{"id":206459,"date":"2023-05-25T11:28:24","date_gmt":"2023-05-25T09:28:24","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=206459"},"modified":"2023-05-25T11:28:24","modified_gmt":"2023-05-25T09:28:24","slug":"michel-mersch-presidera-le-jury-des-belgian-marketing-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/michel-mersch-presidera-le-jury-des-belgian-marketing-awards\/","title":{"rendered":"Michel Mersch pr\u00e9sidera le jury des Belgian Marketing Awards"},"content":{"rendered":"<p>Comme d\u2019habitude, c\u2019est un capitaine d\u2019industrie qui pr\u00e9sidera le jury des <strong>Belgian Marketing Awards<\/strong>. Il s\u2019agit cette ann\u00e9e de <strong>Michel Mersch<\/strong>, CEO de Nestl\u00e9 Belgilux. Il sera second\u00e9 par 12 professionnels du marketing issus de divers horizons.<\/p>\n<p>Cette ann\u00e9e encore, ACC, BABM, BAM, BMMA, CUBE, UBA et UMA d\u00e9cerneront les titres de Belgian Marketing Company of the Year, The Young Belgian Marketing Company of the Year et The Marketing Leader(ship) of the Year. Les heureux \u00e9lus seront d\u00e9sign\u00e9s par un jury de 13 membres, compos\u00e9 de gens d\u2019agence, d\u2019annonceurs et d\u2019universitaires.<\/p>\n<p>Les membres du jury sont :<\/p>\n<ul>\n<li>Catherine Closset (CMO Director Stellantis Belux)<\/li>\n<li>Eddy Cremers (Senior Client Officer Ipsos)<\/li>\n<li>Alain Decrop (professeur \u00e0 l\u2019universit\u00e9 de Namur)<\/li>\n<li>Eveline De Ridder (Partner Whyte Corporate Affairs)<\/li>\n<li>Maggie Geuens (professeur \u00e0 l\u2019universit\u00e9 de Gand)<\/li>\n<li>Anne-Fran\u00e7oise Piette (Partner Brain Impact)<\/li>\n<li>Sharon Roels (Marketing Director GB Goods)<\/li>\n<li>Suzanne Stroobants (CEO Mindshare)<\/li>\n<li>Koen Van Impe (CEO &amp;KOO Network)<\/li>\n<\/ul>\n<p>Comme toujours, le jury inclut les trois laur\u00e9ats de l\u2019ann\u00e9e pr\u00e9c\u00e9dente : Etienne Bachelier (Marketing Director Alken-Maes), Lise Conix (CEO Schoenen Torfs) et Ruben Renaer (cofondateur Brauzz).<\/p>\n<p><strong>La pr\u00e9sidence pour Michel Mersch (Nestl\u00e9)<\/strong><\/p>\n<p>Michel Mersch, CEO de Nestl\u00e9 Belgilux, pr\u00e9sidera le jury. \u00ab Je crois \u00e0 l\u2019impact du marketing et surtout des marketers \u00bb, justifie-t-il sa d\u00e9cision d\u2019accepter cette fonction. \u00ab Leur r\u00f4le est d\u2019inciter les consommateurs et citoyens \u00e0 adopter un mode de consommation plus durable, plus \u00e9thique et plus inclusif. \u00bb<\/p>\n<p>Pour Michel Mersch, il est difficile de d\u00e9terminer \u00e0 ce stade ce qui retiendra l\u2019attention du jury. \u00ab Je pense qu\u2019il est important d\u2019entendre l\u2019opinion de tous les juges. Mais de toute fa\u00e7on, je veux \u00eatre en mesure de voir l\u2019impact du marketer sur la soci\u00e9t\u00e9. \u00bb<\/p>\n<p><strong>Dossiers \u00e0 introduire jusqu\u2019\u00e0 la fin mai<\/strong><\/p>\n<p>Les candidatures aux Belgian Marketing Awards ont \u00e9t\u00e9 cl\u00f4tur\u00e9es le 30 avril. Les candidats sont maintenant invit\u00e9s \u00e0 introduire leur dossier. Ils ont pour ce faire jusqu\u2019au 31 mai. Un comit\u00e9 de s\u00e9lection choisira les neuf nomin\u00e9s (trois par cat\u00e9gorie). Sur cette base, compl\u00e9t\u00e9e par une pr\u00e9sentation orale, le jury d\u00e9signera les gagnants. Leurs noms seront r\u00e9v\u00e9l\u00e9s le 8 novembre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme d\u2019habitude, c\u2019est un capitaine d\u2019industrie qui pr\u00e9sidera le jury des Belgian Marketing Awards. Il s\u2019agit cette ann\u00e9e de Michel Mersch, CEO de Nestl\u00e9 Belgilux. Il sera second\u00e9 par 12 professionnels du marketing issus de divers horizons.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[14431,19506],"class_list":["post-206459","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-belgian-marketing-awards-fr","tag-michel-mersch-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michel Mersch pr\u00e9sidera le jury des Belgian Marketing Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/michel-mersch-presidera-le-jury-des-belgian-marketing-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michel Mersch pr\u00e9sidera le jury des Belgian Marketing Awards\" \/>\n<meta property=\"og:description\" content=\"Comme d\u2019habitude, c\u2019est un capitaine d\u2019industrie qui pr\u00e9sidera le jury des Belgian Marketing Awards. 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