{"id":209714,"date":"2023-08-28T16:00:54","date_gmt":"2023-08-28T14:00:54","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=209714"},"modified":"2023-08-29T16:08:41","modified_gmt":"2023-08-29T14:08:41","slug":"transfer-kids-day-transfer-et-human8-sassocient-le-21-septembre","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/transfer-kids-day-transfer-et-human8-sassocient-le-21-septembre\/","title":{"rendered":"Transfer Kids Day : Transfer et Human8 s\u2019associent le 21 septembre"},"content":{"rendered":"<p><strong>Le jeudi 21 septembre, la r\u00e9gie publicitaire Transfer organise une journ\u00e9e riche en informations, recherches et analyses sur la publicit\u00e9, les enfants et les m\u00e9dias. En collaboration avec Human8, l&rsquo;influence de la publicit\u00e9 et de l&rsquo;utilisation des m\u00e9dias sera \u00e9tudi\u00e9e parmi la g\u00e9n\u00e9ration n\u00e9e apr\u00e8s 2010, Gen-Alpha.<\/strong><\/p>\n<p>En tant que r\u00e9gie publicitaire pour les cha\u00eenes th\u00e9matiques pour enfants en Belgique, <strong>Transfer<\/strong> collabore avec <strong>Human8<\/strong>, qui poss\u00e8de une longue exp\u00e9rience en mati\u00e8re de conseils et d&rsquo;\u00e9tudes de march\u00e9 ax\u00e9s sur l&rsquo;humain. Ensemble, ils unissent leurs forces pour explorer l&rsquo;influence de la publicit\u00e9 sur les jeunes groupes cibles. Avec l&rsquo;\u00e9volution rapide des m\u00e9dias et la mont\u00e9e en puissance de la <strong>G\u00e9n\u00e9ration Alpha<\/strong> &#8211; la g\u00e9n\u00e9ration n\u00e9e apr\u00e8s 2010 &#8211; il est crucial de d\u00e9velopper une connaissance approfondie de la fa\u00e7on dont la publicit\u00e9 impacte les enfants et comment cette nouvelle g\u00e9n\u00e9ration interagit avec le marketing, la publicit\u00e9 et la consommation de m\u00e9dias.<\/p>\n<p>Le jeudi 21 septembre sera le <strong>Transfer Kids Day<\/strong> : une occasion unique pour les annonceurs, les agences de relations publiques, de cr\u00e9ation et de m\u00e9dias de se plonger dans les derni\u00e8res id\u00e9es et analyses sur les enfants et la publicit\u00e9. Le programme comprend des pr\u00e9sentations d&rsquo;experts du secteur, des discussions interactives et des pr\u00e9sentations d&rsquo;\u00e9tudes de cas provenant de diverses cha\u00eenes de t\u00e9l\u00e9vision. Outre les annonceurs bas\u00e9s en Belgique, les partenaires n\u00e9erlandais sont \u00e9galement invit\u00e9s \u00e0 participer \u00e0 cette journ\u00e9e pleine d&rsquo;expertise.<\/p>\n<p><em>\u00ab Cette collaboration souligne la responsabilit\u00e9 partag\u00e9e de l&rsquo;industrie et des diverses marques pour enfants de traiter la publicit\u00e9 destin\u00e9e aux jeunes publics de mani\u00e8re \u00e9thique et responsable \u00bb<\/em>, a d\u00e9clar\u00e9 <strong>Michel Dupont<\/strong>, directeur g\u00e9n\u00e9ral de Transfer. <em>\u00ab Nous sommes impatients d&rsquo;inviter les annonceurs, les cr\u00e9atifs et les agences m\u00e9dias \u00e0 participer \u00e0 cette journ\u00e9e d&rsquo;apprentissage et de partage de connaissances. \u00bb<\/em><\/p>\n<p>Les participants peuvent s&rsquo;attendre \u00e0 une journ\u00e9e inspirante et informative, remplie d&rsquo;analyses approfondies, d&rsquo;informations pr\u00e9cieuses et d&rsquo;opportunit\u00e9s de r\u00e9seautage avec des professionnels partageant les m\u00eames id\u00e9es. La Transfer Kids Day se d\u00e9roulera au <strong>Ch\u00e2teau Tivoli de Malines, de 9h \u00e0 15h<\/strong>. Les enfants ne seront pas admis \u00e0 l&rsquo;\u00e9v\u00e9nement. Pour plus d&rsquo;informations, les inscriptions et le programme complet, visitez <a href=\"https:\/\/mytransfer.be\/transfer-kids-day-registration\/\">le site web<\/a>.<\/p>\n<img decoding=\"async\" class=\"transparent aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/08\/Transfer-Kids-Day-2023-full.png\" alt=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/08\/Transfer-Kids-Day-2023-full.png\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Le jeudi 21 septembre, la r\u00e9gie publicitaire Transfer organise une journ\u00e9e riche en recherches sur l&rsquo;influence de la publicit\u00e9 et des m\u00e9dias sur la g\u00e9n\u00e9ration n\u00e9e apr\u00e8s 2010 (Gen-Alpha), en collaboration avec Human8. Rendez-vous \u00e0 Malines.<\/p>\n","protected":false},"author":7,"featured_media":209588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[19702,9665,19703,1368],"class_list":["post-209714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-human8-fr","tag-michel-dupont-fr","tag-transfer-kids-day-fr","tag-transfer-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transfer Kids Day : Transfer et Human8 s\u2019associent le 21 septembre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/transfer-kids-day-transfer-et-human8-sassocient-le-21-septembre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transfer Kids Day : Transfer et Human8 s\u2019associent le 21 septembre\" \/>\n<meta property=\"og:description\" content=\"Le jeudi 21 septembre, la r\u00e9gie publicitaire Transfer organise une journ\u00e9e riche en recherches sur l&#039;influence de la publicit\u00e9 et des m\u00e9dias sur la g\u00e9n\u00e9ration n\u00e9e apr\u00e8s 2010 (Gen-Alpha), en collaboration avec Human8. 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