{"id":211364,"date":"2023-10-06T12:06:03","date_gmt":"2023-10-06T10:06:03","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=211364"},"modified":"2023-10-06T12:06:03","modified_gmt":"2023-10-06T10:06:03","slug":"effie-awards-2023-dix-neuf-trophees-dont-trois-dor","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/effie-awards-2023-dix-neuf-trophees-dont-trois-dor\/","title":{"rendered":"Effie Awards 2023 : dix-neuf troph\u00e9es, dont trois d’or"},"content":{"rendered":"

L’\u00e9dition 2023 des Effie Awards a connu hier son apoth\u00e9ose. Les organisateurs ont d\u00e9cern\u00e9 trois Effie d’or, sept d’argent et neuf de bronze. Les neuf autres finalistes ont, eux aussi, \u00e9t\u00e9 mis \u00e0 l’honneur.<\/strong><\/p>\n

Effie Belgium a proclam\u00e9 hier les r\u00e9sultats de l’\u00e9dition 2023 des Effie Awards, apr\u00e8s le traditionnel Effie Effectiveness Forum. Lors du d\u00eener de gala, organis\u00e9 \u00e0 l’Event Lounge \u00e0 Bruxelles, dix-neuf annonceurs participants et leurs agences ont \u00e9t\u00e9 r\u00e9compens\u00e9s par un prestigieux Effie Award pour leurs r\u00e9sultats exceptionnels en termes d’efficacit\u00e9 prouv\u00e9e. Trois comp\u00e9titeurs ont re\u00e7u un Effie d’or (Volvo\/FamousGrey, Quick et Delhaize\/TBWA), sept un Effie d’argent et neuf un Effie de bronze. Les neuf autres finalistes ont, quant \u00e0 eux, re\u00e7u les f\u00e9licitations du jury.<\/p>\n\"\"\n

Le palmar\u00e8s complet est disponible sur Effiebelgium.be<\/a>.<\/p>\n

Trois autres \u00ab\u2009Mention in Excellence\u2009\u00bb ont, en outre, \u00e9t\u00e9 d\u00e9cern\u00e9es. Le dossier \u201cThe Street is our Showroom\u201d de Volvo, en coop\u00e9ration avec FamousGrey et Mindshare, a re\u00e7u la Mention in Excellence in Touchpoints en plus d’un Effie d’or. La Mention in Excellence Strategy a \u00e9t\u00e9 d\u00e9cern\u00e9e \u00e0 \u201cThe Unbreakable Belgian Brand Against All Odds\u201d, le dossier de Quick (Burger Brands Belgium) qui a \u00e9galement d\u00e9croch\u00e9 un Effie d’or. Enfin, la toute premi\u00e8re Mention in Excellence Sustainability a \u00e9t\u00e9 attribu\u00e9e \u00e0 Decathlon et \u00e0 ses agences Bonka Circus, Influo et Bepublic pour leur dossier \u201cDecathlon becomes Nolhtaced\u201d, qui a \u00e9galement remport\u00e9 un Effie d’argent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dix-neuf annonceurs et leurs agences ont \u00e9t\u00e9 r\u00e9compens\u00e9s pour leurs r\u00e9sultats en termes d’efficacit\u00e9 prouv\u00e9e. Trois comp\u00e9titeurs ont re\u00e7u un Effie d’or (Volvo\/FamousGrey, Quick et Delhaize\/TBWA), sept un Effie d’argent et neuf un Effie de bronze.<\/p>\n","protected":false},"author":7,"featured_media":173424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[18490,11152,2216,9253,8551,94,19930,9109,15237],"class_list":["post-211364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-decathlon-fr","tag-delhaize-fr","tag-effie-awards","tag-effie-effectiveness-forum-fr","tag-famousgrey-fr","tag-mindshare-fr","tag-quick-fr","tag-tbwa-fr","tag-volvo-fr"],"acf":[],"yoast_head":"\nEffie Awards 2023 : dix-neuf troph\u00e9es, dont trois d'or<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/effie-awards-2023-dix-neuf-trophees-dont-trois-dor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effie Awards 2023 : dix-neuf troph\u00e9es, dont trois d'or\" \/>\n<meta property=\"og:description\" content=\"Dix-neuf annonceurs et leurs agences ont \u00e9t\u00e9 r\u00e9compens\u00e9s pour leurs r\u00e9sultats en termes d'efficacit\u00e9 prouv\u00e9e. Trois comp\u00e9titeurs ont re\u00e7u un Effie d'or (Volvo\/FamousGrey, Quick et Delhaize\/TBWA), sept un Effie d'argent et neuf un Effie de bronze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/effie-awards-2023-dix-neuf-trophees-dont-trois-dor\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-06T10:06:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Effie-Belgium.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Wim\" \/>\n\t<meta name=\"twitter:label2\" 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