{"id":205351,"date":"2023-04-23T20:26:15","date_gmt":"2023-04-23T18:26:15","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=205351"},"modified":"2023-04-25T14:32:02","modified_gmt":"2023-04-25T12:32:02","slug":"les-nomines-des-amma-sont-devoiles-dans-9-categories","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/","title":{"rendered":"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories"},"content":{"rendered":"

45 dossiers ont \u00e9t\u00e9 nomin\u00e9s par les jurys d’experts. Les mercredi 19 et jeudi 20 avril, lors des d\u00e9bats des jurys d’experts AMMA, les 5 meilleurs dossiers ont \u00e9t\u00e9 choisis parmi 9 cat\u00e9gories AMMA. Les candidatures de Publicis Groupe ont \u00e9t\u00e9 nomin\u00e9es 8 fois. Semetis a re\u00e7u 4 nominations. Var compte 3 nominations et de Clicktrust, EssenceMediacom, Initiative, JCDecaux, MediaCom, Mindshare, OMD, PHD Media, RMB et Space sont chacun r\u00e9f\u00e9renc\u00e9s 2 fichiers au jury final.<\/strong><\/p>\n

L’\u00e9dition 2023 des AMMA<\/strong> (Annual Master in Media Awards) a une nouvelle fois \u00e9tabli un nouveau record. Pas moins de 176 dossiers ont \u00e9t\u00e9 d\u00e9pos\u00e9s dans les 15 cat\u00e9gories, chacune se rapportant \u00e0 un domaine d’expertise m\u00e9diatique pr\u00e9cis. 140 professionnels des jurys AMMA, compos\u00e9s par la pr\u00e9sidente Lieve Pattyn<\/strong>, Sales & Marketing Director chez EG, se sont r\u00e9unis lors de 9 sessions r\u00e9parties sur 2 jours au douzi\u00e8me \u00e9tage de l’imposant b\u00e2timent WPP pour \u00e9valuer les candidatures dans 9 cat\u00e9gories et s\u00e9lectionner les 5 meilleures des dossiers.<\/p>\n

Apr\u00e8s tout, l’attribution des AMMA se d\u00e9roule en deux \u00e9tapes. Par exemple, les fichiers dans les cat\u00e9gories \u00ab Meilleure strat\u00e9gie m\u00e9dia \u00bb, \u00ab Meilleure utilisation cr\u00e9ative des m\u00e9dias \u00bb, \u00ab Meilleure utilisation du marketing \u00e0 la performance \u00bb, \u00ab Innovation et d\u00e9veloppement de l’ann\u00e9e \u00bb, \u00ab Recherche m\u00e9dia de l’ann\u00e9e \u00bb, \u00ab Meilleure utilisation de data \u00bb, \u00ab Best Use of Native & Content \u00bb, \u00ab Best Use of 1 Medium \u00bb et \u00ab Media Sustainability Award \u00bb ont \u00e9t\u00e9 minutieusement examin\u00e9s lors de neuf sessions de jury diff\u00e9rentes d’un groupe d’experts qui s\u00e9lectionnent 5 fichiers par cat\u00e9gorie et les envoient au jury final.<\/p>\n

Les d\u00e9bats de ces 9 groupes d’experts ont \u00e9t\u00e9 orient\u00e9s dans la bonne direction par la pr\u00e9sidente du jury Lieve Pattyn, en collaboration avec Steven De Deyne<\/strong> (Lead Brand, Communication & Media Central chez Proximus) en qualit\u00e9 de vice-pr\u00e9sident.<\/p>\n

Et les nomin\u00e9s sont…\"\"<\/h3>\n

Venez d\u00e9couvrir les dossiers nomin\u00e9s le 9 mai<\/span><\/span><\/span><\/h3>\n

En collaboration avec CommPass<\/strong>, l’UMA<\/strong> (United Media Agencies) propose \u00e0 chacun de venir d\u00e9couvrir 30 des dossiers pr\u00e9cit\u00e9s lors des UMA Get Together Best Media Campaigns<\/strong><\/a> le 9 mai \u00e0 partir de 13h au Proximus Lounge \u00e0 Evere.<\/p>\n

