{"id":205192,"date":"2023-04-19T12:56:12","date_gmt":"2023-04-19T10:56:12","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=205192"},"modified":"2023-04-19T13:45:50","modified_gmt":"2023-04-19T11:45:50","slug":"digital-media-association-dma-cesse-dexister","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/digital-media-association-dma-cesse-dexister\/","title":{"rendered":"Digital Media Association (DMA) cesse d&rsquo;exister"},"content":{"rendered":"<p>Apr\u00e8s 16 ann\u00e9e d\u2019existence, la <strong>Digital Media Association<\/strong> prend fin. La DMA a \u00e9t\u00e9 fond\u00e9e en 2007 \u00e0 l\u2019initiative des r\u00e9gies digitales locales belges. Elle avait pour mission de soutenir l\u2019\u00e9volution de la publicit\u00e9 digitale en Belgique et renforcer le secteur m\u00e9dia par un centre d\u2019expertise collectif.<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, 3 grands axes ont \u00e9t\u00e9 d\u00e9velopp\u00e9s autour de <strong>la mesure<\/strong> (en collaboration avec le CIM), des <strong>investissements digitaux<\/strong> (avec l\u2019\u00e9tude BAM-Matrix ou la pige IBD) et de la <strong>data<\/strong> (au travers d\u2019un groupe de travail rassemblant les DPO et experts data).<\/p>\n<p>Fort du constat que le digital fait d\u00e9sormais partie du quotidien du paysage m\u00e9diatique et d\u2019autres associations m\u00e9dia, une association sp\u00e9cifique uniquement centr\u00e9e sur le digital n&rsquo;est plus une n\u00e9cessit\u00e9 aujourd&rsquo;hui. Les membres ont, par la suite, d\u00e9cid\u00e9 \u00e0 l\u2019unanimit\u00e9 de mettre un terme \u00e0 l\u2019association.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fort du constat que le digital fait d\u00e9sormais partie du quotidien du paysage m\u00e9diatique, une association uniquement centr\u00e9e sur le digital n&rsquo;est plus une n\u00e9cessit\u00e9. Les membres de la DMA ont, par la suite, d\u00e9cid\u00e9 de mettre un terme \u00e0 l\u2019association.<\/p>\n","protected":false},"author":4,"featured_media":205190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[9102],"class_list":["post-205192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-dma-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Media Association (DMA) cesse d&#039;exister<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/digital-media-association-dma-cesse-dexister\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Media Association (DMA) cesse d&#039;exister\" \/>\n<meta property=\"og:description\" content=\"Fort du constat que le digital fait d\u00e9sormais partie du quotidien du paysage m\u00e9diatique, une association uniquement centr\u00e9e sur le digital n&#039;est plus une n\u00e9cessit\u00e9. 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