{"id":207351,"date":"2023-06-19T11:30:11","date_gmt":"2023-06-19T09:30:11","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=207351"},"modified":"2023-06-20T12:58:37","modified_gmt":"2023-06-20T10:58:37","slug":"trois-nouveaux-clients-de-mobilite-pour-all-colors-of-communication","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/trois-nouveaux-clients-de-mobilite-pour-all-colors-of-communication\/","title":{"rendered":"Trois nouveaux clients de mobilit\u00e9 pour All Colors of Communication"},"content":{"rendered":"<p><strong>Le bureau de communication All Colors of Communication a ajout\u00e9 trois nouveaux clients \u00e0 son portefeuille de mobilit\u00e9 : l&rsquo;importateur Astara et les marques Maxus et Isuzu.<\/strong><\/p>\n<p>Pour <strong>Maxus<\/strong>, une marque automobile relativement nouvelle en Europe qui propose des fourgonnettes \u00e9lectriques, l&rsquo;agence d\u00e9veloppe une campagne de communication \u00e0 360 degr\u00e9s comprenant de la publicit\u00e9 (num\u00e9rique), du marketing de contenu, de la communication avec les concessionnaires, et bien plus encore. Pour <strong>Isuzu<\/strong>, All Colors met en place des campagnes de g\u00e9n\u00e9ration de leads et s&rsquo;occupe de la photographie, de la conception et de la cr\u00e9ation des stands d&rsquo;exposition. \u00ab\u00a0<em>En tant qu&rsquo;importateur de pas moins de 7 marques automobiles challengers en Belgique et au Luxembourg, <strong>Astara<\/strong> se fait soutenir par des partenaires qui comprennent les d\u00e9fis de ces marques et peuvent utiliser les bonnes techniques pour les faire cro\u00eetre\u00a0\u00bb<\/em>, d\u00e9clare <strong>Isabelle Michiels<\/strong>, responsable marketing chez Astara.<\/p>\n<p>L&rsquo;expansion vers le secteur de la mobilit\u00e9 correspond parfaitement aux ambitions d&rsquo;All Colors of Communication, selon le directeur g\u00e9n\u00e9ral <strong>Kristof De Roeck<\/strong>. \u00ab\u00a0<em>En tant qu&rsquo;agence de communication, nous sommes actifs depuis 20 ans aupr\u00e8s des entreprises technologiques. Il y a 10 ans, nous avons observ\u00e9 l&rsquo;\u00e9volution de l&rsquo;ensemble du secteur de l&rsquo;informatique. Soudain, il y a eu un changement de propri\u00e9t\u00e9 vers les services informatiques. Aujourd&rsquo;hui, nous constatons de nombreuses similitudes avec l&rsquo;\u00e9volution que conna\u00eet le secteur automobile. Les voitures d&rsquo;aujourd&rsquo;hui sont de la technologie sur quatre roues, le mod\u00e8le de distribution est mis sous pression, et la location devient plus courante que la possession automobile.<\/em>\u00a0\u00bb<\/p>\n<p>Avec ces trois marques, All Colors of Communication n&rsquo;en est pas \u00e0 son premier essai. L&rsquo;agence participe d\u00e9j\u00e0 depuis plusieurs ann\u00e9es \u00e0 l&rsquo;\u00e9laboration de l&rsquo;histoire de <strong>LeasePlan<\/strong>. L&rsquo;accent est principalement mis sur l&rsquo;\u00e9lectrification de la flotte et le passage \u00e0 une flotte et \u00e0 une mobilit\u00e9 en tant que service.<\/p>\n<p>\u00ab\u00a0<em>Au premier trimestre de 2023, sur les 130.000 nouvelles voitures command\u00e9es en Belgique, 87.000 \u00e9taient des v\u00e9hicules utilitaires. La Belgique est donc devenue un pays de flottes. En tant que soci\u00e9t\u00e9 de location, vous devez expliquer aux entreprises quel r\u00f4le joue la voiture pour elles : r\u00e9mun\u00e9ration flexible, co\u00fbt total de possession, \u00e9lectrification, bornes de recharge, conduite de v\u00e9hicules \u00e9lectriques, etc. Avec notre exp\u00e9rience en technologie, mais aussi en ressources humaines, nous sommes capables de traduire cette histoire en contenu percutant et en campagnes efficaces\u00a0\u00bb<\/em>, explique Kristof De Roeck.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All Colors of Communication a ajout\u00e9 trois nouveaux clients \u00e0 son portefeuille de mobilit\u00e9, dont l&rsquo;importateur Astara et les marques Maxus et Isuzu. <\/p>\n","protected":false},"author":4,"featured_media":178738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25,7886],"tags":[15821,19558,19559,19560,16871,7393],"class_list":["post-207351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ongedefinieerd-fr","tag-all-colors-of-communication-fr","tag-astara-fr","tag-isabelle-michiels-fr","tag-isuzu-fr","tag-kristof-de-roeck","tag-public-relations-pr-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trois nouveaux clients de mobilit\u00e9 pour All Colors of Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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