{"id":204288,"date":"2023-03-21T15:13:25","date_gmt":"2023-03-21T14:13:25","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=204288"},"modified":"2023-03-21T20:36:14","modified_gmt":"2023-03-21T19:36:14","slug":"best-brands-awards-2023-samsung-bol-com-colruyt-engie-et-gardena-entre-autres-confirment-leur-leadership","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/best-brands-awards-2023-samsung-bol-com-colruyt-engie-et-gardena-entre-autres-confirment-leur-leadership\/","title":{"rendered":"Best Brands Awards 2023 : Samsung, Bol.com, Colruyt, Engie et Gardena, entre autres, confirment leur leadership"},"content":{"rendered":"

Pour la huiti\u00e8me ann\u00e9e cons\u00e9cutive, les Best Brands Awards ont r\u00e9compens\u00e9 les marques favorites des Belges dans 21 secteurs d\u2019activit\u00e9s diff\u00e9rents. Les laur\u00e9ats ont \u00e9t\u00e9 d\u00e9voil\u00e9s le 16 mars lors d\u2019un soir\u00e9e de gala.<\/strong><\/p>\n

Lanc\u00e9s \u00e0 Munich en 2004 avant de s\u2019\u00e9tendre \u00e0 d\u2019autres pays, les Best Brands Awards<\/strong> sont organis\u00e9s par l\u2019agence de communication Serviceplan<\/strong>\u00a0et GfK<\/strong> partenaire pour les insight et recommandations. Ce classement est aujourd\u2019hui consid\u00e9r\u00e9 comme un barom\u00e8tre de performance des marques. La d\u00e9signation des gagnants ne repose pas sur l\u2019opinion subjective d\u2019un jury, mais sur les consommateurs eux-m\u00eames en distinguant deux crit\u00e8res : Share of Wallet<\/strong>, soit le succ\u00e8s \u00e9conomique r\u00e9el de la marque (part de march\u00e9, prix sup\u00e9rieur ou premier choix du consommateur) et Share of Soul<\/strong>, soit l\u2019attrait de la marque pour le consommateur (notori\u00e9t\u00e9, image et exp\u00e9rience, momentum, attachement et le potentiel cross-selling).<\/p>\n

En Belgique, le classement est \u00e9tabli sur la base d\u2019une enqu\u00eate en ligne r\u00e9alis\u00e9e par GfK aupr\u00e8s de 4.500 consommateurs repr\u00e9sentatifs de la population nationale. Pour cette 8\u00e8me \u00e9dition, quelque 350 marques issues de 21 secteurs <\/strong>ont \u00e9t\u00e9 \u00e9valu\u00e9es selon une m\u00e9thodologie am\u00e9lior\u00e9e afin d\u2019obtenir un avis encore plus pr\u00e9cis du consommateur sur les marques incluses dans l’\u00e9tude.<\/p>\n

Classement<\/h3>\n

Les noms de tous les gagnant.e.s ont \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9s durant le gala des Best Brands Awards qui s\u2019est tenu \u00e0 Docks Dome le 16 mars en pr\u00e9sence d\u2019invit\u00e9s issus des secteurs des affaires, de la publicit\u00e9 et des m\u00e9dias. Cet \u00e9v\u00e9nement a \u00e9galement \u00e9t\u00e9 retransmis en live sur les r\u00e9seaux sociaux.<\/p>\n

