{"id":207701,"date":"2023-06-22T12:44:46","date_gmt":"2023-06-22T10:44:46","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=207701"},"modified":"2023-06-22T12:44:46","modified_gmt":"2023-06-22T10:44:46","slug":"outsource-fete-ses-30-ans-et-met-le-cap-sur-la-data","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/outsource-fete-ses-30-ans-et-met-le-cap-sur-la-data\/","title":{"rendered":"Outsource f\u00eate ses 30\u202fans et met le cap sur la data"},"content":{"rendered":"

Outsource Communications<\/strong> f\u00eate ses 30\u202fans. Cette agence de communication et de relations publiques de la p\u00e9riph\u00e9rie bruxelloise sp\u00e9cialis\u00e9e dans la communication d\u2019entreprise et la gestion de la r\u00e9putation en profite pour faire peau neuve avec \u00e0 la cl\u00e9 un nouveau positionnement orient\u00e9 data, un nouveau branding et un site web repens\u00e9.<\/p>\n

Katleen Peeters<\/strong>, Managing Director d\u2019Outsource\u202f: \u00ab\u202fTout comme nos coll\u00e8gues du marketing, les responsables RP et les professionnels de la communication d\u2019entreprise doivent se tourner vers les donn\u00e9es. Il n\u2019est plus admissible d\u2019avancer \u00e0 l\u2019aveugle ou de fa\u00e7on totalement intuitive. Les donn\u00e9es interviennent bien avant la phase de mise en \u0153uvre, et servent de base d\u00e8s le tout d\u00e9but, au moment de l\u2019\u00e9laboration de la strat\u00e9gie et de la conception de la campagne. C\u2019est dans ce cadre que nous entendons conseiller et alimenter. Outsource doit devenir la premi\u00e8re agence de communication d\u2019entreprise r\u00e9solument data-driven.\u202f\u00bb<\/em><\/p>\n

Il faut donc fonctionner en connaissance de cause, tout en se basant sur la collecte et l\u2019analyse des donn\u00e9es disponibles et sans tenir compte des avis personnels et autres intuitions. Cette approche doit aider les entreprises \u00e0 communiquer moins, mais mieux et de mani\u00e8re plus personnelle et coh\u00e9rente \u00e0 travers l\u2019ensemble des canaux tout en g\u00e9n\u00e9rant un effet mesurable. Chez Outsource, la qualit\u00e9 des r\u00e9sultats priment r\u00e9solument sur la quantit\u00e9 du contenu g\u00e9n\u00e9r\u00e9.<\/p>\n\"\"\n","protected":false},"excerpt":{"rendered":"

Outsource Communications f\u00eate ses 30\u202fans. Cette agence de communication et de relations publiques en profite pour faire peau neuve avec \u00e0 la cl\u00e9 un nouveau positionnement orient\u00e9 data, un nouveau branding et un site web repens\u00e9.<\/p>\n","protected":false},"author":7,"featured_media":207696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[11185,11188,7393],"class_list":["post-207701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-katleen-peeters-fr","tag-outsource-communications-fr","tag-public-relations-pr-fr"],"acf":[],"yoast_head":"\nOutsource f\u00eate ses 30\u202fans et met le cap sur la data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/outsource-fete-ses-30-ans-et-met-le-cap-sur-la-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outsource f\u00eate ses 30\u202fans et met le cap sur la data\" \/>\n<meta property=\"og:description\" content=\"Outsource Communications f\u00eate ses 30\u202fans. 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