9cran publicitaire, diffus\u00e9 sur La Une, a pour vocation d\u2019offrir une plus grande visibilit\u00e9 aux organisations et produits r\u00e9pondant \u00e0 des crit\u00e8res d\u2019\u00e9coresponsabilit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/deuxieme-edition-reussie-du-blue-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T20:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-23T13:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/10\/la-une-blue-screen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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