{"id":210505,"date":"2023-09-18T10:59:38","date_gmt":"2023-09-18T08:59:38","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=210505"},"modified":"2023-09-21T14:24:23","modified_gmt":"2023-09-21T12:24:23","slug":"rentree-2023-topradio-intensifie-sa-programmation","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/rentree-2023-topradio-intensifie-sa-programmation\/","title":{"rendered":"Rentr\u00e9e 2023 : TOPradio intensifie sa programmation"},"content":{"rendered":"<p><strong><a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:company\/293)\">TOPradio<\/a> continuera \u00e0 diffuser des succ\u00e8s reconnaissables avec un rythme en automne et aura pour objectif principal de divertir en mettant l&rsquo;accent sur la musique et les DJ dot\u00e9s de personnalit\u00e9s. \u00ab\u00a0<em>En tant que marque m\u00e9diatique pertinente, nous portons \u00e9galement attention \u00e0 ce qui se passe dans le monde\u00a0\u00bb<\/em>, peut-on lire dans le communiqu\u00e9 de presse.<\/strong><\/p>\n<h3><strong>Chiffres CIM : TOPradio continue de cro\u00eetre<\/strong><\/h3>\n<p>TOPradio a \u00e9t\u00e9 rachet\u00e9e en 2021 par <strong>hellohelloradio.com<\/strong>, qui a r\u00e9nov\u00e9 la station de radio et attir\u00e9 un nouveau public. La refonte avec la ligne directrice \u00ab\u00a0We Make You Move\u00a0\u00bb soutient cette innovation et maintient la hausse des parts de march\u00e9 aupr\u00e8s des groupes cibles commerciaux les plus importants.<\/p>\n<p>TOPradio atteint une audience quotidienne de 69 000 auditeurs (12+). En moyenne, cela repr\u00e9sente 171 000 auditeurs par semaine. TOPradio se concentre sur les groupes cibles commercialement int\u00e9ressants de 18 \u00e0 34 ans et de 18 \u00e0 44 ans.*<\/p>\n<p>Dans le groupe cible 18-44 ans, la station obtient une part de march\u00e9 de 3,4 %, ce qui repr\u00e9sente une augmentation impressionnante de 36 points de pourcentage. Une augmentation similaire est observ\u00e9e dans le groupe cible 18-34 ans, o\u00f9 TOPradio atteint une belle part de march\u00e9 de 4 %.*<\/p>\n<p><strong>Steve Van den Audenaerde<\/strong>, Director Audio Business &amp; On Demand, DPG Media Advertising : \u00ab\u00a0<em>DPG Media Advertising se r\u00e9jouit de voir que TOPradio est clairement en croissance en termes de parts de march\u00e9 et d&rsquo;audience gr\u00e2ce \u00e0 la couverture suppl\u00e9mentaire en DAB+ et \u00e0 la programmation renforc\u00e9e. Les cha\u00eenes TOP suppl\u00e9mentaires enti\u00e8rement num\u00e9riques contribuent \u00e9galement \u00e0 cette belle histoire num\u00e9rique. La radio, gr\u00e2ce \u00e0 sa position unique, est compl\u00e9mentaire aux autres marques de radio en r\u00e9gie, \u00e9largissant et compl\u00e9tant ainsi l&rsquo;offre. Cela se remarque \u00e9galement du c\u00f4t\u00e9 des annonceurs, o\u00f9 TOPradio est en croissance\u00a0\u00bb<\/em>.<\/p>\n<p>* <em>Source : CIM RAM mai-ao\u00fbt &rsquo;22 sept.-d\u00e9c. &rsquo;22 janv.-avril &rsquo;23<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Van den Audenaerde, Directeur Audio Business &#038; On Demand chez DPG Media Advertising, se r\u00e9jouit de la croissance de TOPradio gr\u00e2ce au DAB+ et \u00e0 la programmation renforc\u00e9e.<\/p>\n","protected":false},"author":4,"featured_media":194194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[16,7886],"tags":[14657,19795,10487,8509],"class_list":["post-210505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-ongedefinieerd-fr","tag-dpg-media-advertising-fr","tag-rentree-2023","tag-steve-van-den-audenaerde-fr","tag-topradio-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rentr\u00e9e 2023 : TOPradio intensifie sa programmation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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