{"id":207167,"date":"2023-06-15T10:44:27","date_gmt":"2023-06-15T08:44:27","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=207167"},"modified":"2023-06-15T12:12:07","modified_gmt":"2023-06-15T10:12:07","slug":"var-et-vrt-remportent-trois-fois-lor-aux-amma","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/var-et-vrt-remportent-trois-fois-lor-aux-amma\/","title":{"rendered":"Var et VRT remportent trois fois l&rsquo;or aux AMMA"},"content":{"rendered":"<p><strong>Le 8 juin, la c\u00e9r\u00e9monie des prix AMMA a eu lieu. Les AMMA sont depuis plus de 20 ans les r\u00e9compenses les plus prestigieuses pour les meilleures campagnes et concepts dans le domaine des m\u00e9dias et de la publicit\u00e9. Var\/VRT s&rsquo;est vu d\u00e9cerner pas moins de 3 prix d&rsquo;or, dont 2 pour VRT MAX, la plateforme de streaming en ligne du diffuseur public proposant gratuitement l&rsquo;ensemble des contenus vid\u00e9o et audio de VRT<\/strong>.<\/p>\n<p><strong>VRT MAX<\/strong> a remport\u00e9 le prix de la <strong>Media Brand of the Year<\/strong>, se distinguant par ses avanc\u00e9es en mati\u00e8re de d\u00e9veloppement de produits, de port\u00e9e et d&rsquo;attraction de nouveaux publics. La plateforme a rajeuni son auditoire en \u00e9largissant son offre avec des programmes locaux, et est devenue un acteur de premier plan pour les jeunes actifs sur TikTok, Spotify et Facebook.<\/p>\n<p>De plus, VRT MAX a \u00e9galement \u00e9t\u00e9 r\u00e9compens\u00e9e par le <strong>Future-Proof Award<\/strong> pour son excellente capacit\u00e9 \u00e0 atteindre les jeunes dans un environnement s\u00fbr. Les programmes, th\u00e8mes et formats de VRT MAX sont adapt\u00e9s aux modes de consommation actuels des jeunes : accessibles partout, sur mobile, de mani\u00e8re concise, ax\u00e9s sur la communaut\u00e9 et disponibles en direct ou en diff\u00e9r\u00e9.<\/p>\n<p>Outre VRT MAX, le concept du \u00ab\u00a0<strong>Moment of the day<\/strong>\u00a0\u00bb a \u00e9galement \u00e9t\u00e9 prim\u00e9. Cette initiative, fruit d&rsquo;une collaboration entre RMB, Clear Channel, Proximus et Var, a remport\u00e9 le prix AMMA de la Best Creative Media Use. Lors de la Coupe du Monde 2022 au Qatar, Proximus a li\u00e9 ce \u00ab\u00a0Moment of the day\u00a0\u00bb en diffusant le lendemain sur divers \u00e9crans DOOH \u00e0 travers toute la Belgique les moments forts de la journ\u00e9e de match.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 8 juin, la remise des prix AMMA a eu lieu. Var\/VRT a remport\u00e9 pas moins de 3 prix d&rsquo;or, dont 2 pour VRT MAX, la plateforme de streaming en ligne du diffuseur public.<\/p>\n","protected":false},"author":4,"featured_media":207157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[16],"tags":[8489,8510,8265,18423],"class_list":["post-207167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-amma-awards-fr","tag-var-fr","tag-vrt-fr","tag-vrt-max-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Var et VRT remportent trois fois l&#039;or aux AMMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/var-et-vrt-remportent-trois-fois-lor-aux-amma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Var et VRT remportent trois fois l&#039;or aux AMMA\" \/>\n<meta property=\"og:description\" content=\"Le 8 juin, la remise des prix AMMA a eu lieu. 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