{"id":208775,"date":"2023-07-17T13:25:11","date_gmt":"2023-07-17T11:25:11","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=208775"},"modified":"2023-07-17T13:25:11","modified_gmt":"2023-07-17T11:25:11","slug":"la-plateforme-best-of-ooh-senrichit-de-5-cas-inspirants","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/la-plateforme-best-of-ooh-senrichit-de-5-cas-inspirants\/","title":{"rendered":"La plateforme Best of OOH s&rsquo;enrichit de 5 cas inspirants"},"content":{"rendered":"<p>La plateforme Best of OOH compte 3 nouvelles campagnes prim\u00e9es parmi les 5 cas ajout\u00e9s par le jury d&rsquo;experts.<\/p>\n<p>Ce jury est compos\u00e9 de sp\u00e9cialistes travaillant chez des annonceurs, des agences m\u00e9dia et des r\u00e9gies.<\/p>\n<ul>\n<li>Annonceurs : Catherine Ducamp (BNP Paribas Fortis), Perrine De Keyzer (Proximus), Aline Driesen (Ikea) et Annelore Van Hove (Delhaize).<\/li>\n<li>Agences m\u00e9dia : Saskia Van Haelen (Rapport), Thomas De Greef (Kinetic) et Jos Van Campenhout (Outsight).<\/li>\n<li>R\u00e9gies : Gert Delgouffe (Clear Channel), Harold Masquelier (JCDecaux), Inge Debaets &amp; Ben Stallaert (Lijncom), Kristof Van Goethem (Guidooh), David Van Diest (ShelfService) et Olivier Fey (Mediafield).<\/li>\n<\/ul>\n<p>Parmi les 20 cas soumis durant le deuxi\u00e8me trimestre 2023, le jury en a s\u00e9lectionn\u00e9 cinq pour \u00eatre ajout\u00e9s en tant qu&rsquo;exemples inspirants de l&rsquo;excellente utilisation de l&rsquo;out-of-home sur la plateforme.<\/p>\n<p>Il s&rsquo;agit des campagnes des marques <a href=\"https:\/\/best-of-ooh.be\/great-cases-2\/\">SOS Villages d&rsquo;Enfants, Bebat, Fanta, Samsung et Warner Bros. Discovery en partenariat avec Nissan<\/a>. Ces campagnes se sont distingu\u00e9es par leur approche innovante du m\u00e9dia ou leur combinaison avec d&rsquo;autres techniques telles que l&rsquo;activation via les m\u00e9dias sociaux.<\/p>\n<p>Le jury a \u00e9galement s\u00e9lectionn\u00e9 quatre visuels exemplaires qui se distinguent par leur force de frappe, pour <a href=\"https:\/\/best-of-ooh.be\/category\/visuals\/\">Land Rover, Panos, Oatly et X2O<\/a>.<\/p>\n<p>Trois cas ont \u00e9t\u00e9 couronn\u00e9s par le jury, ce qui t\u00e9moigne de leur contribution substantielle \u00e0 l&rsquo;\u00e9volution du m\u00e9dia. Il s&rsquo;agit des cas de <a href=\"https:\/\/best-of-ooh.be\/category\/crown\/\">SOS Villages d&rsquo;Enfants, Fanta et Samsung<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parmi les 20 cas soumis durant le deuxi\u00e8me trimestre 2023, le jury en a s\u00e9lectionn\u00e9 cinq pour \u00eatre ajout\u00e9s en tant qu&rsquo;exemples inspirants de l&rsquo;excellente utilisation de l&rsquo;out-of-home sur la plateforme.<\/p>\n","protected":false},"author":7,"featured_media":204905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[19340,50],"class_list":["post-208775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-best-of-ooh-fr","tag-out-of-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plateforme Best of OOH s&#039;enrichit de 5 cas inspirants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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