{"id":205547,"date":"2023-04-26T05:35:01","date_gmt":"2023-04-26T03:35:01","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=205547"},"modified":"2023-04-26T16:21:34","modified_gmt":"2023-04-26T14:21:34","slug":"rmb-lance-une-offre-podcast-premium","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/rmb-lance-une-offre-podcast-premium\/","title":{"rendered":"RMB lance une offre podcast premium"},"content":{"rendered":"<p><strong>RMB<\/strong> lance une offre 100% d\u00e9di\u00e9e podcasts en \u2018one stop shopping\u2019 avec trois partenaires m\u00e9dia : <strong>RTBF<\/strong>, <strong>NRJ<\/strong> et <strong>Radio France<\/strong>. B\u00e2tie sur un catalogue compos\u00e9 de milliers de podcasts, cette offre est la promesse d\u2019un reach important.<\/p>\n<p>L\u2019offre <a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:medium\/6505)\"><strong>Podcast by RMB<\/strong><\/a> se d\u00e9cline en deux propositions :<\/p>\n<ul>\n<li>La premi\u00e8re sous forme de pr\u00e9-roll <strong>RON of Podcast<\/strong> avec une possibilit\u00e9 d\u2019ajout de data. Pas moins de 4 millions d\u2019impressions sont disponibles via cette offre chaque mois. \u00c0 cela, peut s\u2019ajouter une couche de donn\u00e9es socio-d\u00e9mo ou intentionnistes.<\/li>\n<li>La seconde, <strong>Sponsor Podcasts<\/strong>, est une offre sur-mesure, cr\u00e9\u00e9e \u00e0 la suite du briefing de l&rsquo;annonceur. Il s\u2019agira dans ce cas d\u2019une offre dite \u2018native\u2019 qui s\u2019harmonisera parfaitement avec les couleurs des podcasts.<\/li>\n<\/ul>\n<p>Via la formule Sponsor Podcasts, RMB propose des services personnalis\u00e9s pour aider les annonceurs \u00e0 concr\u00e9tiser leur projet de podcast en tenant compte de leurs besoins sp\u00e9cifiques. De la cr\u00e9ation de contenu \u00e0 la mise en ligne du podcast, en passant par le choix du podcaster, la recommandation du \u2018tone of voice\u2019 et la cr\u00e9ation de pages promotionnelles, la r\u00e9gie a acquis une solide expertise au fil des ann\u00e9es. Gr\u00e2ce \u00e0 la confiance des clients, RMB a d\u00e9j\u00e0 eu l\u2019occasion de traiter une diversit\u00e9 de th\u00e9matiques et a d\u00e9velopp\u00e9 diff\u00e9rentes approches sur mesure.<\/p>\n<p>Le podcast est le plus consomm\u00e9 chez les 18-24 ans et est l\u00e9g\u00e8rement plus \u00e9cout\u00e9 par une cible masculine. L\u2019\u00e9coute se fait encore majoritairement \u00e0 la maison (55%). Elle est suivie par une consommation en mouvement (transports priv\u00e9s et publics). La dur\u00e9e d\u2019\u00e9coute moyenne pour le podcast (IP Observer 2022) est d\u20191h30 par jour par ceux qui le consomment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RMB lance une offre 100% d\u00e9di\u00e9e podcasts en \u2018one stop shopping\u2019 avec trois partenaires m\u00e9dia : RTBF, NRJ et Radio France. B\u00e2tie sur un catalogue compos\u00e9 de milliers de podcasts, cette offre est la promesse d\u2019un reach important.<\/p>\n","protected":false},"author":7,"featured_media":205550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7886],"tags":[2282,11611,15041,7831,8507],"class_list":["post-205547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongedefinieerd-fr","tag-nrj","tag-podcast-fr","tag-radio-france-fr","tag-rmb-fr","tag-rtbf-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RMB lance une offre podcast premium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/rmb-lance-une-offre-podcast-premium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RMB lance une offre podcast premium\" \/>\n<meta property=\"og:description\" content=\"RMB lance une offre 100% d\u00e9di\u00e9e podcasts en \u2018one stop shopping\u2019 avec trois partenaires m\u00e9dia : RTBF, NRJ et Radio France. 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