{"id":207205,"date":"2023-06-16T10:48:58","date_gmt":"2023-06-16T08:48:58","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=207205"},"modified":"2023-06-16T11:22:38","modified_gmt":"2023-06-16T09:22:38","slug":"nouvelles-recommandations-de-bam-pour-les-influenceurs-et-le-marketing-ethique","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouvelles-recommandations-de-bam-pour-les-influenceurs-et-le-marketing-ethique\/","title":{"rendered":"Nouvelles recommandations de BAM pour les influenceurs et le marketing \u00e9thique"},"content":{"rendered":"<p><strong>BAM a \u00e9labor\u00e9 deux nouvelles recommandations qui devraient aider les membres dans leurs contacts avec les influenceurs et dans leurs efforts pour rendre le marketing plus \u00e9thique. L\u2019assembl\u00e9e g\u00e9n\u00e9rale de BAM a approuv\u00e9 les deux nouvelles recommandations concernant le marketing d\u2019influence et le marketing \u00e9thique, montrant ainsi qu\u2019elle accordait son plein soutien \u00e0 ces initiatives.<\/strong><\/p>\n<p>Le <strong>Think Thank Ethics<\/strong> s\u2019est bas\u00e9 sur le code ICC international pour d\u00e9finir un certain nombre de r\u00e8gles \u00e9thiques. La liste, intitul\u00e9e <em>\u00ab\u00a0fifteen commandments of ethical marketing\u00a0\u00bb<\/em>, comprend des recommandations portant sur 15 th\u00e8mes. Son objectif est d\u2019inspirer, de renforcer et de p\u00e9renniser la confiance des consommateurs gr\u00e2ce \u00e0 un marketing \u00e9quitable, l\u00e9gal, d\u00e9cent, transparent et v\u00e9ridique. Pour les entreprises, cela place tous les acteurs sur un m\u00eame pied d\u2019\u00e9galit\u00e9 et favorise une concurrence loyale.<\/p>\n<p>Par ailleurs, un avis a \u00e9t\u00e9 \u00e9mis pour recommander le respect des lignes directrices du <strong>Centre de la Communication<\/strong> concernant le marketing d\u2019influence et pour les int\u00e9grer dans les relations avec les influenceurs. Le Centre (dont BAM est membre) a d\u00e9fini diff\u00e9rentes recommandations et obligations, en concertation avec le cabinet de la secr\u00e9taire d\u2019\u00c9tat \u00e0 la Protection des consommateurs et l\u2019administration du SPF \u00c9conomie.<\/p>\n<p>Il est \u00e9galement conseill\u00e9 aux membres d\u2019encourager les influenceurs avec lesquels ils travaillent \u00e0 enregistrer leur adresse sur des plateformes d\u00e9di\u00e9es (Becommerce et Feweb). En effet, les lignes directrices les obligent \u00e0 rendre publiques les <strong>donn\u00e9es relatives \u00e0 leur entreprise<\/strong>.<\/p>\n<p>Les deux recommandations ont \u00e9t\u00e9 approuv\u00e9es lors de l\u2019assembl\u00e9e g\u00e9n\u00e9rale de BAM, ce qui n\u2019est pas une co\u00efncidence puisqu\u2019elle s\u2019est tenue apr\u00e8s le Meaningful Marketing Talk au cours duquel la secr\u00e9taire d\u2019\u00c9tat au Budget et \u00e0 la Protection des consommateurs, <strong>Alexia Bertrand<\/strong>, a expliqu\u00e9 plus en d\u00e9tail sa politique relative aux influenceurs. Lors d&rsquo;une double interview avec le pr\u00e9sident du BAM, <strong>Koen Van\u00a0Impe<\/strong> (CEO de +Koo), elle n\u2019a pas manqu\u00e9 de f\u00e9liciter le secteur pour les efforts fournis en mati\u00e8re d\u2019autor\u00e9gulation. \u00ab<em>\u00a0Je suis vraiment heureuse de voir que le secteur s\u2019impose une autodiscipline pour pouvoir intervenir rapidement et efficacement. Cela prouve qu\u2019il se sent concern\u00e9 et planche sur des solutions.\u00a0<\/em>\u00bb<\/p>\n<p><a href=\"https:\/\/www.marketing.be\/inspire-content\/fr\/nouvelles-recommandations-de-bam-pour-les-influenceurs-et-le-marketing-ethique\">D\u00e9couvrez les recommandations concernant le marketing d\u2019influence et le marketing \u00e9thique.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Think Thank Ethics s\u2019est bas\u00e9 sur le code ICC international pour d\u00e9finir un ensemble de r\u00e8gles \u00e9thiques. De plus, un avis a \u00e9t\u00e9 \u00e9mis afin de respecter les lignes directrices du Centre de la Communication concernant le marketing d\u2019influence.<\/p>\n","protected":false},"author":4,"featured_media":207246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7886],"tags":[19549,8990,14444,8835,4089],"class_list":["post-207205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-alexia-bertrand-fr","tag-bam-belgian-association-of-marketing-fr","tag-centre-de-la-communication","tag-influencer-marketing-fr","tag-koen-van-impe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelles recommandations de BAM pour les influenceurs et le marketing \u00e9thique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/nouvelles-recommandations-de-bam-pour-les-influenceurs-et-le-marketing-ethique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelles recommandations de BAM pour les influenceurs et le marketing \u00e9thique\" \/>\n<meta property=\"og:description\" content=\"Le Think Thank Ethics s\u2019est bas\u00e9 sur le code ICC international pour d\u00e9finir un ensemble de r\u00e8gles \u00e9thiques. 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