{"id":204457,"date":"2023-03-24T09:36:16","date_gmt":"2023-03-24T08:36:16","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=204457"},"modified":"2023-03-24T11:14:43","modified_gmt":"2023-03-24T10:14:43","slug":"metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/","title":{"rendered":"Metro fait peau neuve en digital et en print"},"content":{"rendered":"<p><strong>Metro poursuit sa transformation entam\u00e9e en octobre 2022 et franchit une nouvelle \u00e9tape en lan\u00e7ant sa nouvelle identit\u00e9 de marque, son <a href=\"http:\/\/www.metrotime.be\">nouveau site internet<\/a>\u00a0et sa nouvelle maquette papier.<\/strong><\/p>\n<p>L&rsquo;ambition de Metro est <em>\u00ab d\u2019offrir les jeunes actifs urbains des contenus de qualit\u00e9, innovants, en phase avec ces attentes<\/em> <em>\u00bb<\/em>. La nouvelle signature de marque, <em>\u00ab<\/em> <strong><em>Metro, ce que vous voulez vraiment savoir<\/em> <\/strong>\u00bb, refl\u00e8te cette mission.<\/p>\n<p><strong>Stephanie Popovi\u0107<\/strong>, Directrice G\u00e9n\u00e9rale de Metro :<em>\u00a0\u00ab\u00a0Metro est un m\u00e9dia novateur, national, qui propose aux jeunes actifs urbains des contenus d\u2019information pens\u00e9s pour eux. Metro se veut le \u00ab buddy \u00bb, le partenaire de ces jeunes actifs qui souhaitent \u00eatre inform\u00e9s, suivre les derni\u00e8res tendances ou encore d\u00e9couvrir les bons plans du moment.\u00a0\u00bb<\/em><\/p>\n<p>Afin de marquer cette \u00e9volution, Metro modernise son graphisme ; entre autres en modifiant son logo et en introduisant une nouvelle palette de couleurs. La refonte du site internet de Metro ainsi que de sa maquette papier visent \u00e0 aligner ces supports de lecture avec le projet \u00e9ditorial de Metro revisit\u00e9.<\/p>\n<p>Le <strong>nouveau site <\/strong>de Metro est organis\u00e9 en fonction des diff\u00e9rents rendez-vous r\u00e9dactionnels. Le lecteur est accueilli avec une s\u00e9lection de huit articles \u00ab\u00a0\u00c0 la une\u00a0\u00bb avant de plonger vers les diff\u00e9rentes rubriques de Metro telles que \u00ab\u00a0En vrai\u00a0\u00bb, \u00ab\u00a0En bref\u00a0\u00bb, \u00ab\u00a0WTF\u00a0\u00bb, \u00ab\u00a0Urban life\u00a0\u00bb, \u00ab\u00a0On The Move\u00a0\u00bb, \u00ab\u00a0Culture\u00a0\u00bb, \u00ab\u00a0Look Up\u00a0\u00bb (transition \u00e9cologique) et \u00ab\u00a0Jobs\u00a0\u00bb.<\/p>\n<p><em>\u00ab Le nouveau site internet de Metro est pens\u00e9 \u00ab\u00a0mobile first\u00a0\u00bb et offre une exp\u00e9rience de surf dynamique gr\u00e2ce \u00e0 un graphisme moderne et color\u00e9 \u00bb<\/em>, explique <strong>Thibault Huvelle<\/strong>, Digital Program Director.<\/p>\n<p>En parall\u00e8le \u00e0 la mont\u00e9e en puissance de son digital, Metro accorde une grande importance \u00e0 son support papier. Dans cet esprit, une <strong>nouvelle maquette du journal <\/strong>est introduite ce 24 mars. L\u2019ensemble du graphisme du journal est modernis\u00e9 : nouvelle typo, introduction de la palette de couleurs utilis\u00e9e en digital et nouveaux \u00e9l\u00e9ments graphiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metro poursuit sa transformation entam\u00e9e en octobre 2022 et franchit une nouvelle \u00e9tape en lan\u00e7ant sa nouvelle identit\u00e9 de marque, son nouveau site internet\u00a0et sa nouvelle maquette papier.<\/p>\n","protected":false},"author":4,"featured_media":204495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[8081,10561,7869,19305,19307],"class_list":["post-204457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-metro-fr","tag-metrotime-be-fr","tag-rossel-fr","tag-stephanie-popovic-fr","tag-thibault-huvelle-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metro fait peau neuve en digital et en print<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metro fait peau neuve en digital et en print\" \/>\n<meta property=\"og:description\" content=\"Metro poursuit sa transformation entam\u00e9e en octobre 2022 et franchit une nouvelle \u00e9tape en lan\u00e7ant sa nouvelle identit\u00e9 de marque, son nouveau site internet\u00a0et sa nouvelle maquette papier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T08:36:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T10:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"209\" \/>\n\t<meta property=\"og:image:height\" content=\"209\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Metro fait peau neuve en digital et en print\",\"datePublished\":\"2023-03-24T08:36:16+00:00\",\"dateModified\":\"2023-03-24T10:14:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\"},\"wordCount\":328,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png\",\"keywords\":[\"Metro\",\"Metrotime.be\",\"Rossel\",\"Stephanie Popovi\u0107\",\"Thibault Huvelle\"],\"articleSection\":[\"Featured\",\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\",\"name\":\"Metro fait peau neuve en digital et en print\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png\",\"datePublished\":\"2023-03-24T08:36:16+00:00\",\"dateModified\":\"2023-03-24T10:14:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png\",\"width\":209,\"height\":209},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Metro fait peau neuve en digital et en print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metro fait peau neuve en digital et en print","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/","og_locale":"fr_FR","og_type":"article","og_title":"Metro fait peau neuve en digital et en print","og_description":"Metro poursuit sa transformation entam\u00e9e en octobre 2022 et franchit une nouvelle \u00e9tape en lan\u00e7ant sa nouvelle identit\u00e9 de marque, son nouveau site internet\u00a0et sa nouvelle maquette papier.","og_url":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/","og_site_name":"MediaSpecs","article_published_time":"2023-03-24T08:36:16+00:00","article_modified_time":"2023-03-24T10:14:43+00:00","og_image":[{"width":209,"height":209,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Metro fait peau neuve en digital et en print","datePublished":"2023-03-24T08:36:16+00:00","dateModified":"2023-03-24T10:14:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/"},"wordCount":328,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png","keywords":["Metro","Metrotime.be","Rossel","Stephanie Popovi\u0107","Thibault Huvelle"],"articleSection":["Featured","Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/","url":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/","name":"Metro fait peau neuve en digital et en print","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png","datePublished":"2023-03-24T08:36:16+00:00","dateModified":"2023-03-24T10:14:43+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2023\/03\/metro-fr.png","width":209,"height":209},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/metro-fait-peau-neuve-nouveau-metro-en-digital-et-en-print\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Metro fait peau neuve en digital et en print"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/204457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=204457"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/204457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/204495"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=204457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=204457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=204457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}