Les gagnants :<\/p>\n

    \n
  • Alpro<\/strong> – Best Dairy Brand (NOUVEAU gagnant)<\/li>\n
  • Argenta<\/strong> – Best Financial Services & Insurances Brand\u202f(NOUVEAU gagnant)<\/li>\n
  • com<\/strong> – Best Retail Hi-Fi Electro Brand<\/li>\n
  • Bosch Power Tools<\/strong> – Best Do-It-Yourself Brand (NOUVEAU gagnant)<\/li>\n
  • Coca-Cola<\/strong> – Best Non-Alcoholic Soft & Fruit Drinks Brand<\/li>\n
  • Colruyt <\/strong>– Best Retail Food\/Near Food Brand<\/li>\n
  • C\u00f4te d’Or<\/strong> – Best Confectionary, Biscuits & Snacks Brand (NOUVEAU gagnant)<\/li>\n
  • Eggo<\/strong> – Best Kitchen Retail Brand (NOUVEAU gagnant)<\/li>\n
  • Engie<\/strong> – Best Fuel & Energy Brand<\/li>\n
  • Gardena<\/strong> – Best Gardening Brand<\/li>\n
  • Hewlett-Packard (HP)<\/strong> – Best IT Brand<\/li>\n
  • Martini<\/strong> – Best Liquors & Spirits Brand<\/li>\n
  • Miele<\/strong> – Best Major Domestic Appliances Brand<\/li>\n
  • Nivea<\/strong> – Best Personal Care, Body and Health Brand<\/li>\n
  • Philips<\/strong> – Best Small Domestic Appliances Brand<\/li>\n
  • Royal Canin<\/strong> – Best Pet Care Brand<\/li>\n
  • Samsung<\/strong> – Best Consumer Electronics, Best Telecom Brand, ainsi que Best Product Brand tous secteurs confondus<\/li>\n
  • Spa<\/strong> – Best Waters Brand (NOUVEAU gagnant)<\/li>\n
  • Tom & Co<\/strong> – Best Pet & Hobby Retail Brand (NOUVEAU gagnant)<\/li>\n
  • Volkswagen<\/strong> – Best Automotive Brand (NOUVEAU gagnant)<\/li>\n<\/ul>\n

    Certaines marques ne font que confirmer leur leadership ann\u00e9e apr\u00e8s ann\u00e9e : c\u2019est le cas notamment de Samsung, Bol.com, Colruyt, Engie, Gardena, Martini, Miele, Philips et Royal Canin. Samsung s\u2019empare des \u2018Best Product Scores\u2019 tous secteurs confondus, \u00e0 l\u2019instar de Nivea et d\u2019un nouveau venu, C\u00f4te d\u2019Or. Coca-Cola chute \u00e0 la 5\u00e8me place du classement, et ce malgr\u00e9 de l\u2019augmentation de sa Share of Soul cette ann\u00e9e.<\/p>\n

    L\u2019incertitude implique la transformation<\/strong><\/h3>\n

    Les r\u00e9sultats le confirment : les marques qui restent agiles et flexibles dans un contexte incertain et qui plus est, de transition, seront les plus \u00e0 m\u00eame de garder la t\u00eate hors de l\u2019eau et m\u00eame de performer. Des communications r\u00e9guli\u00e8res et engageant un dialogue avec les consommateurs ont un impact positif sur la Share of Soul.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pour la huiti\u00e8me ann\u00e9e cons\u00e9cutive, les Best Brands Awards ont r\u00e9compens\u00e9 les marques favorites des Belges dans 21 secteurs d\u2019activit\u00e9s diff\u00e9rents. Les laur\u00e9ats ont \u00e9t\u00e9 d\u00e9voil\u00e9s le 16 mars lors d\u2019un soir\u00e9e de gala.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[11857,11464,2206,19292,12195,19287,9075,19288,19289,19291,13148,19290,16521,8383],"class_list":["post-204288","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-best-brands-awards-fr","tag-bol-com-fr","tag-colruyt-fr","tag-cote-dor-fr","tag-engie-fr","tag-gardena-fr","tag-gfk-fr","tag-martini-fr","tag-miele-fr","tag-nivea-fr","tag-philips-fr","tag-royal-canin-fr","tag-samsung-fr","tag-serviceplan-fr"],"acf":[],"yoast_head":"\nBest Brands Awards 2023 : Samsung, Bol.com, Colruyt, Engie et Gardena, entre autres, confirment leur leadership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/best-brands-awards-2023-samsung-bol-com-colruyt-engie-et-gardena-entre-autres-confirment-leur-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Brands Awards 2023 : Samsung, Bol.com, Colruyt, Engie et Gardena, entre autres, confirment leur leadership\" \/>\n<meta property=\"og:description\" content=\"Pour la huiti\u00e8me ann\u00e9e cons\u00e9cutive, les Best Brands Awards ont r\u00e9compens\u00e9 les marques favorites des Belges dans 21 secteurs d\u2019activit\u00e9s diff\u00e9rents. 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