Au cours de cet apr\u00e8s-midi, les nomin\u00e9s tenteront de convaincre l’ensemble du jury AMMA qu’ils m\u00e9ritent un prix \u00e0 travers des pr\u00e9sentations concises (5 minutes par cas). Apr\u00e8s tout, le jury final se r\u00e9unira quelques jours plus tard pour juger les prix Gold, Silver & Bronze. Le UMA Get Together Best Media Campaigns sera donc un \u00e9v\u00e9nement tr\u00e8s int\u00e9ressant mettant en valeur le meilleur de l’expertise m\u00e9dia de l’ann\u00e9e \u00e9coul\u00e9e.<\/p>\n

Les prix seront remises lors de la C\u00e9r\u00e9monie AMMA<\/strong><\/a> le 8 juin \u00e0 l’Auditorium 2000 des Palais du Heysel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les mercredi 19 et jeudi 20 avril, les 5 meilleurs dossiers ont \u00e9t\u00e9 choisis parmi 9 cat\u00e9gories AMMA. Les candidatures de Publicis Groupe ont \u00e9t\u00e9 nomin\u00e9es 8 fois, Semetis a re\u00e7u 4 nominations et Var compte 3 nominations.<\/p>\n","protected":false},"author":4,"featured_media":48149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,7886],"tags":[8489,9728,13278,8409,12056,13627,9041,8510],"class_list":["post-205351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-ongedefinieerd-fr","tag-amma-awards-fr","tag-commpass-fr","tag-lieve-pattyn-fr","tag-publicis-groupe-fr","tag-semetis-fr","tag-steven-de-deyne-fr","tag-uma-united-media-agencies-fr","tag-var-fr"],"acf":[],"yoast_head":"\nLes nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories\" \/>\n<meta property=\"og:description\" content=\"Les mercredi 19 et jeudi 20 avril, les 5 meilleurs dossiers ont \u00e9t\u00e9 choisis parmi 9 cat\u00e9gories AMMA. Les candidatures de Publicis Groupe ont \u00e9t\u00e9 nomin\u00e9es 8 fois, Semetis a re\u00e7u 4 nominations et Var compte 3 nominations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-23T18:26:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T12:32:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"469\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories\",\"datePublished\":\"2023-04-23T18:26:15+00:00\",\"dateModified\":\"2023-04-25T12:32:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\"},\"wordCount\":482,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png\",\"keywords\":[\"AMMA Awards\",\"CommPass\",\"Lieve Pattyn\",\"Publicis Groupe\",\"Semetis\",\"Steven De Deyne\",\"UMA (United Media Agencies)\",\"Var\"],\"articleSection\":[\"Featured\",\"Ongedefinieerd\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\",\"name\":\"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png\",\"datePublished\":\"2023-04-23T18:26:15+00:00\",\"dateModified\":\"2023-04-25T12:32:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png\",\"width\":469,\"height\":469},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/","og_locale":"fr_FR","og_type":"article","og_title":"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories","og_description":"Les mercredi 19 et jeudi 20 avril, les 5 meilleurs dossiers ont \u00e9t\u00e9 choisis parmi 9 cat\u00e9gories AMMA. Les candidatures de Publicis Groupe ont \u00e9t\u00e9 nomin\u00e9es 8 fois, Semetis a re\u00e7u 4 nominations et Var compte 3 nominations.","og_url":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/","og_site_name":"MediaSpecs","article_published_time":"2023-04-23T18:26:15+00:00","article_modified_time":"2023-04-25T12:32:02+00:00","og_image":[{"width":469,"height":469,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories","datePublished":"2023-04-23T18:26:15+00:00","dateModified":"2023-04-25T12:32:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/"},"wordCount":482,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png","keywords":["AMMA Awards","CommPass","Lieve Pattyn","Publicis Groupe","Semetis","Steven De Deyne","UMA (United Media Agencies)","Var"],"articleSection":["Featured","Ongedefinieerd"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/","url":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/","name":"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png","datePublished":"2023-04-23T18:26:15+00:00","dateModified":"2023-04-25T12:32:02+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/AMMA-Awards-zwart-wit-zonder-jaartal.png","width":469,"height":469},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-des-amma-sont-devoiles-dans-9-categories\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Les nomin\u00e9s des AMMA sont d\u00e9voil\u00e9s dans 9 cat\u00e9gories"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/205351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=205351"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/205351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/48149"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=205351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=205351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=205351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}